Forix

Based in Beaverton, Oregon, Forix is a top-notch Magento development agency, a reputed solutions partner, and a premier extension builder. We provide Magento development services that enable faster scaling and growth in your business.

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Why is Magento SEO the perfect option for small and medium-sized enterprises?

Contrary to popular belief Magento is also the perfect option for small and medium-sized businesses. Small businesses can secure significant profits by leveraging the platform’s SEO-friendly aspect.

Small businesses have to perform well on the search engine results pages to secure more leads and retain more customers. This is where Search engine optimization plays an important part.

Did you know that 68% of all online experiences begin in the search engine results pages? Thus, to ensure a higher page ranking you will have to consider Magento SEO.

4 Ways to Create a Strong Base for SEO in Magento 2 for Small and Medium-sized Enterprises:

Given below are four tips that can help you boost your Magento 2 SEO efforts. Hiring a good and proficient Magento SEO agency can ensure the following tasks are carried out efficiently for your website. No matter the size of your enterprise, an expert Magento SEO specialist can help boost and enhance your business revenue.

URL Structure

To create a good base for an SEO-friendly URL you should consider structuring your URLs to cover one single aspect of your site. You should also create URLs that are short but descriptive along with an easy-to-read yet unique recognizable pattern.

Once you choose to create a final structure for your URL you can choose a suitable Magento SEO plugin to expedite the process.

Metadata

Metadata optimization is a crucial part of Magento SEO. Why so? Your metadata along with your SERP determine the first appearance on your search engine results pages. Therefore, it influences your click-through rate thereby directly affecting your search engine result page ranking.

Small businesses typically choose to combine default settings with efficient Magento SEO modules to get the job done appropriately as well as efficiently.

Thus, with these efforts you can automate as well as create SEO-friendly metadata within a shorter period.

Content Structuring

Structured data should be a diligent practice for enterprises small and large. Why so? Navigation becomes rapidly easier when the content is structured appropriately. This is preferred by customers as an easily navigable site is preferred by shoppers.

It is also preferred by web crawlers as it easily helps them determine where critical and essential information exists. Additionally, it makes the process of updating more manageable and increases the probability of earning a link.

Smooth Navigation

Customer experience is a major ranking for websites. Thus, a superior customer experience can help you rank higher in the search engine results pages. One such way to rank higher is to consider making the navigation procedure of your website simpler.

The faster your customer can find the products they are looking the better customer experience you will be able to provide. This is considered a bonus point for efficient UX.

You may also like to read:

How Does SEO Work For E-Commerce?

Taking a Closer look at Magento SEO

Top 4 SEO Techniques for Magento

Thus, with the above-mentioned ways you can enhance your Magento SEO efforts and boost the growth of your small or medium-sized business. Alternatively, you can choose to seek the services of a Magento SEO agency to target specific issues and secure better results.

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What are some errors that you should avoid during your Magento e-commerce development?

Magento offers the perfect collaboration of digital as well as dynamic shopping experiences. You can choose to provide this experience to merchants and customers alike. This is why Magento is the 2nd most famous ecommerce platform around the world.

Quite often Magento store owners make some crucial mistakes during the development of their Magento website. These issues can easily be solved by certified Magento e-commerce developers to provide you with a seamless experience.

What are the five issues that you can avoid during Magento website development?

When it comes to errors during Magento website development there can be several issues. However, the below-mentioned errors are some of the most common errors: -

Complicated Navigation:

A complicated navigation system can make things difficult for your customers, this is why you should set up a navigation that is intuitive as well as simple.

You can also choose to opt for layered navigation. Layered navigation offers a good combination of multiple options that are available on the web page. You can use this to display different categories on a single page.

This allows your customers to select their preferred categories and section by the time they arrive on your website to buy a product.

Lastly, you can disable crawling for specific pages that you do not want on the search engine results pages. Thus, you should ensure that your Magento e-commerce store can be navigated easily.

Irregular Backups:

To avoid data breaches and hacking you should ensure that your data is backed up frequently. There is a higher chance of your website crashing while you are practising irregular backups. This issue occurs as it creates more pressure on your server.

You can choose to seek help from professional Magento e-commerce developers to carry out this procedure safely and securely.

Issues with your router:

In certain instances, your modules won’t require an admin router to complete their functions. In such cases, you should consider removing the router.

In case your router chooses to interfere with your module directly it may cause errors such as failing to recognize your home page or redirection from HTTP to HTTP5.

Thus, you can avoid router issues by assigning similar names to both your admin as well as frontend routers.

Disregarding title tags:

If you choose to ignore covering your title tags for your Magento website chances are your website shall never receive higher rankings. Moreover, proper implementation of structured as well as well-organized title tags can help search engines understand your website content faster.

Thus, your title tags shouldn’t be disregarded. Title tags are essential to boost the visibility of your business as the title tags make your content structured and presentable.

You may also like to read:

Top 5 reasons why you need Magento e-commerce development services

Top Magento Developer for B2B Sites

Why Choose Magento B2B Development Service

When you are choosing to develop your Magento website, consider choosing practices that do not end up reducing customer experience and the efficiency of your website. One way to address this concern is by hiring a Magento ecommerce developer. An experienced professional can make sure to develop a user-friendly ecommerce website.

