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And the winner is...
With Comedy Central's Comedy Awards 2012 nominees announced today, we thought we'd take a closer look at our data to see which celebrity receives the highest "funny" attribute ratings. And the top 5 are:
5. Zach Galafianakis
4. Will Ferrell
3. Adam Sandler
2. Steve Carell
1. Eddie Murphy
Our January data shows that the Academy would do well to invite Hugh Jackman back to host the next Academy Awards. Who would you like to see host?
According to this article on The Smoking Gun, Pitbull endorses Bud Light - he just doesn't drink it. So are Pitbull and Bud Light a good fit for each other? Well, not really - at least demographically. Bud Light's fans tend to be much older than Pitbull's fans. Is Bud Light going after a younger audience, or did they make a poor decision with Pitbull as a spokesperson?
Was Billy Crystal a good match as host of the Academy Awards? Looking at the demographic composition of his fans versus fans of the Oscars, you can see from our data that he appeals to older fans, particularly those 45 and older.
Justin Bieber says he's releasing new music "very soon." According to our January data, 36% of his fans bought a CD or LP in the past month, 25% paid for a digital album or song and 20% downloaded an album or song from a P2P or BitTorrent site. Will you want his new album? In what format? Will you pay for it?
Kobe Bryant fans more likely to watch the NFL than NBA
39% of Kobe Bryant fans regularly watch the NBA, compared to 53% who watch the NFL. However, this is less an indictment of Kobe's fans and more of a statement about the popularity of the NFL. Among all consumers, 38% claim to follow the NFL, compared to only 16% who regularly watch the NBA. Which of those two sports is your favorite?
"The Vow" ruled the box office despite lesser-known stars
"The Vow" raked in over $40 million at the box office this past weekend. According to our January data, only 27% of US consumers are aware of Rachel McAdams, and only 25% are aware of Channing Tatum, yet "The Vow" beat out "Safe House," starring the well-known Denzel Washington and Ryan Reynolds.
This data is taken from our January, pre-Grammy survey. We're taking a look at the night's big winner, Adele, versus other nominees, winners, participants and music stars, with all of the attributes compared to our database of celebrities. If the Grammys were really a comeback for Chris Brown, it will be interesting to see our post-Grammy data, as he does not fare well here. Follow us for a future update of this data and see how the Grammys affected the winners and others.
Here's Taylor Swift accepting one of her two Grammys last night. According to our data, her fans were likely to be watching - not only do they watch an hour more TV than the average person, but they are 17% more likely to watch CBS regularly.
Here's how Conan and the Super Bowl match up
Our data shows that Conan O'Brien and the Super Bowl don't have a lot of attributes in common. They're both seen as "fun," but that's about it. Unfortunately, we don't have data on the Puppy Bowl, but the video above makes it seem like a pretty good match for Conan.
Will Super Bowl win affect Eli Manning's awareness scores?
Our January data showed that 50% of US consumers were aware of Eli Manning. Follow us on Twitter to see how the Super Bowl win affects his numbers in our next survey.
According to our Q4 2011 data, only 9% of Christina Aguilera fans watched The Voice regularly. Will yesterday's show be the start of higher ratings?
Chances are you didn't see this Will Ferrell/Old Milwaukee video during the Super Bowl, given that it only played in part of Nebraska. But Ferrell is a good match for a beer brand - according to our data, 88% of his fans (who are of drinking age) have bought beer in the past week.
This part of the article really struck us:
"Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families," the million (or so) moms write on their website. "DeGeneres is not a true representation of the type of families that shop at their store. The majority of JC Penney shoppers will be offended and choose to no longer shop there."
Why did we find this so interesting? According to our data, 50% of JC Penney fans are also fans of Ellen DeGeneres, and only 11% of them rate her at the bottom of our scale. So it's funny to us that One Million Moms think they represent the majority of JC Penney shoppers.
In a word, Yes. According to our Q3 data, her fans are 65% more likely than the average consumer to have played The Sims 3.
According to this article, Ms. Hudson is making a "transition to action star." According to our data, almost half of her fans consider the action genre "one of their favorites." But will her fans accept her in an action role?