Unspecial K in the Big T
In 1971, Little Feat released what would become one of their signature songs (“Willin’”), featuring the songwriting talents of Lowell George. It includes one of the few references to Tucumcari in recorded song:
I've been from Tucson to Tucumcari, Tehachapi to Tonopah
But what was intended to be a musical memoir of life in a big rig today reads more like the list of towns in which corporate bosses have come to shut down the local Kmart. Yesterday, Sears Holdings (parent corporation of both Sears and Kmart) announced yet another round of store closings, and making the list this time was Tucumcari with its small Kmart on the east end of town. Cited as being “unprofitable,” the store will close forever by early April.
In the grand scheme of things, it’s just another Kmart, just another highly predictable event for a company that cannot seem to do anything right these days. But Tucumcari is different. It’s a Route 66 town. And each time something like this happens along the Route, it strikes a little bit of fear in my heart for the future of small towns like Tucumcari.
Now don’t get me wrong. I have never been a big fan of Kmart. They caught the last train out of my Amarillo some 20 years ago, so it has been a long time since I have even had access to one. But even back 1960s Chicagoland where I was raised, long before Walmart migrated north, I rather despised the cheap-and-chintzy atmosphere of the place, the Pavlovian manipulation of shoppers by Blue Light Specials that caused people to forget their humanity and descend upon merchandise like an unkindness of ravens on roadkill.
“Pantyhose 99 cents on Aisle 7!” Cue the stampeding women.
That’s another way of saying I probably won’t cry at the funeral when the company finally does go belly-up. There’s nothing short of a miracle on high to keep this from happening, Kmart and Sears both. One casket, two occupants. It’s the final countdown.
But what’s a town like Tucumcari to do? With about 5000 people and a hospitality industry that has seen its motel room count dwindle from 2000 to about 1200, it’s a sucker punch to a city that has been winded for a long time. The competing Alco on the west end of town closed three years ago. Were it not for the impressive efforts made to paint murals up and down Route 66, you might not notice that many of the buildings are empty, hollow shells.
While the local Kmart has fewer than 50 employees…not many by chain retailing standards…it is still up to 1% of the population, meaning that up to 50 households will have one less wage earner. That’s a tough blow for any town, especially one whose primary employment base is hospitality (lodging and meals) and retail. The impact will be felt throughout town.
Maybe Dollar General and Family Dollar saw this happening, and wisely invested money in their Tucumcari stores. Those are the about the only shopping opportunities outside of the Lowe’s grocery, or hopping on the 40 for a 110-mile drive to Amarillo or 160 miles to Albuquerque. In fact, Dollar General has become somewhat renown (in a bad kind of way) for preying upon small towns with little or no shopping opportunities. It has become a convenience store for many people in what may well be termed captive markets, and a Wall Street darling.
Don’t believe me? Check out their stock. It’s only about $95 a share these days. Even Walmart has a hard time beating that (about $100).
It’s going to be just a little harder living in Tucumcari in the days ahead, if only because it just became a little more remote. The very road that displaced (some might say killed) Route 66 in these parts is increasingly the road traveled just to keep keeping on.
For the record, please know that I like Tucumcari a lot. I consider it my favorite small town along Route 66. I have many friends there, most of them in business as motel operators, restaurateurs, and retailers. I want to see the town survive. I want to see it prosper, to see it continue to attract Route 66 travelers, to continue to be able to stand on its own. Route 66 needs Tucumcari, no matter how many stores close down.
Tucumcari has been through a lot, has seen many motels, restaurants, and stores close one after the other as the dynamics of the 21C continue to evolve. It has survived because it has pluck, a never say die resistance to whatever economic strain of influenza comes knocking, and a certain je ne c'est quoi that I find irresistable.
But for now may Tucumcari take solace in the rest of Lowell George’s words:
I been warped by the rain, driven by the snow, I'm drunk and dirty, but don't you know, I'm still willin’
Yeah. You can do this. Just be willin’. Dig a little deeper, fight a little harder. You’re still on your feet.
Nick “We’ll Be Back Soon” Gerlich
Photo: Dblackwood on Flickriver