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What is Magento third-party API integration and some possible integrations?

Third-party integrations can be a great way to add features and functionalities to your Magento website. These integrations offer several benefits to improve sales and help you manage your business more efficiently.

However, to carry integration with third-party software and services Magento 2 Web API is required. Additionally, you can let your Magento 2 developers integrate the software of your choice. This is why almost 100,000 of all Magento stores run on Magento 2 leveraging third-party integrations to reap the benefits of this powerful platform.

What are three integrations that you can leverage on Magento 2?

Given below are three integrations that you can leverage to streamline your business operations. Let’s explore the roles of these Magento Integration API tools and how they help ecommerce businesses.

ERP

The major role of Enterprise Resource Planning or ERP system software is to automate certain business operations logically as well as efficiently.

Business activities such as accounting, manufacturing and human resource management can be streamlined with the help of an ERP system.

Moreover, choosing to integrate an ERP system with your Magento 2 can help you improve your website management and coordinate your workflows.

This integration allows you to merge data into a centralized panel and information can be accessed according to access levels determined by you. This way sensitive information can only be accessed by selected individuals.

CRM

CRM or customer relationship management systems is perhaps one of the most helpful integrations for the business of today. Positive customer experiences play an important part in the success of an e-commerce website.

A CRM is a very helpful system software that many businesses and enterprises use to acquire, retain and manage their customers. The system provides essential data and metrics that help you evaluate as well as improve your business strategies.

When you choose to integrate your Magento 2 with the help of an API key you can accelerate lead management, enhance workflow organization, facilitate efficient order history tracking and facilitate accurate customer purchase habit analysis.

These features are the need of the hour for businesses as they can help businesses increase their store sales and profits.

PIM

In case you want a solution that helps you enhance your product database for your Magento 2, the product information management software or PIM is the ideal solution for you.

You can sync your product data with your product information management system thereby creating a centralized access point.

Whether it's sales or marketing, you can use this software to collect as well as manage product information from several channels. Moreover, you can easily import or export product information from your cloud database anytime and anywhere.

Lastly, you will consistently be able to maintain the quality of your product data for multiple sales as well as marketing purposes. Thus, creating a seamless as well as an optimal experience.

You may also like to read:

Top 10 Magento CRM Integrations to Boost Sales

Tips on Magento Payment Gateway Integration

Tips on Running Magento Integration Tests

Therefore, with the above-mentioned Magento integration API, you can streamline your workflows and enhance the efficiency of your working systems.

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Effective Magento 2 E-commerce optimization tips for small e-commerce business stores

Website speed plays an important part in the success of online business stores. Customers typically choose to shop online to save the time required to drive down to a store and shop directly. Thus, when your website speed drops down it becomes highly prone to reduced lead generation, sales and customer retention.

The first five seconds of your page loading time have the highest impact on your conversion rates and the conversion rates drop by an average of 4.42% with each additional second of loading time.

Your website can be slow for several reasons. However, the most common reason for your website slowing down can be traced back to high load on your server, excessive installation of modules, extreme reliance on customizations and the quality of said customization.

What are some tips and tricks to optimize your small business Magento website?

Optimizing an ecommerce website is not difficult but there is a lot to do which is why you must hire Magento speed optimization services. However, if one doesn’t follow the right techniques, even the simplest of tasks can become entirely complex.

Cloud Hosting and configuration of the server

You need to ensure that your server load is being distributed uniformly on your servers to ensure that your server load isn't excessive.

Server configuration plays a very important part when it comes to Magento 2 websites running slowly. Thus, you should pay very close attention to optimizing your caching, database, My SQL and query cache.

Content Delivery Network

In case your customers are scattered across the globe your website may load slower for your customers who live far away from your resident country. You can choose to move your static content to a content delivery network. This way Magento 2 will load information at a faster rate from servers that are closest to the location of your customers.

In case you have the updated versions of Magento 2 you won’t have to invest in third-party CDN solutions as the platform is equipped with a CDN.

Image Optimization

It is a known fact that all e-commerce websites have thousands of product images on their servers. Quite often business owners make use of high-quality images which reduce server speed. You can choose to compress images before uploading them on your website.

This way you can drastically decrease the size of the images and save up memory space. Additionally, you can make use of techniques such as Image preloading, lazy loading, Image CSS sprites and srcset.

Cookies Optimization

Cookies play an important part in remembering the state of information of your customer’s browser, identifying users and authenticating, and recording past activities and user preferences. This information can be monumental for presenting targeted ads and suggestions. However, these small files can pile up in time and slow down your website thus you should consider setting up a static domain. This will help you speed up content loading and thus optimize your website.

You may also like to read:

Six Ways to Improve Page Load Speed for Your Magento Site

Magento Speed Optimization Steps You Should Be Taking

How Forix Help Speed Up Ecommerce Sites

You can also choose to seek help from Magento speed optimization services to achieve targeted results and goals.

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5 tips to find the best Magento support agency for your Magento websites

Running a business has become a sustainable option for a lot of individuals out there. How so? With the help of e-commerce websites businesses small and large can open up stores to sell their products and offer their services.

