FOMO Media

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Check out the three daily recaps we made for this years SnowBall Music Festival! 

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Excited for this weekends event. It will be our first time using beacons!

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WinterWonderGrass 2014

It is the stated goal of WinterWonderGrass to become the largest winter bluegrass festival in the world. Through content creation and constant social media engagement, the fans, the sponsors, and the event were all connected in a way that contributed to the growth of the festival and its digital properties.

Goal: Amplify the impact of the WinterWonderGrass social media properties with authentic engagement as the festival unfolds.

Process:

Social Media:  Take over the event Instagram and assist with Facebook and twitter management. Distribute content in a consistent manner and provide real time customer service through hashtag and comment monitoring. Use comment marketing tactics to make sure the WinterWonderGrass digital properties were represented in a positive fashion and plugged into the conversations already coming out of the experience.

Content: Produce four videos that capture the experience and highlight key partners. Give attendees content they can take ownership over by sharing these videos as the event is unfolding.

Results:

Social Media: During the four days of the event all social media properties were used to plug the festival voice into the ongoing conversation, leaving the digital audience with a positive impression of the experience as a whole.  

Instagram: We took what was an underutilized Instagram and increased followers by 230%. Instagrams that used the (#WinterWonderGrass) from 101 pictures during the previous year to over 700 during the event.

Facebook: We worked with the festival social media manager to consistently engage users with updates, daily videos and albums, along with timely responses to their comments and likes on event related content. This assisted in attracting increasingly positive interactions and over 2,000 additional likes for the page.

Twitter: Actively responded to all tweets tagged @winterwondergrass or using #WinterWonderGrass. We also shared tweets from key partners regarding minute by minute event updates.

Content: All four videos were released in during the festival, generating shares, likes and extremely positive comments. Key sponsors, such as Telluride Brewing and Great Divide Brewing, were highlighted in a craft brewing feature that helped complete the story of the event.

All things told, we had an amazing time at WinterWonderGrass. For a small event it certainly left a big impression. Turns out the bluegrass crowd knows how to have a good time. The work we did over the weekend has put the festival in prime position to continue their growth well into the future and we can’t wait to continue helping along the way.  

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The Fomo Meme

Fomo, or fear of missing out if you’re not into the whole brevity thing, is at an all time high thanks to the widespread adoption of mobile technology and a thing called ‘the internet.’ Due to the excessive fomo levels perpetuated on social media, many experts look down upon fomo as nothing more than a debilitating distraction or a societal perversion of the modern zeitgeist. And the thing is, they are right. Both times. But that’s the truth for you, there are multiple ways to look at memes and still be factually accurate.

When we look at fomo, we see a naturally evolved instinct to capitalize on every opportunity, with the unfortunate inclination to get lost in the infinite possibilities. We believe fomo is an omnipresent part of the human condition that can push us towards unprecedented accomplishments, while simultaneously serving as a constant reminder to make the most out of every passing moment. If you can control your fomo, it will push you into unforgettable experiences and unadulterated satisfaction. However, if left untreated, it can curse you with anxiety fueled indecision.

The only way to be at peace is to get to know your inner fomo and use it to your advantage. Just remember: it can only be managed by YOU. It is stimulated by what you see and by what you think. You must take the steps to control this instinct. Any fomo management strategy starts with recognizing that it exists within you, which is why it is important to spread fomo awareness.

Unchecked fomo will not stand.

 #FOMOawareness 

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Defining Fomo

I’ll preface this by pointing out that my only credential for commenting on linguistic debates is that I was a communications major for about five months in college. Regardless, I feel compelled to throw my two cents into this ongoing conversation.

A few months ago the presumptuous staff over at Oxford dictionary took a crack at defining some internet shorthand and I feel they dropped the ball when it comes to the term ‘Fomo.’ For those of you who don’t know, fomo originated as an acronym from Fear Of Missing Out. Due to the ubiquitous nature of the phobia and its prevalence across social media, the acronym quickly became a bonafide word in its own right.

Oxford defines ‘FOMO’ as “Anxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media website.” I respect the attempt and appreciate their part in spreading awareness, but fomo is far more complex than that.

