Jan 22, 2025
Isadore Apparel – Tough But Beautiful
Directed and shot this commercial on location in the Dolomites, Passo di Giau, 2021.
It was just our van, me in the trunk, and Milan on his bike—at the base of Giau, my USB-C cable feeding the external SSD from my main camera failed. The only backup was my ten-year-old Canon 5D with a 24–105mm lens. Outside, the light was unreal, and everyone was feeling the toll of the extreme conditions. We decided to follow Milan on his way up, capturing a moment both fragile and fearless.