Magento is one such option. Magento is a great platform to get started on your journey with e-commerce. However, you will have to seek help from a reputed Magento support company to reap all the benefits that e-commerce has to offer. There are over 157,000 Magento professionals on LinkedIn but how to understand if an agency is suitable for your business requirements?

5 ways to Find the Best Magento Support Agency

Given below are five tips that can help you find the most suitable Magento support services. Such services deployed by a Magento support agency can ensure the optimization of your ecommerce website.

Prioritize Communication:

Choose an agency that facilitates communication.

You need to communicate exactly what you are looking for. Additionally, the agency has to understand your requirements clearly to fulfil your demands successfully.

Therefore, you must choose an agency that understands your requirements clearly and follows through with what needs to be done to offer you fruitful results.

Relevant Experience:

While a lot of agencies out there might have significant experience not all agencies may have experience with your industry. Moreover, your agency should assign professionals and developers who are aware of the changes that need to be made to your websites along with a thorough code auditing procedure.

They should also make use of state-of-the-art features and tools to provide you with the results that you are looking for.

Monitoring Alerts:

One of the most common reasons that website owners choose to seek help from a Magento support agency is because of persisting website issues such as server problems and website crashing.

Choosing to seek help from an appropriate Magento support services agency helps you monitor these alerts and help you deal with the issues first-hand. Thus, you should choose an agency that helps you monitor your website health to minimize risks and losses.

Supporting the platform that you use:

Whether you operate on Magento 1 or Magento 2 your preferred agency should have expertise in it and support it.

They should be aware of how both platforms work in case you are considering switching from Magento 1 to Magento 2. Thus, they should be able to work on different platforms and provide support based on the platform that you use.

Team of Professionals:

A single developer can provide you with satisfactory results and services but a team of professionals can offer you a whole lot more. Thus, you should always choose an agency that has a team of experienced and certified professionals. This way, your issues are addressed, from managing updates to fixing bugs.

You would also like to read:

Magento Support for Retail

Magento Support for Apparel

Why should you opt for Magento Maintenance and Support Service?

With the help of the above-mentioned tips, you can easily find out an agency that can help you with your Magento-related issues.

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Why is Magneto Maintenance and support important after a launch?

Your work doesn’t end after launching your Magento website. The work is far from over as you should ensure that everything is running seamlessly and smoothly. How do you do that? You can choose a Magento Maintenance company to ensure that your website is running smoothly.

How can Magento maintenance be of help? Magento maintenance can be a great way to improve site performance, improve security, install upgrades and monitor performance. This is important specifically from a financial standpoint as Magento handles more than $155 billion in transactions annually. Thus, Magento Maintenance and support are of paramount importance to ensure your website security.

6 reasons why Magento maintenance and support are of extreme importance for your website

Given below are six reasons why Magento maintenance and support is important: -

Security Patches:

Security patches are important to keep your website safe and secure. They are essential fixes that repair bugs and security loopholes. This is where Magneto maintenance and support can help you keep your website updated with the help of up-to-date security patches.

Upgrades:

To ensure that your website is performing at its best at all times you should always ensure to keep your Magento version updated at all times. When you choose to seek help from a reputed Magento maintenance services agency you can choose to enhance your website performance, make use of the most up-to-date services, install the latest security features, and get fewer bugs and fewer security loopholes by regularly updating your Magento version.

Digital Health Monitoring:

As a business owner you may not be able to monitor the health of your website yourself. This is where Magento Maintenance and Support can be of help to you. Monitoring of websites is one of the major tasks of Magento Maintenance and support agencies. This also includes regular website audits, analyzing data and ensuring the best website performance.

Performance Management:

Website performance refers to the amount of time it takes for a page to load as well as display on a browser. One of the most important tasks of Magento maintenance is the management of performance.

Maintenance agencies typically find problems and fix them so that your customers can access the website errorless. Additionally, they ensure that your website is in prime condition by improving conversion rates and increasing sales on your online stores.

Reviewing Log Management:

Log management makes sure to alert you when an issue typically arises. One of the best ways to keep your system uncompromised would be to regularly review your logs. Magento Maintenance agencies can routinely check your logs and understand where the problems are arising from to protect your user experience.

You would also like to read:

Common Problems Solved In Magento Maintenance Services

Four types of Magento 2 website maintenance services

Why should you opt for Magento Maintenance and Support Service?

Thus, Magento Maintenance and support are equally important as any other stage such as development or integration. This way you can focus on growing your businesses while your agency manages the maintenance of your website. So, reach out to us if you are looking for a Magento Maintenance company.

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6 ways an Adobe Commerce Cloud Developer is good for B2B e-commerce websites

Contrary to popular belief that B2C businesses are the only type of businesses that are growing there is significant data out there that proves that B2B businesses are also growing substantially. The online B2B commerce industry is expected to reach a value of $1.8 billion by the end of 2023 accounting for 17% of all US transactions.

However, what makes hiring an Abode Commerce Cloud developer the best option for B2B e-commerce websites? It can help you streamline your operations while making use of pre-built features that are specifically made for B2B commerce websites.

