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@fizaon
About 90% of the population of Brazil uses messaging apps, three-quarters of Russians, and half of Britons, according to mobile consultancy Tyntec. WhatsApp alone is on more than 95% of all smartphones in Spain. The power users and early adopters of these apps, the ones you're most likely to see tapping their thumbs over a tiny screen, are under 25.
http://www.theguardian.com/technology/2013/nov/10/teenagers-messenger-apps-facebook-exodus
Amex reduces the friction when it comes to making payments - by allowing registered members of their Sync program to pay with a tweet, for a set of selected products via hashtags.
PayPal set to launch facial-recognition for ins-store purchasing via smartphones
Forget about fumbling for coins or even a credit card when you are buying a coffee, selecting clothes or dining out all you need is a smartphone and a mug shot.
Simply show up, “check in” at a store on your handset via the web, place an order, and have a sales assistant confirm your photo ID when it flashes up on their terminal.
Full Story: News
Average revenue from search clicks has dropped by 15% since last year and shows no signs of stabilizing or rebounding just yet. This decline has occurred despite overall search click volumes going up by 33%. So why the dramatic change in fortune? The answer is mobile.
Google’s Quarterly Results - WPP Analysis
That didn't take long. John Lewis' latest Christmas ad gets brandjacked.
*NSFW
Great piece on quartz today about AKASH2 - a $20 tablet from India running on Android, which has the power to transform the lives of over 1 billion school children.
With an estimated 95% of the Indian population having no access to a computing device, the prospect of subsidied tablet supplied to school kids by the Indian government is immense.
At $20 - those $45 tablets from China suddenly look mighty expensive. Samsung & Microsoft, look out. This tablet has 'game-changer' written all over it.
HT @paulwright66
OnePiece Goes To North Korea.
As winter draws ever closer, X-factor contestants, celebrities and adults that should know better, but just don't care, reach for their OnePiece's. For those not in the know, OnePiece are a Scandinavian fashion label producing premium adult romper suits. Yes, designer baby grows are now in vogue.
As a brand, they understand their audience perfectly - and their approach to social media is reflects that. They know to reach a youthful, savvy, connected audience, they're campaigns need to be relevant, fun and entertaining.
Their latest campaign, united around the hashtag #onepiece2kim invites OnePiece fans across the world, to send nice comments to Kim Jung Un, Emperor of North Korea, in an attempt to put him in a 'nice mood'. OnePiece have made a one off jumpsuit just for him. Naturally, it's in flag of North Korea. OnePiece will send it along with a box of nice messages gathered from messages posted on OnePiece's facebook page and on twitter.
I'm sure there will be more than a few references to Kim Jong Un's amazing golf skills.
Asda Price - 2.0?
Walmart in the US have launched a brilliant new tool, which allows customers to scan a receipt of their shopping, showing what they could have saved had they have shopped at Walmart.
I can see this working well in the UK, and could be the next evolution of the Asda Price Check...
via Simon Andrews @MobileFix
If you're a keen cyclist like myself, this is great. Now I have no reason not to attempt London to Amsterdam by bike...
Full info on the excellent update to android maps on the google blog.
An average US citizen on an average day, it says, consumes 100,500 words, whether that be email, messages on social networks, searching websites or anywhere else digitally. And as the university says we sleep for seven hours a day, in practice that means that three quarters of waking time is spent receiving information, the majority of which is electronic.
BBC News - The age of information overload (via futuramb)
And they say reading is dead.
(via parislemon)
The creative gap
More information here.
Branded Content Done Well #makeitcount
I'm off to talk about the ideas within the above video later on this afternoon. But, I think this is an awesome example of branded content done right.
I want to be entertained - nike entertained me.
Nike realise that consumers don't want to be 'forced' commercial messages. Rather, commercial messages should add value to the audience. Building a human connection with the audience being the ultimate end goal.
All children are artists. The problem is how to remain an artist once he grows up." Pablo Picasso
Next up on the reading list: Jonah Leher's Imagine how creativity works - should be an interesting read.
Wake up and smell the coffee
Love this brilliant fusion of creativity and technology in Seoul for Dunkin Donuts. Coffee atomisers that release the smell of coffee when a DD ad airs on radio? TOTALLY RAD via @adverblog
http://www.adverblog.com/2012/03/30/dunkin-donuts-flavor-radio/dunkin_donuts_sensorialradio/
Video of #PaulAdams keynote at #SMWLIVE. Keynote: How Our Social Circles Influence What We Do, Where We Go, And How We Decide. Feb 16th at 12pm ET
Good Evening. I’m Old Media. Our response to date as an industry has been as equally inefficient and in many cases emotional. “You’re gonna miss us when we’re gone” is not much of a business model.
All Things D - Good Evening. I'm Old Media
Creative Brains for sale.
For the first time ever, brains are being auctioned on eBay by young advertising creatives, William Bernhardt and Matthew Mifsud, in an attempt to attract interest from Creative Directors and subsequent job offers. The advertising industry is more fierce than ever so this young creative team, which recently left top ad agency VCCP, is pulling out all the stops to cut through their competition and at 10am on Friday the 24th February their ideas will be auctioned on the online retailer.
You can find out more and bid on their brains at www.brainsunltd.org
Great concept from a new creative agency... auction of ideas/brains and bodies on ebay.
