Reputation Management | Corporate Reputation Management Strategies
http://www.reviewleap.com/education/r... - Reputation management is the practice of understanding or influencing an individual's or business's reputation. It was originally coined as a public relations term, but advancement in computing, the internet and social media made it primarily an issue of search results. Although it is often associated with ethical grey areas, such as astroturfing review sites, censoring negative complaints or using SEO tactics to game the system and influence results, there are also ethical forms of reputation management, such as responding to customer complaints, asking sites to take down incorrect information and using online feedback to influence product development.
There are a lot of misconceptions about online reputation management. Some people think it's just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business and sales.
In this guide, I'm going to explain the role of online reputation management in today's business and media landscape. Companies of every size can benefit from having a clear outline of its main concepts.