6 reasons why Adobe Commerce is good for your B2B commerce websites:

In-built B2B functionality:

Generic B2B purchasing experience can offer you low profits. B2B commerce can quite often be more complex than B2C commerce for several reasons. This is where Adobe Commerce Cloud can be of assistance with its pre-built features.

B2B commerce features such as customer-specific product configurations, price calculators, customer-specific product catalogues and pricing, support for appropriate workflows, multichannel sales and order management are some pre-built features that you will get with Adobe Commerce Cloud.

Support for Hybrid Business Models:

Choosing to manage both B2B and B2C storefronts is a very difficult task in case you are working on a platform that doesn’t support both models. You can choose to access them from Magento Open Source but the process can be very laborious and costly. This is where Adobe Commerce Cloud can be of massive help.

It can help you simplify the technology stack with a smooth maintenance process, manage multiple stores as well as products from one administrator, rapidly bring in new B2B as well as B2C products in the market and optimize your business strategies.

Secure Technology:

Security is of paramount importance for any business. With rapidly changing technology businesses should ensure to keep up with modern security solutions. Older technology is typically prone to threats and breaches.

This is where Adobe Commerce Cloud can be of help. This platform is built on modern as well as secure architecture that can help you protect your brand reputation and image, keeping your site and your website secure.

Offers Seamless mobile experience:

The number of mobile users is increasing day by day. Similar to B2C businesses B2B businesses are also seeing a stark rise in mobile users. This is why it is of utmost importance that your online store has a mobile presence.

Adobe Commerce offers seamless solutions such as mobile-first design along with a PWA studio. The PWAs are advanced websites that can run smoothly like a regular mobile application across all mobile devices.

Working with extensions:

Whether you are running a B2B or a B2C business you will require extensions. Magento open source does allow the use of extensions but not all extensions are compatible. Adobe Commerce Cloud is equipped with in-built features which eliminate the need for third-party extensions.

You would also like to read:

What Is Adobe Experience Manager?

Implementing Adobe Experience Manager

Adobe Experience Manager Can Enhance Your CRO Efforts

Additionally, you can choose to seek help from an Adobe Commerce Cloud developer to achieve your B2B commerce goals at a faster pace.

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5 tips to use e-commerce optimization for fashion e-commerce

It is a known fact that e-commerce optimisation services can offer e-commerce businesses marvellous results. How does e-commerce optimization work for fashion e-commerce? To put it into perspective, the fashion ecommerce industry is one of the fastest-growing online industries with the global fashion ecommerce market value being $821 billion.

That being said, this industry is very competitive. Thus, you should ensure that your e-commerce website Is equipped to handle the needs of customers and offer them something out of the ordinary but relevant.

5 ways in which e-commerce optimization helps your fashion e-commerce website:

Ecommerce optimization services are particularly specific for fashion brands. Let’s explore these five ways where fashion websites can benefit from ecommerce optimization.

Innovative Presentation of Products

To combat your customer’s fear of not being able to feel the texture of your fabrics you should incorporate real-life experiences as closely as you can.

How so? You can make use of Innovative visualisation methods such as 360-degree product images, a catwalk to show customers how clothing might look like walking, and a zoom-in option for customers to see the texture of the fabrics, along with fine cuts, pockets and patterns.

2.   Presence of Care and Handling Sections

      Customers appreciate when fashion e-commerce websites put information regarding the care of fabrics on their websites. This allows customers to retain the quality of their favourite clothing from your website for a prolonged period.

You can choose to add information such as how to clean it, how to iron it or store it, or if it's waterproof.

3.   Information regarding fit and features

Not all clothing types suit every person out there and e-commerce websites should try to convey how their clothing might look to people with different build and heights. You can choose to put the model's height on the product information pages so that customers can compare their height to the models to visualise how a dress might look.

Make sure to add sufficient information regarding the clothing be it model height, sleeve length, garment length, pockets and collars and the features of the fabrics.

4.   Use of product stories

Making use of storytelling to convey a story around the product is one of the best strategies that e-commerce websites can use to keep the attention of their customers.

Human beings are fundamentally storytelling beings. Thus, you can tell your customers about the idea behind clothing or how the fabric used to make the clothing was sourced.

5.   Easy availability of size guides

When it comes to online shopping the most common problem that customers face is size issues. Thus, you should consider displaying as much information as you can regarding the sizes of your clothing. Additionally, you can also present all forms of sizes used around the globe be it UK size, US size or Europe. This way your customers would easily be able to choose the right clothing hassle-free.

In case you require more assistance with your optimization efforts you can choose to seek help from reputed ecommerce optimization services agencies.

You may also like to read:

Conversion Rate Optimization for Your eCommerce Business

Optimize Your CRO Strategy on MagentoTips for Conversion Rate Optimization in Magento

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5 Nagging Issues You’d Want to Get Rid of While Integrating Your Magento Website with Salesforce

The businesses of today need to make use of the latest technologies to grow in the competitive realm of e-commerce. While there are some great tools now available to streamline operations. The best way to streamline your business operations while offering the best customer experience would be Salesforce Magento Integration.

Magento is downloaded at least 5000 times every single day with the majority of Magento users residing in the US. Thus, choosing to integrate Salesforce with Magento can be a great move for you to boost your sales.

