Food Marketing and Technology India

Food Marketing & Technology magazine, India, an Indian edition of a German publication. The magazine covers the entire spectrum of food industry including policy matters.

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Sugar… is it?

Although sweets taste delicious, consuming too much added sugar can harm your health. For example, diets high in added sugar are strongly linked to conditions like heart disease, diabetes, obesity, and fatty liver. The next time you want to add a touch of sweetness to your favorite food or drink, you should carefully consider the sweetener used. There has been a global increase in demand for sugar substitutes such as low-calorie sweeteners that can help reduce caloric intake in people with chronic diseases such as diabetes, weight gain, etc. Natural sweeteners are those that are available, extracted, or made naturally, with or without the addition of chemicals or complicated machinery. Natural sweeteners can also be a powerful source of various vitamins, minerals, carbohydrates, and enzymes. If you are looking to reduce your intake of common refined sweeteners like white sugar and HFCS, there are many alternatives to choose from. Some of them even contain very few or no calories.

 1.   Honey

Apis indica, Apis mellifera, Apis dorsata (stone bee), and other species of Apis of the family Apidae deposit the secretion of sugar in the form of honey in the combs. Honey is traditionally used as a sweetener and preservative in food. Due to its antibacterial and antifungal properties, honey is beneficial in promoting the growth of healthy intestinal flora. Honey is the common ingredient used in beverages such as teas, sodas, and sweets, or used as a substitute for sugar in baking.

 2.   Stevia

Considered as one of the safest natural sweeteners, stevia can be used as a substitute for sugar in various food compositions. Stevia is extracted from the leaves of the small perennial  Stevia Rebaudiana. Stevia is mainly found in Paraguay and southern Brazil. Stevia glycosides are the main sweet component of the plant and are 100,200 times sweeter compared to sugar. Stevia is considered a natural, calorie-free sweetener with less impact on blood sugar levels with a low glycemic index. Stevia can be used in a variety of food applications, such as liquid stevia as a sweetener in beverages and stevia in baking powder.

 3.   Dates

The most common types of dates used as a natural sweetener are Medjool dates. Like caramel, Medjool dates add a complex flavor as a sweetener. Medjool dates contain significant amounts of nutrients such as magnesium, copper, calcium, and vitamin B. Due to the high fiber content in Medjool dates, it has less impact on blood sugar levels. Date syrups or pastes can be used as sugar substitutes in various food formulations.

 4.   Coconut Sugar

Coconut sugar has a consistency similar to white sugar and a taste similar to brown sugar with a much lower glycemic index. Coconut sugar is extracted from the cocoons of coconut flowers by extracting them from their juice, evaporating the water, and making granules by grinding solid juices. Coconut sugar is rich in antioxidants, iron, potassium, and calcium. Coconut blossom sugar can be used in a similar way to white sugar.

 5.   Brown Rice Syrup

Recently, gluten-free brown rice syrup is gaining popularity as a natural sweetener. With the help of enzymes, the fermentation of brown rice produces a thick sweet amber syrup. This sweet syrup can be a perfect substitute for corn syrup in baked goods. Sweet brown rice syrup can also be used as a sweetener to make granola bars,  nuts, cakes, etc.

 For more articles on food Marketing, agrotech, and technology related to the Indian food industry, check out FMTmagazine. FMT Magazine is an edition of the German publication. It is a comprehensive food and beverage magazine that connects the buyers and the sellers through content that is of international quality. The magazine over the entire spectrum of the food industry including content on policies. FMT Magazine stands for Food Marketing & Technology Magazine. The magazine carries articles on ingredients, processing, packaging, food safety, and marketing, along with interviews with top personalities in the Indian food industry.

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The Importance of Hygiene in Food Technology

Food safety is extremely essential. Food is directly linked to our overall wellbeing, whether physical, mental, or spiritual. Especially, the food processing businesses must make ensure food safety for their consumers. Adhering to necessary food hygiene and safety standards, regulations and ethics can prevent the outbreak of food-borne diseases due to different types of food adulteration. In this article, we will read more about how businesses can apply food safety and hygiene in their production processes and food processing technology.

  Location of facility

The location of the factory depends a lot on the safety of production. Areas can be hotspots of pests as well as prone to pollution. Such areas should be avoided for production of food. The site of production should be of suitable size, location, and construction. The business should constantly work on the maintenance of the area and reduce the risk of contamination.

 Machinery and Design

Food processing machine or food processing equipment is a parasol term referring to the various components of the processing unit. These machines work on extending the shelf life of the food, palatability, consume-ability, and digestibility of the food. Some food processing machinery manufacturers design their machinery in a way that they are pieces of equipment involved in the performance of preliminary and auxiliary functions like handling, preparation, and packaging.

 Food processing machinery should allow an easy cleaning and maintenance system. This is to prevent contamination of the food products and ingredients during the production process. in the place where the actual production takes place. The design of machinery used for food processing also has to be taken into account to comply with food safety regulations. Poor design can result in the build-up of food material in hidden places that are difficult to clean. The American Meat Institute’s Equipment Design Task Force used the NSF standard to develop 10 principles be addressed when designing machinery used in food processing.

 The 10 principles of sanitary design of food processing machinery are:

 It should be cleanable to a microbiological level

It should be built of compatible materials

The parts of the machinery should be accessible     for inspection, maintenance, cleaning, and sanitation

The machinery should not lead to a product or     liquid collection

Hollow areas of the machinery should be     hermetically sealed

No niches

The machinery should have a sanitary operational     performance

Hygienic design of maintenance enclosures

The machinery should be safe and should have     hygienic compatibility with other plant systems

Validation of cleaning and sanitizing protocols

 Waste Management

The provision of appropriate containers and suitable waste storage areas will help minimize wastage in the factory. Establishing adequate storage for the removal of waste will reduce the build-up of pests and reduces the reduction of contamination of ingredients, equipment and products.

