Best SEO Strategies. How to let Search Engines like Google, know what your page is about?
Who doesn’t want their Website to rank on the first page of Google, Bing or Yahoo? As important as this is for a Website, not many people know how to approach the task. In fact it’s simpler than it looks. But, be careful because a couple of wrong turns and your Web page will be penalized.
You need to make sure that your site is easy to read by search engines, and that it registers the key words you’re using. This will give your site a chance to score some good points and increment its traffic.
Internal SEO it’s easy to do if you have a beginner’s knowledge of dealing with websites. If you’re not familiarized with computers, maybe it’s time you start reading blogs like this one, so you learn what and how to do SEO.
One of the main errors I see in websites are incorrect URL’s. What I mean by this? Well check this example, you have a Pet Shop, your website’s domain is www.superpets.com, you click on the “About” link and the URL is: www.superpets.com/123-entry.asp?p=3 it’s a disaster because search engines are going to get confused. What a difference if the URL looks like the: www.superpets.com/about-our-company or www.superpets.com/learn-more-about-us, it sounds a lot more logical.
This is a very easy fix and if you don’t know how to do it, talk to your web designer, he can do it for you.
A lot of websites are using some new styles on their intro page, like videos and animations. I personally love these new styles, since I’m a visual person, but this might be hurting your ranking results. Google is really focused now on your site’s upload speed. Studies showed that four in 10 Americans give up accessing a mobile shopping site that won't load in just three seconds.
If that sounds extreme to you check this out, Amazon's calculated that a page load slowdown of just one second could cost it $1.6 billion in sales each year. Google has calculated that by slowing its search results by just four tenths of a second they could lose 8 million searches per day!
We are living in a fast paced environment and people want results immediately. So before crowding your page with a lot of visuals take in consideration what’s more important for you, a fancy website or traffic? At the end it’s your decision, but Google will lower your ranking if it’s not up to speed standards.
One of the new approaches of Google when they are judging a site is how friendly this site is to users, in terms of navigation and order of items. If it’s friendly to users, Google likes it and gives it a better rank.
Speaking of navigation, this needs to be really clear, don’t use images for your site menu, like image buttons with links to pages, the search engine can’t read them, always use text.
We have a lot to discuss on the SEO subject, but we have worked to do with what we have discussed today. Sit for a couple of minutes and start checking all this, maybe you’ll find some things that need a little love and your ranks can go higher.
Let us know what you think about this and what other tips you would like us to discuss and we’ll write about it!
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