What are the five Common Challenges encountered during the Magento Salesforce Integration?

Integrations can be a challenging process and given below are certain challenges that you may face during the Magento Salesforce Integration:

Data Synchronization

The most challenging process of Magento Salesforce Integration is the Data synchronization process. The process gets even more complex when multiple parties are involved.

Your Magento Integration agency can handle this process to make things smoother for you. Additionally, you can use data synchronization tools that offer real-time synchronization capabilities with accuracy even when multiple parties are involved.

Customization

Technical knowledge is essential to customize your integration to satisfy the demand of your business. This process is extremely complex without technical knowledge. It becomes even more complex when you have to handle as well as look after several systems and data sources. Thus, it should always be handled by Magento and Salesforce experts.

Third-Party Apps

Most Magento websites make use of third-party integrations to add functionality and features. While integrating Magento with Salesforce you will also have to integrate with several third-party apps or systems. The complex procedure is making sure that these apps or systems are compatible and integrated properly for running your website efficiently.

Security

Did you know that in 2022 $41 billion was lost to e-commerce fraud and an estimated $48 billion is expected to be lost in 2023?

Security is of optimum importance to e-commerce business owners. Thus, when you integrate two systems you need to ensure the security of your data that is being transferred.

Unauthorized breaches and data breaches can cause significant damage to your business ranging from the loss of customer trust and financial loss

Data Consistency

Ensuring that the data stored in both systems are similar is of utmost importance during the integration proper. Thus, you need to ascertain that your data is up-to-date and consistent. Any difference in data can affect your business as your system will be prone to errors. Thus, it will affect your operations and increase customer dissatisfaction.

Knowing the common challenges that you may face during the integration process can help you stay prepared way ahead of time. To prevent any errors from occurring you should consider seeking the assistance of a reputed Salesforce Magento Integration agency. This way your integration will be handled by industry experts and the risks of losses caused due to errors will be reduced significantly.

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How Does SEO Work For E-Commerce?

E-commerce website owners quite often don’t consider SEO even though it offers the best results out of all e-commerce marketing tools. Organic traffic accounts for 23.6% of all e-commerce orders with 44% of online shoppers starting their shopping spree with the help of a search engine.

Whether you are considering e-commerce Magento SEO or Salesforce SEO, leveraging the capabilities of SEO can help you rank higher on the search engine result pages increase your organic traffic, and boost sales.

What are some SEO strategies that work for e-commerce?

Nowadays several SEO strategies can offer you fruitful results. However, there are some strategies that work more effectively than others based on your business goal. So, let’s explore these five SEO strategies that work for optimizing your e-commerce website and business:

On-Page SEO Strategy

The best way to utilize on-page SEO is to ensure that your keywords are placed in the right places. This helps Google understand the content of your page. This process is crucial as it helps you appear as well as rank in the Search Engine Results Pages.

Product Pages

Your product as well as category pages are the most important pages to rank. Thus, if they appear on Search Engine Results Pages, they can immediately be redirected to your website where they can have wider access to all your products.

To optimize these pages, you can try placing the target keyword in the URL, in the title tag, in the body copy, in image alt text and in the metadata.

Content Marketing

One of the most efficient and important parts of modern marketing strategy is content marketing. It is perhaps one of the easiest ways for e-commerce websites to rank higher and build backlinks.

Product and category pages can help you rank for a limited number of keywords. Content can help you bridge the gap by allowing the incorporation of both short-tail as well as long-tail keywords related to your industry.

Ultimately content marketing will help you increase your traffic and sales, making it easier for you to build links and improve your domain authority.

Page Speed

Page speed is crucial to ranking higher and offering excellent user experience. 51 % of online shoppers from the US would choose to not complete their purchase if the site takes up a lot of time to load. Google’s Page Speed Insight tool can be a great starting point for you to understand what you can do to improve your site’s speed.

Internal Linking

One of the most overlooked parts of an e-commerce SEO strategy is internal linking within the product category pages. This helps you guide your customers from one page to another on your e-commerce website.

You can build a connection within your websites by placing internal links on your pages there by keeping readers on your pages and increasing the chances of engagement and conversions.

The above-mentioned ways can help you get started with e-commerce SEO and help you receive the customers you require.

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3 Tried and Tested Ways to Boost Conversion Rates

Increasing the conversion rate of your e-commerce website provides a one-way ticket to long-term business success and growth. However, the task may not be as easy as it seems. The average rate of conversion for US-based e-commerce websites was 2.8% in 2021. So, what can help you boost that percentage?

E-commerce conversion optimization services offer an effective way to build up a seamless purchase experience for your customers. This is carried out by establishing social proof and providing a smooth buying and checking out process.

What are the 3 ways to boost your conversion rates?

Are you looking for efficient ways to grow your online customer footfall? Given below are three tried and tested conversion rate optimization strategies:

Recommended Products

Adding recommended products is a very effective strategy to boost your conversion rates. 37% of shoppers tend to click on recommended products during their first return visit to an e-commerce website.

It is a great way to improve the personalization of your e-commerce by recommending relevant products to your customers. Additionally, you can also choose to make use of AI tools, updated data, and previous experiences to offer better recommendations.