  For more articles on food Marketing, agrotech, and technology related to the Indian food industry, check out FMTmagazine. FMT Magazine is an edition of the German publication. It is a comprehensive food and beverage magazine that connects the buyers and the sellers through content that is of international quality. The magazine over the entire spectrum of the food industry including content on policies. FMT Magazine stands for Food Marketing & Technology Magazine. The magazine carries articles on ingredients, processing, packaging, food safety, and marketing, along with interviews with top personalities in the Indian food industry.

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The success of businesses due to Covid-19

We are three months into completing two whole years trapped in our houses due to this global pandemic. Looking back now, it seems like a time capsule. From the emails, we got to start working from home, and exams getting canceled. From thriving on dalgona coffee and Maggi in the start to being able to cook multiple cuisines, the covid-19 has shocked us all. In the difficulty where everything was locked and no shops were open, we faced a major humanitarian crisis of survival in homes. It took a toll on supplies available in markets, mental health, and also the income of every single business. The business did not operate for months and it became more about survival than growth. Yet some companies made out of it like champions and got such commendable viral that it deserves the attention for its business model and product/service offerings. Read the article further to know more.

 One of the biggest revolutions the pandemic has brought is the digitization of every aspect of our lives. From online health consultation to online schooling and food delivery, there is nothing you cannot find online now. The surge in online small businesses is extremely huge. Along with it, the surge and creativity different brands have shown in digital marketing is impeccable and it has made marketing of products even more personalized and extremely cheap. The years were full of Zoom burnout, virtual dates, virtual classes, and never-ending g-meet meetings. Due to increased time spending with family, even the elderly have learned to use the tech and operate zoom meetings. Virtual Satsangs are just as common as virtual nurseries. However odd this may sound, this has become our reality. Most of our companies were either company providing digital products/services or were of essential services like food delivery and package delivery.

 Razorpay

Payments solution provider Razorpay became India's sixth unicorn this year after it raised $100 million (about Rs 731 crore) in a funding round.  It currently powers payments for over 5 million businesses including Airtel, BookMyShow, Facebook, Ola, Zomato, Swiggy, Cred, ICICI Prudential among others. We all have come across this payment portal and with digital payment becoming more and more natural and a replacement for cash, this business is most likely to grow exponentially in the coming future.

 2. iD Fresh Food

iD Fresh Food is delivering its products directly to customers. It works on the trust the customer model and it has updated this model to cater to customers in Mumbai, especially in the Covid-19 hit areas, by delivering the products to homes and trusting the customer to make an e-payment in 24-48hrs. There are no sales personnel or CCTV cameras to hold one accountable and absolutely zero verification on who has taken the products! The company had first launched the Trust Shop model, in 2016, wherein customers could take products from iD chillers unmanned by sales personnel and with no CCTV cameras installed at 37 apartments across Bengaluru, Mumbai, Chennai, and Hyderabad. The company trusted customers to drop off the money in a cash box attached to the chiller. The response was phenomenal then with 90-95 percent returns in some of the stores and it’s no different now.

3. Shiprocket

The covid-19 saw a surge in small businesses that could be run from home. Like catering services, home bakeries, gift hampers decoration, jewelry making, thrift shops, and what not! Shiprocket is one of those delivery services that will pick up the product from the producer’s doorstep and deliver it to the customer’s doorstep. Its unique low-cost business model has made it so much easy for small businesses to expand and for the company to penetrate the market.

  For more articles on food Marketing, agrotech, and technology related to the Indian food industry, check out FMTmagazine. FMT Magazine is an edition of the German publication. It is a comprehensive food and beverage magazine that connects the buyers and the sellers through content that is of international quality. The magazine over the entire spectrum of the food industry including content on policies. FMT Magazine stands for Food Marketing & Technology Magazine. The magazine carries articles on ingredients, processing, packaging, food safety, and marketing, along with interviews with top personalities in the Indian food industry.

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Most Expensive Chocolates in the World

The chocolates are made from cocoa beans that are roasted, split, and sifted into these sweet delicacies. Cocoa beans have an intense bitter taste, which is why they are mainly used to sweeten pralines. Chocolates are known to be stress-relieving, relaxing, and aphrodisiac, as they increase serotonin and endorphin levels in the brain. So if you feel happy and in love after eating chocolates, then it is technically true love! That one true love who will never hurt you and will never leave you. In case you run out of it, just buy a new bar!

 It's been centuries since the ancient Mayans used dried cocoa leaves as currency, but you can still consume pounds of chocolate which is worth every penny. The most expensive chocolates in the world range from 100 pounds of chocolate eggs to glass-studded squares. When referring to some of the best chocolates in the world, the words "rich" and "decadent" are appropriate, and not just when it comes to taste. While a 20rs chocolate from a random company of chocolate industry in India, is undoubtedly spot on, nothing beats the absolute cream of the crop found when the price is unlimited.

Let us read about the world’s costliest Chocolates!

 Cadbury Wispa Gold     Chocolate Bar

Price: $1,600 for one bar

In 1995, the famous chocolate company Cadbury decided to relaunch  Wispa Gold Bar. To promote the event, they created a special Wispa gold bar worth $1,600. It was made from high-quality Madagascar cocoa beans and wrapped in edible gold leaf.

The one-of-a-kind gift went up for auction, but the winner never showed up to claim his prize, so the bar returned to Cadbury. Today it is on display at the Cadbury World Chocolate Museum, while cheaper versions of the bar can be found in retail stores around the world.

