data driven marketing

Innovation erkennen, Veränderung vorantreiben, Geschichten erzählen. var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-21089566-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })();

[neunetz]

"Mit 160 Mitarbeitern verschicke Glossybox jeden Monat “über 200.000 Boxen”. Im Schnitt bleiben die Abonnenten sechs bis neun Monate.

Zum Vergleich: Birchbox hat inzwischen 800.000 Abonnenten und im April 60 Mio. Dollar Wachstumskapital eingesammelt, nachdem Glossybox seine 55 Mio. Euro größtenteils verbraucht haben dürfte.”

[vineapp]

Up until now, the primary way to watch, share and discover Vine videos has been on your phone. We’ve heard from the Vine community that you sometimes want to explore Vine and view videos on your computer too. Today, we’re excited to introduce a brand-new version of vine.co, which adds...

[startupquote-blog]

It’s not about ideas. It’s about making ideas happen.

- Scott Belsky

[evalute]

oO Only 7% of European companies rate big data as very relevant for their organisation.

[evalute]

#Infographic: The Big Data Enterprise

[evalute]

50 billion IP devices will be connected by 2022. #infographic #iot

[evalute]

Using #data to prove return on marketing investment. #infographic

[evalute]

Genius! Hans Rosling: Stats that reshape your world-view

[evalute]

"Storytelling in the Age of Big Data" by @jsteeleeditor

[evalute]

Gavin Starks (@agentGav) Strata Conference Keynote.

[evalute]

The Retailer's Guide to #BigData. #infographic

[compassion-scad]

Big data and marketing: an inevitable partnership

"In principle the benefits are huge, not just in targeting and relevance, but in ease of use for the consumer. Imagine going into a shop, says Bayfield, "and it knows what your previous transactions were, and what you have just said on Facebook about where you are going tonight, and is able to lead you directly to where it thinks the most interesting things for you are."

[stoweboyd]

Jenna Wortham is part of a growing trend: people who find that the Facebook social experience is waning in interest, partly because others are spending less time there, but also because they are migrating to messaging-based instead of profile-based apps:

excerpt

Just a few years ago, most of my online social activity revolved around Facebook. I was an active member of several Facebook groups, including one that helped me and others find apartments and sell used items. Another group was wonderful for organizing midnight movie screenings. And I used Facebook to stay up-to-date on the latest achievements of my sisters and their children, and the many members of my extended family.

But lately, my formerly hyperactive Facebook life has slowed to a crawl. I’ve found that most of my younger relatives have graduated from high school and have deleted their accounts or whittled them down until there is barely any personal information left. As for my own account, I rarely add photographs or post updates about what I’ve been doing. Often, the only interesting thing on the site is the latest Buzzfeed article that my friends are reading — and I can go directly to Buzzfeed for that.

Is it just me, or is Facebook fading?

The company has long denied that public interest in it may be waning — or that social upstarts may be luring away users. But this month, during a quarterly earnings call, David A. Ebersman, Facebook’s chief financial officer, made a startling acknowledgment. Facebook had noticed “a decrease in daily users, specifically among younger teens,” he said. Those teenagers, mostly American and likely around 13 or 14, weren’t deleting their accounts, he said, but they were checking the site less often.

The comment confirmed what many of us had suspected but were never able to prove — that the service had become less appealing for at least some of its users. And though Facebook is still the default social network for many people, perhaps it is no longer as crucial as it once was for social survival.

[…]

as it has become nearly universal, Facebook may have lost some of its edge — or, at the very least, it may no longer feel novel or original to some of its users. It’s possible that it has lost some of the cachet that made it appealing, especially for young users.

Many people have become much more wary of the longer-term implications of sharing on Facebook and on other social media. In recent months, it has become clear that seemingly harmless antics online can lead to serious repercussions in the real world.Young people may be particularly vulnerable.

Those cracks in Facebook’s veneer have provided a market opening for other messaging services among young people in the United States and worldwide. Mr. Sundar calls those services — which include WhatsApp, Line (popular in Japan), Snapchat, WeChat of China and the Korean service KakaoTalk — “mini social media,” because they satisfy one desire among teenagers: keeping in constant communication.

“That is an aspect of being a teen — they love chatting with their friends and they are always on their phones,” he said.

With the lightning speed at which social media is evolving, it is at least possible that Facebook is already entering a midlife crisis. Could we be approaching peak Facebook?

The answer is yes, but advertisers might find selling to 30-, 40- and 50-somethings ok for a while, but as Facebook starts to seem like the Sears of social networks the kids will be off finding the newest pop-up stores as far from the mall as possible.

[evalute]

#Infographic: 68% say the biggest driver for sharing information is saving money. #bigdata

[holgerschmidt-deactivated201402]

Gut 10 Prozent der Weihnachtsgeschenke, die im Internet bestellt werden, könnten in Deutschland in diesem Jahr von Tablets oder Smartphones aus geordert werden. In Europa beträgt dieser Wert 12,4 Prozent. Zu dieser Prognose kommt der “Adobe Digital Index 2013” nach einer Analyse von 350 Millionen...

[emergentfutures]

The 10 Companies That Own the Internet

[evalute]

This chart shows the 10 companies with the highest monthly traffic, ranked by number of unique monthly visitors.

[marissamayr]

So, tonight we unveiled the new Yahoo logo, concluding our 30 days of change.

We hadn’t updated our logo in 18 years. Our brand, as represented by the logo, has been valued at as much as ~$10 billion dollars. So, while it was time for a change, it’s not something we could do lightly.