You can choose to add recommended products during the purchasing stages either above or below the shopping cart. You can also make use of confirmation emails to send recommendations.

Product Pages

Your product pages are perhaps the most important aspect of your website. Thus high -quality product pages can be a key factor in facilitating your e-commerce success.

Customers tend to feel more confident about investing in a product when they are aware of the look and functionality of the product. Thus, high-quality photos that depict the product from several angles can help customers make informed decisions.

You can choose to incorporate demo or explainer videos to show how the product works. Additionally, you can encourage your customers to submit their reviews via video or photo format. Ultimately your aim should be to highlight the key features of your products to increase conversion rates.

Navigation

Your website should allow your customers to navigate through it easily. In instances where your customer has a specific product or category in mind an easily navigable site can help them convert quite easily. Thus, a site that is too confusing or complex to navigate can significantly decrease your sales, profits and customers.

To build an efficient website navigation, you can do user testing to figure out where users generally tend to click the most. You can also choose to display categories on each page along with including clear labels and descriptions for all items. Since there are no perfect solutions for website navigation your aim should be to provide a clear path for your customers to find the products they are looking for.

The above-mentioned tips can help you enhance your conversion rates. Alternatively, you can also choose to seek help from e-commerce conversion optimization services agencies to achieve fruitful results.

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What Makes Your Magento Website Slow?

A slow-loading Magento website can cause havoc on your business. Did you know that 64% of unsatisfied customers do not visit a slow-loading website again? 1 out of 4 visitors leave a website if it takes longer than 4 seconds to load.

One of the best ways to deal with this issue is to understand the root cause of the problem. While some issues can be identified quite quickly. Certain issues can only be solved by a good Magento performance optimization services agency.

What are the six reasons that may cause your magento website to run slower?

You’ll be looking at low conversion rates if your Magento 2 website runs slow. Nobody likes to be kept waiting and if your website slows things down, it will get frustrating for your website visitors. They could have turned into customers but slow performance issues drove them away. How do you avoid this from happening again? There may be several reasons behind your Magento website performing poorly and some of them are mentioned below: -

Hosting Server

In a lot of cases web hosting solutions that are located far from the location of the main server cause websites to run slower. This is why if your hosting provider is far away from your location your website may run slower. Thus, you should consider choosing a solution that is nearer to you to ensure fast and secure operation.

Caching

Quite often website owners disable their data caching which enables the browser to not save HTTP requests, database queries, and images. This causes your website to run substantially slower. Thus, you should ensure that your data caching is enabled for a faster web load experience.

Updating

Sometimes all it takes for your Magento website to run faster is to update it to the current version. Magento ensures to fix bugs and issues to provide their users with the best service with their new updates. Thus, you should always make sure to update your Magento website to the current version.

Third-Party Extensions

Excessive use of third-party extensions can slow down your Magento websites. Certain extensions may have performance as well as security issues which can aid the slowing down of your website. Thus, you should always uninstall unnecessary extensions and audit third-party extensions before installing them.

Unoptimized images and videos

High-quality images and videos are necessary for running a website but they do end up slowing down your website which creates a bad user experience. E-commerce websites make use of thousands of pictures and videos and unoptimized media files can take up a lot of storage and slow down your website.

Theme

A poorly coded theme can cause your website to slow down. Instead, you can choose a simple theme that doesn’t compromise on the speed factor and offers the features and functionalities that you require. Alternatively, you can choose customized themes for your websites to stay ahead of the curve without compromising.

Magento website owners need to fix their slow-loading websites. The above-mentioned tips can help you identify and solve certain commonly faced issues by website owners. This way you can retain your customers, gather new leads, and grow your business.

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Adobe Commerce Cloud vs. Salesforce Commerce Cloud

The foundation of your online business relies on your preferred e-commerce platform. Therefore, your business success heavily relies on the platform that you choose.

Adobe Commerce Cloud previously known as Magento Cloud accounts for 12% of all online stores globally. Whereas 23.4% of all Salesforce commerce cloud stores are present in the US. Thus, being informed about the capabilities of these platforms can help you pick out the appropriate platform.

What are the differences between Adobe Commerce Cloud and Salesforce Commerce Cloud?

Let’s explore the key points that differentiate Adobe Commerce Cloud from Salesforce Commerce Cloud. This way, you can decide which is suitable – Adobe Commerce Cloud Migration or Salesforce.

Platform Type

When it comes to Adobe Commerce, the platform has two versions: an on-premise and a cloud version. It is open-source and highly customizable so you will have full control of the platform and its features. It supports businesses from small to medium and enterprise level. It is a platform as a service.

Salesforce Commerce Cloud is available as Software as a service. Unlike Adobe Commerce it is entirely hosted on Salesforce cloud. It has limited customization capabilities. It is usually distributed in two versions: Salesforce B2C commerce and Salesforce B2B commerce.

Flexibility

Magento is an open-source platform which means that it offers a lot of flexibility to developers and store owners. It is the perfect option when you face an increased customer demand. You can also make use of third-party extensions to add new functionalities.

Salesforce doesn’t allow a lot of customization and flexibility. It offers critical integration like payment gateways and marketing tools. It is the perfect option for businesses that do not require a lot of customizations to function optimally.