   Art Series     Guayasamin by To’ak

$450 per 50 grams

Ecuadorian To`ak chocolatiers prefer that people refer to their Premium Art Series Blend as the "most valuable" rather than the "most expensive" chocolate, but at $ 450 for 50 grams, both terms seem to apply!

This chocolate is not made overnight, that's for sure. The rare cocoa beans mature for three years in a French oak cognac box. The end result is Ecuadorian dark chocolate with 77 cocoa beans. Chocolate takes up to six weeks to arrive from the moment it's ordered, but that mix is ​​well worth it.

 Debauve and     Gallais Le Livre

Price: $283 for 36 pieces

The famous French chocolatiers Debauva and Gallais, founded in 1800, have set themselves the goal of creating a masterpiece on the occasion of their company's 200th anniversary. The result is Le Livre, a box of 35 chocolates and artisan ganaches with a cocoa content of up to 99%.

Enjoy a piece of history too. Sulpice Debauve opened his chocolate shop at the request of Marie Antoinette. For many years it was the sole supplier of chocolate to the entire royal family.

 For more articles on food Marketing, agrotech, and technology related to the Indian food industry, check out FMTmagazine. FMT Magazine is an edition of the German publication. It is a comprehensive food and beverage magazine that connects the buyers and the sellers through content that is of international quality. The magazine over the entire spectrum of the food industry including content on policies. FMT Magazine stands for Food Marketing & Technology Magazine. The magazine carries articles on ingredients, processing, packaging, food safety, and marketing, along with interviews with top personalities in the Indian food industry.

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Diseases Caused Due To Food Adulteration

Food adulteration means anything that adds or removes foods that makes them unhealthy and harmful for consumption. This forgery can be intentional or unintentional. Food adulteration has become a widespread practice in our country and we consume these foods almost daily, which have numerous harmful effects on our health. Food adulterations containing toxic chemicals such as formalin are common and regularly used in fish, fruit, meat, and milk, causing various types of cancer, asthma, and skin diseases. Dyes, calcium carbide, urea, motor oil, and even some approved preservatives are used in excessive amounts that attack various organs in the human body. Most of the time it causes cancers such as colon, stomach ulcers, chronic liver disease including cirrhosis and liver failure, electrolyte imbalance, and eventually kidney failure. Heart disease, blood disease, and bone marrow abnormalities are also detected. The probability of malignancy increases and neurological disorders or brain functions are also often affected. Skin problems, including allergic manifestations, are often observed.

Let us read more about the diseases caused by the adulteration of food.

 Milk adulteration is usually done by unhygienic     water, chalk powder, soap powder, hydrogen peroxide, and urea. It causes the conditions of food     poisoning (illness caused by food contaminated with bacteria, viruses,     parasites, or toxins), Heart problems (conditions of the heart that     include diseased vessels, structural problems, and blood clots), cancer (a     disease in which abnormal cells divide uncontrollably and destroy body     tissue.), and diarrhea (loose, watery stools that occur more frequently     than usual).

Black Pepper     adulteration is     usually done by Papaya seeds that can cause liver problems and stomach     disorders.

Oil adulteration by Argemone seeds can cause     Epidemic dropsy (it is caused by consuming mustard oil contaminated with     argemone seed oil. It usually occurs in outbreaks with acute     manifestations of bilateral pitting edema, erythema, and local tenderness     along with cardiac and respiratory problems in severe cases resulting in     death), and Severe Glaucoma (Glaucoma is a group of eye diseases that     damage the optic nerve, whose health is essential for good vision.     Therefore, it is simply a group of eye diseases that can cause blindness).

Ghee adulteration is extremely common by the use     of animal fat and vegetable oil. It causes severe anaemia (A condition in     which the blood doesn't have enough healthy red blood cells) and     Cardiomegaly (enlargement of the heart which is usually a sign of another     underlying condition).

Chilli Powder     Adulteration by     the use of sawdust and additional colors can cause severe stomach problems     and cancer buildup in the body.

 For more articles on food Marketing, agrotech, and technology related to the Indian food industry, check out FMTmagazine. FMT Magazine is an edition of the German publication. It is a comprehensive food and beverage magazine that connects the buyers and the sellers through content that is of international quality. The magazine over the entire spectrum of the food industry including content on policies. FMT Magazine stands for Food Marketing & Technology Magazine. The magazine carries articles on ingredients, processing, packaging, food safety, and marketing, along with interviews with top personalities in the Indian food industry.

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Adulterants and their harmful effects

Food adulteration means anything that adds or removes making the food unfit for consumption. This forgery may or may not be intentional. Food adulteration has become a widespread practice in our country and we consume these foods almost daily, which have numerous harmful effects on our health. Adulterated foods that contain toxic chemicals like formalin are common and regularly used in fish, fruits, meat, and milk, causing various types of cancer, asthma, and skin diseases. Dyes, calcium carbide, urea, motor oil, and even some approved preservatives are used in excessive amounts that attack various organs in the human body. Most often it causes cancers such as colon, stomach ulcers, chronic liver disease including cirrhosis and liver failure, electrolyte imbalances, and eventually kidney failure. Heart disease, blood disorders, and bone marrow abnormalities are also detected. The probability of malignancy increases and neurological disorders or brain functions are also often affected. Skin problems, including allergic manifestations, are often seen.

Let us read more about the diseases caused by the adulteration of food.

    Food Item

Adulterant

Effect

Milk

Unhygienic water, chalk powder, soap powder,  hydrogen peroxide, and urea

It causes  the conditions of food poisoning (illness caused by food contaminated with  bacteria, viruses, parasites, or toxins), Heart problems (conditions of the  heart that include diseased vessels, structural problems, and blood clots),  cancer (a disease in which abnormal cells divide uncontrollably and destroy  body tissue.), and diarrhea (loose, watery stools that occur more frequently  than usual).

