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@frnzmr
Directed and shot this piece for Lucis Lighting.
A visual journey of how the Bowl fixture comes to life. I wanted to emphasize its main feature: no visible mount.
So I created visuals where you’re drifting through space, with no single right direction. Upside down or right side up, the Bowl light looks great and serves its purpose — illuminating beautifully no matter where it is.
Isadore Apparel – Road Is the Way of Life Directed this 30-second TV commercial, aired during the Tour de France on Eurosport.
Shot on 16mm film in Mallorca with a small, dedicated Isadore team, and cast with non-actors straight from the streets, the campaign delves into cycling’s universal truths—its struggles, clichés, and personal triumphs. Whether you’re a seasoned racer or just learning to clip in, each frame resonates with the collective passion that keeps riders returning to the road.
Full credits on vimeo. Mediar
Isadore - How to make TVC Behind the scenes of “Road is the way of life” TVC. Big thanks to Jakub Caprnka who shot these photos while shooting also the campaign stills. Shot on location Mallorca week before the corona lockdown. Road is the way of life. #teamworkmakesthedreamwork
Superior – Ride Beyond Limits A 30-second TV commercial aired on Eurosport, showcasing the essence of pushing boundaries and overcoming oneself. Directed and art-directed by me.
The concept explores the emotional spectrum of a rider’s experience, from euphoria to focus, exhaustion, and release. Shot to reflect the inner conflict between the desire to push forward and the temptation to stay home, the visuals show the rider overcoming these opposing emotions and pushing beyond their limits. Full credits on vimeo.
Isadore - Imagine Imagine you’re a jacket. The forecast says rain. Panic? Nope. You’re built for this. And I made sure to capture it.
Isadore Apparel – The 8-bit Jersey
Campaign photography for limited edition Isadore community hub Jersey.
Isadore Apparel – Debut collection Photography and art direction for Isadore’s Debut collection campaign.
Isadore Apparel – Echelon. The High Speed Collection Directed and shot (DOP) a campaign video for Isadore Apparel. The main objective was to portray “speed” in a humorous and insightful way.
Isadore Apparel – Fabric Closeups
Studio photography showcasing the finest details of Isadore Apparel’s cycling fabrics for the upcoming season.
Every year, I capture the texture and craftsmanship of these materials, experimenting with lighting and different close-up ratios to highlight their true essence. This shoot is the cream of the crop—each year a new challenge, always a lot of fun.
Isadore Apparel – Find Your Flare Directed and shot (DOP) campaign for Isadore’s Urban collection.
Isadore Apparel – Tough But Beautiful
Directed and shot this commercial on location in the Dolomites, Passo di Giau, 2021.
It was just our van, me in the trunk, and Milan on his bike—at the base of Giau, my USB-C cable feeding the external SSD from my main camera failed. The only backup was my ten-year-old Canon 5D with a 24–105mm lens. Outside, the light was unreal, and everyone was feeling the toll of the extreme conditions. We decided to follow Milan on his way up, capturing a moment both fragile and fearless.
Isadore Apparel - Alternative Collection Set of key visuals I shot for Isadore Alternative SS24 campaign.
Red Bull x Isadore Apparel – Hill Chasers
Campaign photography for the collaboration between Red Bull and Isadore Apparel, shot on location in Banská Štiavnica.
No Miles No Smiles – NO SLOW, NO FAST
Photography for the local running club “No Miles No Smiles” (@nomilesnosmiles), featuring the Singlet & The Cap.
Shot for their “NO SLOW~NO FAST” campaign. This design is a nod to the idea that fast and slow are personal—there’s no fast without slow, and what’s slow for one might be fast for another. It’s all about your journey.
Isadore Apparel x HJC – REFLECTS LIGHT, SLICES AIR Directed and shot (DOP) this studio campaign for the Isadore Apparel x HJC collaboration helmet.
Isadore Apparel – Distance Collection: "Grassel" Directed this short film, following our factory rider Adam for a full day.
Shot under unexpected conditions—thanks to a set of wrong coordinates that took us off the intended route—this piece tests both body and gear. Each frame captures the Distance collection’s resilience when pushed to the limit, blending real-world endurance with a touch of serendipitous adventure.
Isadore Apparel – MADE FOR MORE than just cycling Photography and art direction for Isadore’s baselayer campaign.
Shot for their "MADE FOR MORE than just cycling" campaign, these baselayers challenge the status quo—extending their comfort and versatility beyond the bike. Whether you’re running, hiking, skiing, or exploring new passions, it’s all about embracing your journey. Each frame captures the adaptable spirit of these pieces, blending performance and ease into every pursuit.