Algorithm-Driven Design
Artificial Intelligence is still a relatively new and misunderstood term, however the impact it will have on the future of the design world has begun to gain attention. Miklos Philips article, ‘The Present and Future of AI in Design’ explores how this new technology will help and hinder the creative industry.
Philips states that AI design tools will become an essential design tool, helping refine designs more quickly with machine learning based on millions of other successful designs. AI can also be used to personalise the user experience based on their profile and previous interactions with the technology. Coupling AI with other technologies such as voice and facial recognition the technology will be able to determine gender, age, location and other aspects of a user to personalise and optimise their experience. However, as this is becoming more of a reality questions have to be asked about the morality of privacy and the dangers of such personal data.
Netflix has already begun experimenting with augmented intelligence to personalise show thumbnails for individual’s users, tailoring the artwork for each user to highlight the aspects of a title that are specifically relevant to them. For example, when showing the classic Pulp Fiction to a Netflix user who has previously watched movies featuring Uma Thurman, Netflix will show the artwork that contains Uma. If someone is more of a John Travolta fan they will show the alternative cover (SHOWN ABOVE).