 Black  Pepper

Dried papaya seeds and blackberries.

liver problems and stomach disorders

 Edible  Oils

Mineral oil, Karanja oil, castor oil, argemone  seeds, and artificial colors.

It can  cause Epidemic dropsy (it is caused by consuming mustard oil contaminated  with argemone seed oil. It usually occurs in outbreaks with acute  manifestations of bilateral pitting edema, erythema, and local tenderness  along with cardiac and respiratory problems in severe cases resulting in  death), and Severe Glaucoma (Glaucoma is a group of eye diseases that damage  the optic nerve, whose health is essential for good vision. Therefore, it is  simply a group of eye diseases that can cause blindness), Gallbladder cancer,  allergies, paralysis, cardiac arrest, and increased LDL cholesterol.

Ghee

Animal fat and vegetable oil

It causes severe anaemia (A condition in which the  blood doesn't have enough healthy red blood cells) and Cardiomegaly  (enlargement of the heart which is usually a sign of another underlying  condition).

Chilli  Powder

Sawdust and additional colors

It can cause severe stomach problems and cancer  buildup in the body.

  For more articles on food Marketing, agrotech, and technology related to the Indian food industry, check out FMTmagazine. FMT Magazine is an edition of the German publication. It is a comprehensive food and beverage magazine that connects the buyers and the sellers through content that is of international quality. The magazine over the entire spectrum of the food industry including content on policies. FMT Magazine stands for Food Marketing & Technology Magazine. The magazine carries articles on ingredients, processing, packaging, food safety, and marketing, along with interviews with top personalities in the Indian food industry.

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How colours affect you psychologically

Simply put, color psychology has become a popular area of ​​color theory that maps the emotional and psychological connotations between colors and emotions. Many of these meanings are universal because they have an effect on the brain, but some are only cultural. When traveling, it is advisable to research the accepted and unacceptable colors for any family or cultural event you are attending abroad. Brand’s taste for a color often depends on what it wishes to portray to its customers and what kind of connection between colors and feelings it wishes to build. Just like how individually we are affected by colours. For example, one day you might wear an orange blouse because:

●       It lifts your spirits

●       You are ready to act

●       You feel creative

●       You want to make a statement

 From something as added colour on food by Colour machine to colours in nature, everything affects the mood. Its so good when company use that to affect its consumers. Lets read about a few more colours used by brands and how it affects us.

 Purple

Purple is associated with the things we associate with royalty - luxury, the finer things in life, assumed power, making it a popular choice in the luxury and beauty industries. It is also linked to spirituality and imagination, which is where you will also see many brands in the creative industry turn purple to tell their story.

 Blue

Blue is healthy, reliable in a small town, and trustworthy. Many financial  companies use blue (Allstate, JP Morgan, Progressive, American Express), a color that has also been associated with financial stability.

 Green

Green is a color that symbolizes tranquility, security and freshness. Its different shades can create a unique brand identity for your company. Green is typically associated with health and feelings of peace and serenity. Green also often communicates ideas of freshness, health, and natural qualities. However, darker greens can sometimes represent financial stability and prosperity.

 Yellow

Yellow is a fun, warm and upbeat color. This cheerful color is ideal for  brands that can do justice to the sunny arrangement, such as Ikea, Subway, and Snapchat.

 Orange

Orange is synonymous with joy, vitality and kindness. It is invigorating and energizing. The color orange conveys something that is affordable but of decent quality. Since it also reflects cordiality and warmth,

 Red

Red is pure and pure energy. It is the most inspiring of all colors: gripping, exciting, and exhilarating. This is the focus of the color wheel. The photoreceptors in your eyes are particularly sensitive to long-wave light, which we see as red. There is an incentive to make logos red because red is the most visible color.

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Indian Packaging Industry

Why does any finished good require a package? Why cannot it be sold openly? A package provides prevention, protection, and resistance from tampers. It might also be used to store special physical, chemical, or biological needs. Packages may also bear facts about nutrition, ingredients, and manufacturing. These needs arise the packaging industry of India. There are different types of packages for different types of products. The packaging for furniture won’t be applicable for the packaging of a food item. Further, there can be different types of packaging of the same product. For example, packaging types include wrappers, packets, rolls, etc.

Packaging plays a very important role in consumers’ experience. This is said with respect to the brand outcasting and the overall purchasing experience for the consumer. There are four major functions of packaging

Containment

Protection

Communication

Utility.

 These are the reasons with which the marketers intend to maximize sales and profits while reducing losses and wastage. All of the above functions are critical for enhancing the consumer experience.

 The packaging industry contributes the most to the following types of products in India:

Food and beverages packaging

Transit and omnichannel packaging

Pharmaceuticals and related products packaging

Consumer goods packaging

 India has witnessed a substantial surge in the e-commerce sector over the past 5-6 years. The rise of small e-businesses has further contributed to the rise of the packaging industry as these small businesses use packaging as one of their most important USP and for the establishment of their branding. With pandemic and lockdown, the surge had increased exponentially as many women and young teens joined the sector.

 Since the pandemic, companies have been upgrading their products, marketing strategies, and service offerings to cater to the evolving needs of consumers. They have become highly focused on matters the most today – safety, immunity and health. Different types of food packaging, healthcare products packaging, consumer goods packaging, etc. have been perked up to provide the topmost sanitation for the consumer experience.