Hosting

Hosting can affect a lot of factors such as performance, security, and website scalability. Thus, you should choose a good platform that offers good hosting.

Adobe Commerce allows you to choose a hosting that is suitable to your business requirements. You can choose to let Adobe handle your hosting or you can choose self-hosting. Added features such as Auto scaling and PCI compliance for transactions are readily available on this platform.

Salesforce ensures to handle your hosting for you. Thus, they handle the entire process of selecting, setting up as well as management, maintenance, and support.

Mobile-Friendly Experience

A whopping $431 billion in revenue was generated by retail mobile commerce sales in 2022 and nearly one out of three American customers use their mobile devices to make a purchase.

Adobe Commerce Cloud offers you the opportunity to turn your website into PWA. This ensures that your websites work across all devices and operating systems. It is a cost-effective and time-saving option.

Salesforce offers you the opportunity to optimize your website for mobile phones using third-party tools. However, you will have to develop separate apps for Android and iOS. The cost of development for this option may be high.

Thus, you can make improved decisions regarding your Adobe Commerce Cloud migration or salesforce migration with the above-mentioned insights.

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5 Common E-Commerce Challenges and Their Solutions

The advent of e-commerce may have opened up avenues for businesses small and large but it has also subjected businesses to new challenges. How so? With more people now working remotely or from their homes, the number of Google searches has multiplied since the year 2023.

It is also estimated that by 2040 95% of all purchases will be made online. Thus, it is essential to tackle your e-commerce challenges to gain a competitive edge.

What are the 5 most common e-commerce challenges that businesses face?

Finding the ideal customer:

The arena of e-commerce is very competitive, thus finding the right customer who wants your product at your rate can be a difficult process.

In case you own a Magento website or an Adobe Commerce cloud store you can easily seek help from a reputed Magento SEO company to fine-tune your website. This will help you target your customers and boost your profits.

Alternatively, you can also choose to partner up with a digital marketing agency to attract potential customers on different social media platforms.

2. Customer Experience:

Customer experience is perhaps the most important factor that determines the success of your business. Websites quite often lose customers due to poor customer experience.

This is why you should ensure that your website offers the best customer experience. A website that is easy to navigate loads quickly and has a clear call to action can help you enhance customer experience.

3. Conversion Rates:

The biggest challenge that any e-commerce website faces is the conversion of shoppers to paying customers. You may find that your website is generating a lot of traffic, clicks and impressions but not enough sales.

The best way to deal with this issue would be to understand why your shoppers aren't converting. The issue can range from slow mobile websites to frequent technical challenges to establishing trust and loyalty. Additionally, you can analyze your website from the perspective of your shopper.

4. Customer Support:

Everyday issues are quite common with e-commerce services. The businesses of today generally make use of chatbots to process customer issues faster. While this may be a great option for common issues, customers often find themselves dissatisfied with automated responses that do not offer them the solution that they require.

The best way to tackle this issue would be to incorporate both technology as well as human assistance to deal with customer support.

5. Flexible refund and return policy:

60% of all online shoppers buy products from a website after going through the website’s return and refund policy. Customers are less likely to purchase from websites that do not offer returns or refunds.

The ideal way to solve this issue is to consider customer satisfaction which is a key factor for customer retention and conversion. Thus, offering a flexible refund and return policy can offer fruitful results.

Thus, the above-mentioned tips can offer you the confidence required to deal with some of the most commonly faced e-commerce challenges.

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5 Ways to drive up sales with the help of E-commerce Optimization

The dropping in organic traffic, conversion rates as well and sales can be some of the strongest indicators that your website requires e-commerce optimization services. Why? Organic traffic itself accounts for 23.6% of e-commerce orders, with 14.6% of SEO-generated leads converting into sales. Thus, your site must be optimized to drive up profits and business growth.

What are the 5 areas that you should optimize to drive up sales?

It can be a difficult process to figure out which area of your business requires optimization. Given below are 5 ways that can help you get started: -

1.   Pop-Ups: - Most e-commerce websites choose to make use of pop-ups for promotions and privacy compliances. However, if you make use of pop-ups strategically you can drive up sales at a rapid rate.

Make sure to avoid pop-ups that force your customers to download your mobile app or take a survey immediately after your page loads. You can try strategies such as collecting an opt-in email while providing your customers with helpful incentives.

2.   Analyzing Site Searches: - Make sure to analyze your site searches, this will help you figure out the requirements of your customers. You can choose to review the queries regularly. Additionally, you can use this data to guide your promotion, product design as well as merchandising to boost profits.

3. Cross-Selling: - This area is one of the most overlooked areas of e-commerce websites. You can make use of cross-selling to put forth relevant suggestions that trigger your customers to buy more products thus increasing your average order value. Thus, building your website to cross-sell products can help you boost sales substantially. However, you should regularly check data such as attachment rate and experience to ensure that it is optimized for your customer.

4. Site Speed: - Did you know that 53% of users choose to abandon your mobile site if it takes longer than three seconds to load?

This is why you should make sure that your website is optimized to load quickly. In case you are using a hosted platform you can ensure that your apps are slowing your website down additionally, you can also make sure that your images are optimized

Thus, make sure you have the appropriate data, plan as well and resources to ensure that your website is optimized.