Oxford is not alone. Many ‘experts’ perpetuate a simplistic definition that makes fomo seem like nothing more than a synonym for social media addiction. They fail to see the omnipresence inherent in the fear of missing out. It isn’t solely about the events we are currently missing out on. Nor is it a condition that only exists in the expansive realm of social media. Fomo can be applied to damn near anything.

Food fomo? Duh.

Love fomo? Absolutely.

Football fomo? Verizon calls it #FOMOF

Money fomo? Down to the millisecond.   

Writing a good blog post fomo? Currently happening.

The point i’m trying to make is that the fear of missing out is part of the human condition and one of our most basic instincts. It is hard to overstate the power fear can have over the decisions we make and I believe fomo needs a definition that reflects its significance. So, who gets to define a word? I say we all do.

Language is socially constructed by nature and any fomo definition should reflect that. Our definition is currently on Urban Dictionary but I know it can be improved upon. Tweet to @FOMO and share your thoughts. Serious, funny, or otherwise. Together we can give this phobia the accurate definition it deserves.

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The Good Push

We live in a world where brands can establish personal relationships with consumers by sending content directly into their pockets. Although at first glance that sounds like something out of a dystopian future, there is one important thing to remember: it is ridiculously easy to delete an app. And there is no better way to ensure that a user cuts off a brand's line of communication then receiving a spammy push notification.

At FOMO Media, we bridge the gap between brands and the consumer's pocket. Everything we do is centered around defending the Good Push. When you begin to understand the Fear of Missing Out you see that consumers DESPERATELY want to hear from the brands they love. However, if they don’t reach out at the EXACT right moment the brand is held directly accountable.

This is why we take an active role in the content delivery habits of our clients. We believe a well timed push notification is the most powerful tool we have against the onset of fomo. Whether its educating our clients or hand crafting push notification campaigns, we are helping brands leverage the power of mobile media.

If you would like to learn more about what makes a Good Push or how we can help your company make the most of push notifications, email us at [email protected], we would love to help you combat fomo.  

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Content Targeting

In their most basic form, our mobile applications are content distribution mediums. The power comes from our ability to target. All social media sites allow some form of targeting. Facebook is ok at it and Twitter is starting to figure it out. One of their best features is targeting content by location. However, it is easy to see that they fall well short of what is possible.

We believe in making content personal. By focusing on event activation points and delivering relevant, usable content, we have created a solution that gives brands the power they need to make lasting impressions.

Additional Reading: 

2014: The year content marketing finally grows up?

Content Curation Buyer’s Guide

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Experiential Marketing.

How does a brand etch out a place in the human psyche? How does it craft brand loyalty?

We believe brand loyalty is built on shared values. Values that are demonstrated by sponsoring events and aligning with causes. Now, this isn’t a new idea. Experiential agencies are multi-million dollar companies focused on providing all kinds of solutions. If you spend anytime around these agencies, or keep an eye on the industry, you will see a digital revolution taking place. Every single agency on the Event Marketer “It List” is trying to figure out how to leverage the latest digital trends. 

At FOMO Media, we are the latest trend. 

We give brands the ability to unite all of their events under one application and curate a branded universe of everything they support. More importantly than broadcasting the events, we give brands the power to enhance the live experience and own key moments. We are using location-based content delivery to revolutionize the experiential marketing game. 

We have already partnered with a couple agencies but now we are on the hunt. It is time to find the partners that will join us as we reign in the widespread, senseless fomo throughout the world. 

Additional Reading:

Event Marketer

Sponsoring an Event? Tips to Maximize Your Return

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Part Lifestyle Think-Tank, part Anarcho-Syndicalist Commune, FOMO Media helps facilitate dynamic experiences. 

Mobile Media has created an entirely new way for brands to engage with their communities. Look what Social Media did to marketing, it established content as king and forced marketers to fit their messages seamlessly into our online lives. We believe Mobile Media will take things a step further. Location-based content will be the king of kings. This is all due to the ability to deliver content that fits seamlessly into peoples actual lives.  

Having instant access to the information you want, when and where you want it is an incredibly powerful idea and it all comes down to fomo. As a business, there is nothing worse than missing out on the opportunity to engage with an active community during the experiences that define your brand. 

That is what we do here. We help brands use fomo to their advantage. 

Additional Reading:

Content is King, But Distribution is Queen and She Wears the Pants

Why Brand Experiences Matter