 Examples:

To cope with the pandemic, Swiggy introduced a double-layered packaging that not only kept the food fresh but also safe. Nature’s Basket switched from cloth bags to single-use paper bags (because they can be disposed of immediately after use). Packaged food product companies are focussing on packaging materials that support longer shelf-life. A few others are updating their packing designs to include communication around appropriate sanitization and better hygiene. Irrespective of the branding techniques and marketing strategies adopted by the company, each of those strategies end up with an impact on packaging.

 Packaging is now seen as a key bridge between consumers and brands to effectively communicate that hygiene is maintained, safety is prioritized and product or service quality is not being compromised.

 Packaging already had a pivotal role in the consumer buying experience in the e-commerce world. And now, its impact has even grown bigger. This sector will continue to ride the e-commerce wave long into the future.

  For more such articles and food Marketing, agrotech, and technology related to the Indian food industry, check out FMTmagazine. FMT Magazine is an edition of the German publication. It is a comprehensive food and beverage magazine that connects the buyers and the sellers through content that is of international quality. The magazine over the entire spectrum of the food industry including content on policies. FMT Magazine stands for Food Marketing & Technology Magazine. The magazine carries articles on ingredients, processing, packaging, food safety, and marketing, along with interviews with top personalities in the Indian food industry.

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Biggest Milk Scam

13 years ago, kidney stones were diagnosed in 16 babies in Gansu province, China. All had been fed powdered milk that was later adulterated with a toxic industrial compound called melamine. Four months later, an estimated 300,000 babies in China contracted the contaminated milk and kidney damage caused six deaths. The Sanlu Group, one of China's largest milk producers, has been identified as the main culprit. But as the scandal unfolded, more Chinese dairy companies got involved. This horrifying experience was one of the biggest cases to show the importance of food safety standards around the world. Various acts around the world were adopted due to this. Similar acts are also constantly observed in India. Despite the fssai standards for milk, these adulterarted products are readily available in the market everywhere. Let us read more about the Chinese scam and its horrors.

  Who was responsible?

The scandal was first exposed on July 16  after sixteen babies were diagnosed with kidney stones in Gansu province. The babies were fed infant formula made by the Shijiazhuang-based Sanlu Group, which was then one of the country's leading infant formula manufacturers. After the initial focus on Sanlu, new state inspections revealed that the products of 21 other companies were also damaged, including those of Arla Foods: Mengniu, Yili, and Yashili.

 Source of contamination

The World Health Organization (WHO) said that melamine can be found "in a variety of milk and dairy products in varying concentrations, from low ppb to ppm." One academic suggested that cyromazine, a long-standing melamine-derived pesticide in China, is absorbed as melamine in plants; therefore, it may have been present for a long time in products such as poultry, eggs, fish, and dairy products. It is not known in which supply chain the melamine was added to the milk. The chemical is not soluble in water and must be mixed with formaldehyde or another chemical before it can dissolve in milk.

 What is melamine?

Melamine is used to make melamine-formaldehyde resin, a type of plastic known for its flame retardant properties and widely used in countertops, dryase boards, etc.  It has also been used as non-protein nitrogen found in soybean meal, corn gluten meal, and cottonseed meal in livestock feed. Melamine is known to cause kidney failure and kidney stones in humans and animals when it reacts with cyanuric acid in the body. The use of melamine in food production is not approved by WHO or national authorities.

 Who were the victims?

On  September 17, 2008, Health Minister Chen Zhu stated that "more than 6,200 children have been diagnosed with contaminated milk formula and that more than 1,300, mostly newborns, remain in the hospital, 158 of whom suffer from acute kidney failure. " By September 23, around 54,000 children had been reported ill, four had died. As of September 27, 10,000 more cases had been reported in the provinces. A World Health Organization official said 82% of affected children were 2 years old or younger. The Hong Kong Center for Food Safety said  99 percent of the victims were under the age of 3. Ten children in Hong Kong were diagnosed with kidney problems, with at least four cases in Macau and six in Taiwan. The inhumane victims included a lion cub and two orangutan babies fed Sanlu infant formula at the Hangzhou Zoo.  The government said on October 8 that it would stop publishing updated figures "because it is not a communicable disease, so it is not essential that we make it known to the public."

 For more articles on food Marketing, agrotech, and technology related to the Indian food industry, check out FMTmagazine. FMT Magazine is an edition of the German publication. It is a comprehensive food and beverage magazine that connects the buyers and the sellers through content that is of international quality. The magazine over the entire spectrum of the food industry including content on policies. FMT Magazine stands for Food Marketing & Technology Magazine. The magazine carries articles on ingredients, processing, packaging, food safety, and marketing, along with interviews with top personalities in the Indian food industry.

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Bakery Industry

The bakery industry has grown enormously in popularity in recent years. This is due to the emergence of the female workforce, fluctuating eating habits, and trends in food consumption. Baked goods are also becoming increasingly popular for their nutritional value, as they don't contain much of the oil and unhealthy fats found between open cooking and frying. The ever-growing presence and ever-growing bakery branches have sparked many innovations in this sector. Consumers have a wide variety of options.

India is the second-largest food producer in the world after China. It has the potential to become the largest agri-food sector in the world. Consequently, the challenges and trends in the bakery industry are great.

Baked goods made from bread and biscuits account for over 82% of the total production of baked goods in the Indian bakery industry.

 The following are India’s few of the biggest bakery business in India:

 7th Heaven:

 7th Heaven was founded in the year 2014. It is a bakery with a live kitchen concept. The brand is most famous for cakes, 3D cakes, French macarons, doughnuts, and cupcakes. The 7th Heaven has 200+ outlets in 75+ cities.

 Sugarr &     Spice:

 Sugarr & Spice is a Kolkata-based bakery company. It was founded in the year 1990 by Supriya Roy. The company is currently offering over 50 different products. These items include cakes, pastries, pizzas, burgers, tandoori items, kebabs, patties, and much more. They also provide packaged items like chocolates and cookies. It is very famous for its seasonal fruit and nut cake that it produces during Christmas time. Sugarr & Spice has over 90 franchises in West Bengal and a few outside the state.

