Fresh Connection Brand

Fresh Connection Brand is comprised of a collective of creatives, strategists, and designers determined to infiltrate popular culture and streetwear through fashion. Our goal is to create timeless garments with a keen regard for detail by combining the influence of sub-culture and corporate appeal to deliver an array of stylistic and classic designs transcending gender, race, and creed. By Forever Revolutionizing Expression, Style, and Hustle, we classify ourselves as REBELS, determined to forge our mark on the world by showing how we see things, through our lens. Welcome to Fresh Connection Brand. Connect. Indulge. Enjoy.

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Mad love to the beautiful Raven Adan of Chicago, assisting her fit with our Freedom Rebels Snapback! The set-up was perfect! #LadiesLOVEFCB

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The Southern Creator, OPENMIC is back! Continuing to deliver new music as the hip-hop world awaits his highly anticipated project For the Rebels 2, the sequel to last summer's critically acclaimed For the Rebels, this time he drops a jewel with his new record Talking to a Jesus Piece.

On this captivating record OPENMIC holds a discussion with a diamond encrusted personification of glory. His consciousness is paralleled with a young relevance that must be heard to fully understand. The playback value on this banger is as high as ever, as he has a conversation with one of hip hop's iconic symbols - a Jesus Piece.

"I wrote this song at like 3AM one morning after checking out Illmind's BFKW beat tape. I ended up writing to every beat that night on first listen. It was one of those moments when I was in a zone and genuinely inspired. And this song came out really dope because it was a twist on a common theme in the culture today. Everybody is doing religion flips and rocking jesus pieces, but not many are taking it much further than that. That's what this record provides." - OPENMIC

Check out the new record by clicking the link to OPENMIC's Soundcloud profile.

Also check out OPENMIC's website for music, downloads, videos, exclusive content and more! - www.OPENMICMUSIC.com

- @Fresh Connection Brand

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Within Every Garment is a webisode series by Fresh Connection Brand presented by FCBTV® which gives an unprecedented inside look at the garments, collections and collaborations created under the Fresh Connection Brand umbrella.

In this webisode, directed and produced Michael Malone for FRSTSITE  with narration from Fresh Connection Brand Creative Director Joshua Gadson  the Spring MMXIII: Freedom Rebels Collection is showcased. Josh opens up about the collection giving an in-depth perspective into the inspiration, creative process, message & purpose behind the Freedom Rebels Collection. During the webisode, numerous garments from the collection are showcased - Rebels Rising, Freedom Rebels Baseball tee, and the Worker’s Denim Shirt - as Josh and fellow FCB members, Kenny Kinder and Johnnie Lovett, express their individuality, comfortability, and freedom within the garments.

- Fresh Connection Brand

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Within Every Garment is a webisode series by Fresh Connection Brand  which gives an unprecedented inside look at the garments, collections, and collaborations created under the Fresh Connection Brand umbrella.

Directed and produced by Michael Malone for FRSTSITE, this trailer shows a snippet of Fresh Connection Brand Creative Director Joshua Gadson, defining a Freedom Rebel and how the Spring MMXIII: Freedom Rebels Collection correlates to this definition. The trailer also shows scenes of Joshua expressing his individuality, comfortableness, and freedom, while showcasing numerous garments from the collection - the Rebels Rising, the Freedom Rebels Baseball tee, and the Worker's Denim Shirt.

- Fresh Connection Brand

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#FCBSighting

Current NBA Champion Dwyane Wade was featured on Sole Collector's Celebrity Sneaker Watch wearing the Air Jordan 4 Retro 'Toro Bravo' topped off with the Worker's Denim Shirt from our Spring MMXIII: Freedom Rebels Collection. The Worker's Denim Shirt is available now on the FCB Webstore.

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Southern Creator, OPENMIC, is at it again, this time delivering on his new visual "Children of the Gold" directed by Spencer Glover for Reel Focus. With it's bouncy production, symbolism, eclectic art and dark glow of lighting, the visual showcases a combination of OPENMIC's lyrical prowess, golden imagery and suave confidence best attributed to him. Charity Clef is featured on the track and appears in the video as well. "Children of the Gold" serves as the first video from the new and highly anticipated For the Rebels 2 project scheduled to release soon.