5. Checkout Process: - As of 2023,17% of US online shoppers have abandoned their carts due to long and complicated checkout processes.

 This is why you should ensure that your checkout process is smooth and quick. You can choose to make use of guest checkout features, clear checkout instructions, and include low-cost shipping options and buy now pay later options to decrease cart abandonment rates.

With the above-mentioned ways, you can not only boost sales, profits, and conversion rates but also decrease cart abandonment rates. Alternatively, you can choose to seek help from an e-commerce optimization services agency to achieve the results that you desire.

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How do we avoid errors during Magento PIM Integration?

The successful Integration of your Magento with PIM involves the perfect combination of the best consolatory advice and action and a suitable Magento agency.

As of 2023 there are more than 13000 companies and agencies worldwide that provide Magento solutions and services, thus making the right choice can often be a difficult process. 

What are the 4 Useful tips to avoid errors during Magento PIM Integration?

Carrying out the process of Magento PIM Integration can often cause errors. Thus, following the below-mentioned effective Magento PIM Integration tips can help you from incurring losses and losing time:

Determine your goals before you start your integration process

It is crucial to ensure that you set your goals as well as your expectations before the commencement of your integration process. Thus, make sure to align your business strategy to your preferred solution.

Determine a clear goal and know exactly what you need and expect from the Magento PIM Integration. This way you can find the right solutions for your Integration.

Make sure to set aside time for the Integration process as well as for testing

To utilize the integration to its utmost potential you should consider leaving some time off for the integration process as well for testing. Full Integration and setup typically take from a week to two weeks. After that you can choose to test the integration for the next 2-3 weeks. The process can be as long or as short as you want depending on the amount of data you are planning to upload.

Make sure to ask the right question to figure out if the solution is optimum for you

As mentioned above, there are several solutions available online. Even if you choose to seek the services of a reputed agency, they may not be the right choice for you.

This is why you should set your doubts aside by asking relevant questions such as “How can your PIM help me enhance customer experience?” or “How do I prepare my website for the integration?”.

This process not only informs you about the process that your agency will be implementing but also gets rid of any doubts that you may have regarding the service offered by the agency.

Determine who has full access to your product data

Allowing full access to product data to all your employees can be disastrous for your company. The exact opposite where you do not allow access to anyone can also cause significant problems. This is why you should determine the various levels of access and assign team members accordingly.

Thus, following the above-mentioned tips can help you prevent errors and choose the best solution for your integration. Additionally, you can also choose to have a Magento expert or a specialist in your technical team who can integrate PIM into your Magento storefront. This way you can seamlessly carry out your integration procedure without any errors. We hope the four tips above prove useful for you in avoiding errors during Magento PIM integration.

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How to Prepare for a Magento Integration?

Magento Integration can be a confusing procedure if it’s the first time you are using Magento 2. Every individual third-party integration produces a different result. While in certain instances it may produce the desired results that you are looking for there may be instances where it may not produce the desired result.

Why should you choose Magento 2 Integration?

What makes Magento 2 a raging success is its ability to integrate with third-party applications.  Even though the number of people using Magento 2 accounts for 38% of all Magento users the switchover promises a return of 165% with a 29% increase in mobile revenue.

It can be an excellent way to automate daily mundane tasks such as: -

Synching customer data

Syncing orders and Inventory

Updating shipping details

Centralization of product information

Delivery of excellent customer service

What factors should you consider before integrating your Magento e-commerce App with third-party integrations?

Build a strategic plan

It is important to chalk out a strategic plan before you get started with your integration. In case you are confused about the features and functionalities that you would like to keep along with your Magento Integration API then you should consider consulting your Magento development agency.

Once the above-mentioned procedure is complete you can choose to determine the features that you would like to integrate with your platform and the extension, data transmission, communication and your expectations.

Create a detailed requirement document

Once your blueprint for the integration is complete along with the identification of business goals, ideas and challenges. You must create in-depth documentation of the requirement.

This will keep you updated regarding project requirements beforehand and prevent any requirement issues during the integration procedure.

Determine the time of development and your budget

You should Decide the optimum timeline to accomplish your integration project. Moreover, the budget for the development and integration along with the budget for third-party extensions should be thoroughly discussed with your Magento agency.

Ultimately the integration project should adhere to your blueprint to provide you with optimum results.

Choose the basic functionalities that you require

Probably, certain features provided by your third-party integration wouldn’t be required for your operations. This way you can choose to make a list of prerequisites giving priority to the features that you require along with business intelligence features.

Choose a customized solution

If you have the budget for customized solutions, you should consider it. This solution will develop a custom API or plugin to integrate third-party integrations from scratch.

It is preferred by Magento website owners as it helps them accommodate specific features to their platform that helps them meet their business needs and improve shopping experiences.

You may also like to read:

Magento PIM Integration

Magento QuickBooks Integration

Magento Integration With Microsoft Dynamics

Netsuite Magento Integration

These solutions usually offer higher operational efficiencies and that is why it is quite often preferred by business owners. Are you looking for Magento Integrations from a genuine developer? Forix offers you an expert team to back you up with various Magento 2 operations.