 Mio Amore:

 Mio Amore was founded by Arnab Basu after the split with Monginis. Mio Amore was found in the year 2015. It is one of the top bakery brands in India and it tops the franchise list in terms of profitability as a bakery outlet. The Mio Amore franchise profit margin is considered to be at least around 20% on the MRP of the product. This is low, but accounting for the turnover, it gives a quick return on investment. The company has over 300 Mio Amore stores in West Bengal and Odisha.

 Monginis:

 Monginis is an Indian multinational bakery and pastry chain. It is based in Mumbai and was renamed Mio Amore before the company split. It is considered to be the best bakery franchise in India. It started in the year 1956 in Mumbai and now has over 900 outlets in India and Egypt.

 Mr. Brown:

 Mr. Brown Bakery is a family-owned gourmet bakery stored and founded in Lucknow. It was found in the year 2009 and it adopted the franchising concept in the year 2012. Today, it has a huge presence in cities like Delhi, Lucknow, and Kanpur.

  For more articles on food Marketing, agrotech, and technology related to the Indian food industry, check out FMTmagazine. FMT Magazine is an edition of the German publication. It is a comprehensive food and beverage magazine that connects the buyers and the sellers through content that is of international quality. The magazine over the entire spectrum of the food industry including content on policies. FMT Magazine stands for Food Marketing & Technology Magazine. The magazine carries articles on ingredients, processing, packaging, food safety, and marketing, along with interviews with top personalities in the Indian food industry.

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What are the Food Adulterants used in Daily Consuming Products?

Adulteration or contamination of natural food products is witnessed in numerous daily consuming products and a challenging factor in complete elimination of adulterated foods in the society. The addition of unwanted substances or removal of valuable substance in the actual food product in an abnormal quantity, is termed as food adulteration and this rarely drives to the poison of food. the substances used in adulteration is indicated as food adulterant.

Adulterants with Effects on Health

The adulterants can be detected in both home scale and laboratory method. The food products like grains, pulses, spices, vegetables and fruits, can be able to detect the type of adulterant in home. On the contrast, products like milk, oil can be accurately detected in laboratory. Let’s see some of the adulterants and their effects on health.

·         Milk and milk products – Adulterants used in milk are water, urea, caustic soda, skimmed milk, while khoya is adulterated with paper, refined oil and skimmed milk powder. The higher level of consumption of this milk is more harmful to health, specifically for small children and often results in stomach disorders. Butter and ghee are adulterated with vanaspati, vegetable oil, starch, results in indigestion.

·         Tea – Adulterated with processed tea leaves that have been artificially coloured, results in liver disorder.

·         Coffee – Adulterants are tamarind seed, data seed and chicory seed powder, leads to diarrhoea, stomach disorder, joint pain.

·         Sugar and Salt – Chalk powder is adulterated in sugar and salt, results in stomach disorder.

·         Honey – Used adulterants are glucose/sugar syrup, high fructose corn syrup, which leads to stomach disorder.

·         Vegetables and Fruits – Frequently, fruits and vegetables are employed for adulteration with waxes, coloured with various dyes and substances. Mostly, used adulterant for vegetable is malachite green, a chemical dye, commonly named as carcinogenic. Common adulteration used in fruits and vegetables are oxytocin saccharin, wax, calcium carbide and copper sulphate.

·         Spices – Soap stone, galbanum colophony resin and foreign resin are used in asafoetida. Papaya seeds, black berries are utilized in black pepper, as they are almost similar in size but tasteless. Red chilli powder is adulterated with brick powder, salt powder, or talc powder and artificial colours like Sudan red. The consumption of adulterated spices, results in dysentery, heart disease and loss of eyesight.

·         Pulses – Black gram dhal is adulterated with kesari dhal, which results in lathyrism and cancer. Coal tar dye is commonly applied in pulses, that effects on stomach pain, ulcer.

·         Edible Oil – adulterated with argemone oil, gives the side effects of lose of eyesight and heart disease.

·         Many mineral oils were added to the food substance, results in paralysis and lead to the brain damage of the baby in the pregnant women.

·         Zinc substances gives the vomiting sensation and in severe, leads to diarrhoea.

·         Food colours leads to liver damage.

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Unobserved Adulterants in Types of Adulteration

Food adulteration merely as the addition of excessive substances beyond the limitation or by removal of actual substance from the food, that lowers the nutrient content or maybe turned to poisonous food. Types of adulteration majorly comprised of

·         Intentional adulteration - happens as of certain business motive

·         Incidental adulteration – happens due to carelessness, improper facility in the production and processing site.

Besides this, 5 types of adulteration, takes place because of the circumstances, that has been described below:

1.      Metallic adulteration

Existence of certain metals beyond a certain concentration and this happens naturally or synthetically are called as metallic adulteration. Few of the metallic adulterants are arsenic from pesticides, lead from water, mercury from effluent and chemical industries, and so on.

2.      Natural adulteration

Natural adulteration happens due to the presence of certain chemicals, organic compounds or radicals, that occurred naturally in foods, without the inclusion of intentional or unintentional adulterants in it. Its injurious to health and some of the food products are variety of pulses, mushrooms, greens and other vegetables, fish and seafoods.

3.      Packaging Hazards

Convenient materials used for packaging foods are still prevalent like. Some of the packaging materials are tin, aluminium containers, glass bottles, jars, cardboard, paper, waxed paper, plastic containers, etc are seem to be hazards to the food. This kind of packaging materials are highly threat to the living beings and environment, as of non-biodegradable capacity.

