FGWANDU

Welcome Fatima Gwandu's Official reflective journal: Here I will discuss and review the ideas that shape my work. I am currently a part-time freelance designer studying Interior Architecture And Design at the Arts University Bournemouth.

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unknown (2017). less is more. [image] Available at: https://i.pinimg.com/originals/a6/0a/5c/a60a5c2db6928de24e9734a3a99962c0.jpg [Accessed 3 Dec. 2017].

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Choosing a face for my brand: The Logo Saga 101

To start to reflective journey, I thought I might discuss how I came to choose a logo. The logo is a representation of who I am in a condensed visually aesthetic format. I knew it needed to communicate who I am, whilst being engaging and capturing the curiosity. 

Having a background in art and design I have a keen belief that my art should not be spoon fed, I believe my art should challenge the imagination, bewitch the mind and ensnare the senses (for all my fellow potterheads out there, you get my flow). I wanted my logo to be an extension of this, while also promoting my work as a total art form. 

The logos presented above all follow a similar layout. The basic foundation for this layout was my initials; ‘F’ and ‘G’. I knew the logo had to be minimalist as I believe that less is the new more.