OPENMIC took some time out to dive in depth about the record and video:

"Children of the Gold....it's just a dope way to kick off my new music and ideas while speaking on the wave my generation has been riding lately. We're so young and free but it's too easy to become consumed in the 'gold' of everything around you. I personally find myself hustling to monetize every thing I do and create a lifestyle I want to live. But its like, at what cost? The record itself is open to interpretation though. I ain't trying to preach at nobody, just presenting my views. Shoutout to Mike Ewing, he produced the record. And shouts to Charity Ward, she did an amazing job singing on it and is featured in the video." - OPENMIC

Check out the visual now and be on the lookout for For the Rebels 2!

- @myfreshconnect

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Shirt: “FCB USA" Shirt by Fresh Connection Brand

Short: Zara Summer 13’

Hat: Leaders 1354 

Johnnie Fresh, 24, Chicago, IL (Tw: @JohnnieFresh IG: @JohnnieFresh)

www.freshconnectionbrand.com (Tw: @myfreshconnect IG: @freshconnectionbrand)

Photographed by: Michael Malone (Tw: @Real_Michael IG: @frstsite)

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That's all folks! Wrapped up 8hrs of shooting for #FCBTV's new webisode series, #WithinEveryGarment with @JoshBeFresh @SmooVeBeFresh @JohnnieFresh and the man behind the lens @frstsite | Photo by @frstsite #FreedomRebels #GoodFriendsGroup #FCBUSA

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Location 3 #WithinEveryGarment #BehindtheScenes #FreedomRebels #FCBTV #FCBUSA | @joshbefresh & @frstsite

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#WithinEveryGarment #BehindtheScenes #FreedomRebels #FCBTV #FCBUSA | Photo by @frstsite

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@JoshBeFresh behind-the-scenes on set of Within Every Garment: Freedom Rebels #FCBUSA #WithinEveryGarment #FreedomRebels #BehindtheScenes #FCBTV #FCBUSA

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"It's all about the shot" - @frstsite #WithinEveryGarment #BehindtheScenes #FCBUSA

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@JoshBeFresh & @SmooVeBeFresh prepping for the #WithinEveryGarment shoot with @frstsite #FCBUSA #FCBCHI #WithLove

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Comme des Nouveau Marque Connexion™ by Fresh Connection Brand presents the CdNMC Socket Heart Raglan in Neon Orange, Neon Yellow and Neon Green & Pink.

All garments will be available this afternoon on the FCB Webstore in unisex size XS-2XL excluding the Neon Green & Pink which is a women's exclusive. Retail is set for $40.

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FC Camo Short (Circa 2011)

The official release for the FC Camo Short came during the summer of 2011 and arguably was a garment ahead of its time for Fresh Connection Brand. The first lower body garment piece introduced to our brand, the FC Camo Short takes a military aesthetic, accompanied by red "FC" and "10' accents nodding to the brands name and founding year. The newest addition to this garment is the U.S.A flag on the left cargo pocket. The shorts are now available on the webstore for purchase. | $70 USD 

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Chicago based streetwear company Fresh Connection is entering its third year of existence, and is working on new collaborations. Founder Johnnie Lovett, creative director Joshua Gadson and marketing director Kenny Kinder joined the AMp hosts Brian Babylon and Molly Adams this morning to talk about his timeless clothing line, which takes a fresh twist on the French Connection styles of the 60s and 70s, and creates fashion that transcends gender, race, creed, and what it’s like building a brand from the ground up.

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FCB took over 89.5FM airways on the Brian Babylon show yesterday with our core team in the studio talking streetwear, fashion, building a brand, and their influences. Listen to the full interview here!

#Vocalo #BrainBabylon #MollyAdams #RealLifeRadio

- @myfreshconnect

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