4.      Economic adulteration

The valuable constituent of the food is omitted or substituted by other substances, either in a small or large quantity;

·         for concealing the damage or inferiority in any manner;

·         addition of any substance for increasing the weight by reduction of quality or strength;

·         making it appear bigger in the economic outlook is referred as economic adulteration.

5.      Microbiological contamination and adulteration

The food is supposed to be exposed to the pathogenic micro-organisms like bacteria, fungi, virus, etc, is rendered as the food is adulterated. Existence of micro-organisms on fresh fruits and in perishable foods will render them as adulterated. In addition, ready to foods with micro-organisms are evaluated to be adulterated. But, sometimes the presence of pathogenic micro-organisms, cannot be considered as adulterated because cooking or subjecting to high temperature might kill the pathogens.

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Things to Perceive on Proprietary Food FSSAI License

Food safety and Standard Authority of India is an autonomous which employs under the Ministry of Health & Family Welfare, Governm1ent of India. FSSAI registration or License is a 14 digit number, that has been printed on the food packets. Prominently, it assist in promoting the people’s health and ensuring the security and standards of food through the supervision of food safety. This 14 digit number gives the food business operator right to produce the food which he got for.

What is Proprietary Food?

Proprietary food, is an food article which is non-standardized under some regulations and some food not included in it. Proprietary food comprised of basic ingredients and generic additives, according to the FSSAI regulations. Some of the food products are energy drinks, milk related products and so on.

The food business operator must  licensed for producing and selling the proprietary foods in India under the Food Safety and Standard Authority of the India.

Criteria for pursuing the proprietary food FSSAI license

·         FSSAI license/registration is mandatory for production of proprietary food.

·         No limitation for production capacity, and doesn’t affect the requirement of Central FSSAI license for proprietary food.

Determining the type of business

·         To begin with proprietary food FSSAI license, decide the right  kind of business which you’re going to cover the FSSAI license/registration.

·         FSSAI also defined the various kind of business categories for food business operator to cover the license.

·         The registration can be carried out under the name “proprietary food” that given on the FSSAI regulations and procedures. Basic ingredients can be utilized like milk products, meat, fish, eggs, fruits and vegetables, or from fatty material.

Determining the type of license

·         Sequentially, pick the type of license or registration is you wanted as for your business.

·         FSSAI registration is mandatory for the newly established food business as well as the food business is old, you should concentrate on the turnover and the license depends on turnover.

Businesses required for FSSAI license

The business which are mentioned below required a mandatory FSSAI license

·         Petty retailers, retail shop, bakery, confectionery shop, etc.

·         Every kind of temporary stalls or fixed stall, and also food manufacturers involved in whole sale preparation, distribution, storage and food selling, etc.

·         Food sold on movable carts, and transporting vehicles like milk tankers, food trucks, etc.

·         Dairy products maintaining units, vegetable, meat, and fish processing units.

·         Canteen, cafeteria, food vending agencies, caterer.

·         Importers and exporters of food items including food ingredients and E-Commerce food suppliers.

·         This kind of business or shops mandatorily required for FSSAI license on the criteria basis.

Validation period of FSSAI license

·         License can be issued and it valid from 1 to 5 years as it depends on the option picked by food business operator.

·         Always remember, that the license should be renewed best before the 30 days from actual expiring date.

·         Perhaps, the license cannot be renewed, that can be charged Rs.100 per day until renewal process is finished.

·         The old license can be deactivated, in case of any lapse in renewal within the stipulated date and the operator have to apply new license.

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Adulteration of Food – Prevention Act and Methods

Adulteration of food is an addition or elimination of any substance to or from food, lead to the loss of natural composition and low quality of food substance. An adulterant is a substance which is applied to adulterate the food. Adulteration of food maybe developed in any stage from production to selling. The consequences will be huge, to our health as well as to the surroundings.

Now-a-days, this is quite common in the developing countries. Definitely, the products we’re utilizing now-a-days, will be adulterated in one route or other and it’ll be commenced by either producer or seller. Especially, inclusion of adulterants, which is prominently profitable to the producers/manufacturers, though it’s harmful to the consumers in case of consuming hazardous adulterants. The adulteration essence in every product has been done above 25%. Besides, it automatically, assist in reducing the cost of the raw materials, add bulk to the product, and expands margin to the profit.

Prevention of adulteration in food

Few ways applicable for evading the adulterated foods from daily use. Some of them are

·         Purchase the ingredients in a trusted and reputed shop

·         Check whether the food samples in the outlets are frequently inspected by food inspectors

·         Maintenance of the cleanliness of the premises without infestations

·         Verify the date of manufacture, date of expiry, source of product, etc.

·         Ensure the intactness of the package

·         Monitor the health condition of the local people whether they fall sick often

·         Educate the community about the food adulteration and sanitation

Prevention of food adulteration act

To prevent the growing menace of adulteration, the Prevention of Food Adulteration Bill was passed by both the house of Parliament and received the assent of the President on 29th September, 1954. It existed on force 1st June, 1955 as The Prevention of Food Adulteration Act, 1954. The main objective of this act are as follows:

·         To make provisions for the prevention of adulteration of food

·         To prevent sale, manufacture, sale or distribution of adulterated and misbranded food

·         To prevent all types of adulterated food.

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Maintenance of Food Processing Machines

The vast enlargement in food processing industry, is a remarkable note, that delivers the excessive techniques to preserve nutrients, freshness in foods with huge interest of investment without compromising food quality. Furtherly, machines are directed either by programmable logic controller, microprocessor, or monitored remotely by the existence of SCADA. Numerous machineries have been integrated in food processing like slicing, drying, cooling, feeding, placing, cleaning, sterilizing machines as well as inspection and detection machines. Certain procedures need to be coordinated for food safety to minimize the maximum irradiation cases.

The expansion of food processing sectors, maybe justified by change in consumers taste as well as preferences increase in expert foods, availability of cheap workforce and so on.

Way of Maintaining Machines

In food processing industry, effective maintenance of food processing machines must be ensured with proper sanitary facility. Collection of proper tools and equipment is essential for hygienic food, besides, cleaning and maintaining those tools also efficient. 4 effective ways for maintaining the machines after processing, has been enumerated below.

1.Hygiene and Sanitation

Hygiene and sanitation, is an efficient, code-complaint processing facility-one, that regulates internal hygiene, mitigates cross-contamination at every stage. Thus, it is a prominent and effective method for the assurance of highest level of integrity, which assists in evading the health hazards of people.

2.Storage

Storage should be placed in proper, hygienic, protected area for better food quality. Don’t expose the machines to extreme hot and cold temperatures, that indirectly affects the structure. Besides, make use of multiple storage locations for effective result, which is necessary during processing or sanitation process.

3.Maintenance/ Substitution

Discharge the visible contamination such as larvae debris or food soils in the start-up process. Remove the bad bacteria, in case growing on the surface area, which are the fundamentals of effectively washing of machines.

After, completing the certain process of machine, clean and sterilize it thoroughly, for further valid food safety measures.

4.Sterilizing

Determination of the food category as well as the specific microbiological contaminants of concern, variable guidelines may be used as for the coordination of temperature, pressure, time that must be followed for effective sterilization of the machines. Make ensure, that once chemical used for sterilizing has been either properly cleaned nor contacted with food products.

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Life Threatening Harmful Effects of Food Adulteration

Food adulteration has become a very habitual practice in our country and we’re consuming those foods throughout the day without any acknowledgement. Undeniably, it’ll bring numerous harmful effects on individuals as well as on the community health.

The food adulteration is a process by which the quality or the nature of a product is shortened through the inclusion of a foreign or an inferior material and the discharge of vital component. The usage of adulterants has been common in societies with few legal directions on food qualities and/or poor/non-existent monitoring by authorities; sometimes this kind of usage may even extend to exceedingly dangerous chemicals and poisons.

In India, almost all food products are adulterated that can generate bacteria, which results in diseases, ranging from skin allergy to cancer. 10% of food products that has been circulated in the world incorporated with counterfeit ingredients. Mostly normal people are suffocating from these circumstances, because they don’t give much care to this.

The common products which are adulterated such as milk products, cheese, ghee, tea, bottled water, chillies, garlic, turmeric, and black powder and so on. Other than pesticides, colouring agents, flavourings, preservations, stabilising agents also post health problems. Few of the chemicals which generate harmful effects of food adulteration on health such as arsenic, barium, cadmium, cobalt, copper, lead, mercury, tin, zinc. Using of carbides in the process of ripening fruits, increasing the number of deaths every day.

Harmful effects of food adulteration results in escalating the impurities, decrease the nutritive value of the product, reduce the taste of food, harbour the disease-causing bacteria. Especially, salmonella causes the highest number of food-borne diseases about 25% of cases.

Sometimes, this impact may not be visible but this will develop cancer, insomnia, neurological problem, brain damage, liver disorder, diarrhoea, lathyrism, vomiting, dysentery, joint pain, heart diseases, food poisoning, abortion, weakens the immune system, affects the gastro intestinal tract, overburdens the kidney, cause renal failure, and causes stomach disorders

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Why Bakery Industry is essential?

Bakery industry has been enlisted in the vital segment of food processing industry that produces a grain-based food products like bread, biscuits, cakes. Bread and biscuits are the most eminent and consumed products among people with total 80% of the total market.

Enclosed with All Nutrients

Significantly, bakery products are lighter, healthy essence, organic along with whole-grain ingredients, fortified substances increased the positive thoughts among people. They wholly incorporated with fibre, vitamins, minerals, proteins, complex carbohydrates, antioxidants, micronutrients, calcium, iron, phosphorous, omega-3 fortified contents with small quantity of fat. Nevertheless, it’s a finest food for people who are suffering from ailments or in ecologically unfavourable places to fulfil enough nutrients. Health-conscious people changing their food style to multigrain, oats, ragi, whole-grain, gluten-free product. Especially, diabetic patients hugely demanding for the sugar-free bakery products to maintain their constant health.

Sort of Healthy Biscuit

Healthy biscuit is a category of prominent word in the market sphere, that witnessed the rivalry over the other companies with healthy products. Thus, induced the bakery industry to generate the products with innovative ingredients for the attention of customers towards their brand. The companies in India doing the same way, which progressively increased the healthier products, that apt for consumer’s health requirements.

 Digestive Biscuits

As like above, digestive biscuits has been recommended for the rapid metabolism. It assists in sustaining the cholesterol and blood sugar levels for the patients suffered from heart diseases and diabetes. Sequentially, the biscuits with low quantity of refined flour have been successfully introduced by several grains and whole grain in it. This strategy, grasps the attention of the huge customers towards their health.

For these requirements, we’ve to either eat fruits and vegetables or want to make dishes, but effortlessly consuming of healthy biscuits is good, which makes the bakery industry more essential one to fulfil needs.

For Economically Back People

Essential for bakery industry has been initiated by huge consumption of people for easily accessible in lowest price as well as transformation of lifestyles, gained the popularity of excessive production. Most of the Indian bakeries has attained an advancement in the production sector by semi-automatic machines, due to the expanding rivalry, change of consumer choices implicated the sophisticated equipment for consistent growth and for improving the standard.

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