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Google ads vs Facebook ads which is the best for your business?

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Google ads vs Facebook ads which is the best for your business?

Not long ago, numerous advertisers perceived Google Ads and Facebook Ads in an adverse method. The 2 companies’ persistent rivalry, commonly exaggerated by the technology media market. It was interpreted as indisputable proof that the 2 platforms were in straight competition with each other and that it was vital for companies of each size to construct a complex decision regarding which platform was right for their needs. A false duality that remains perplexing and deceptive to those new to advertising online.

Even though the two platforms are frequently placed as competitors, nothing might be further from the fact in a realistic sense. Numerous businesses are powering the intensities of advertising on Google Ads and Facebook Ads in concert to accomplish the greatest visibility, raise leads and sales. It discovers new customers, accepting diverse strategies that adjust with the practicality of every platform and watching extraordinary returns on their spending over advertising.

Let’s examine Google Ads vs Facebook Ads in 2021, how the 2 of them work, and why you should utilize both as part of your broader strategies of digital marketing.

The Dissimilarities Between Facebook Ads and Google Ads

Earlier, we looked at the multiple efficiencies and characteristics of Google Ads and Facebook Ads; it’s essential to comprehend the fundamental variance between the 2 ad platforms.

Google Ads: Paid Search

Google Ads is the most popular and world’s largest PPC platform for advertising. AdWords is extensively utilized, and it has become equivalent to the term “paid search.” The 2 terms are utilized exchangeably, despite other platforms like Bing Ads work in an equivalent manner.

Paid search concentrates on the keywords targeting and utilizes advertisements that are text-based. Advertisers are utilizing Ads bid on keywords – particular words and phrases incorporated in search queries that Google users enter. This helps display the ads on the top when anyone searches for the same query that you have entered in your Google ad campaign. Every time a user clicks on an ad, there is a charge that needs to be paid by the advertiser; therefore, it is called “pay-per-click advertising.”

Facebook Ads: Paid Social

Facebook Ads is a primary instance of what is called “paid social,” or the exercise of advertising on social networks. With the maximum number of monthly active users of each social network worldwide, Facebook has become an extremely inexpensive and possibly profitable component of numerous businesses’ digital advertising strategies.

Even though it can be thought that Facebook ads are similar to Ads, in that advertisers utilizing both platforms are substantially promoting their enterprise through the Internet, this is the point where similarities end. Dissimilar to paid search, which benefits businesses in searching new customers through keywords, paid social assists users search businesses regarding the things they’re involved in and the manners in which they perform online.

When it’s about the fundamental difference between Facebook Ads and Google Ads, you can believe it this manner: AdWords assist you in finding new customers, whereas Facebook assists new customers in finding you.

Benefits of Facebook Ads

Marketers exposed that the paid channel providing the supreme ROI was Facebook. Let’s dive into several of the reasons why.

For beginners, with over 2.7 billion monthly active users, Facebook is considered one of the most beneficial social media marketing platforms. Additionally to its enormous audience base, the platform provides granular targeting abilities, enabling marketers to reach users depending on behaviors, life events, demographics, and interests.

Prior to launching a campaign on Facebook, you can build a “lookalike audience,” which is basically your user personality. Facebook Ads will then display your ads to audiences who meet your description.

That one advantage can beat the Google Ads benefit as Facebook Ads are much more detailed in who you must target your ads. Another advantage of Facebook ads is that you can even use another most popular platform for showcasing your business i.e., Instagram.

When you create a campaign on Facebook, you can simultaneously click on Instagram options and in one campaign your ads will get displayed on two platforms. Isn’t it great?

Above that, you could even be able to reach more users and obtain an enhanced click-through rate (CTR) using Facebook Ads. In Q1 of 2020, Smart Insights reported that the average CTR for a Facebook ad was 1.11%, whereas it was .47% for Google Display ads on the newsfeed in the same duration.

Benefits of Google Ads

Google evaluated in 2019 that for each dollar a business invests on ads, it gains $8 in profit. Let’s discover why that might be and how Google can be beneficial for brands.

Google Ads, earlier known as Google Adwords, initially on the search engine provided only remarkably simple text-based ads. Now, it’s developed to incorporate characteristics that can significantly enhance click-through rates, like thorough contact information, a shopping function, reviews, and mobile optimization.

Smart Insights in 2020 establish that Google search ads had the greatest CTR at 1.55% when matched to exhibit ads and Facebook ads. This is since Google emphasizes ads depending on relevance.

Although you really need to bid on keywords, the greatest bid doesn’t inevitably always win. Your bid takes your first step in the door; your ad’s significance to the keyword that the user searches intent to offer you the success.

As evaluated, remarketing, which is reuniting with users who have communicated with your brand earlier, is now simpler through Google Ads. Therefore, let us suppose anyone visited your website and added an object to their shopping cart; however, they didn’t purchase it. Now you can reconnect users as they search on Google, navigate a website or see a YouTube video internally on Google’s Display Network.

Display ads can assist you to support your business when people are watching YouTube videos, going through Gmail or utilizing mobile devices and apps, or browsing online. The Google Display Network reaches approximately 90% of Internet users globally, throughout millions of websites, blogs, news pages, and Google websites such as Gmail and YouTube.

Furthermore, the platform’s easy interface and sophisticated features such as ads editor, auction insights, search term report make it effortless to create, launch and follow campaigns.

Conclusion

With Google Ads and Facebook Ads, one isn’t naturally better than the other. Once you know your objective, budget, and target audience, you can use both the platform’s features at various stages of your expansion and development.

Stay up to date & Keep following Agadh for the latest digital marketing trends

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Top 5 ways to build a successful brand in 2021 | Branding Strategy

Customers recognize you by your brand representation, its voice, and how you approach them to sell your goods or services.

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Best Internet Marketing Agency | Our Work | We help brands Get Noticed!

Agadh is the best internet marketing agency. We help you get established everywhere, from social media platforms to search engines: Google, Yahoo & Bing

Best Online & Internet Marketing Agency In India

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Best Digital Marketing Services In Chandigarh & India

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Agadh | digital marketing company in Chandigarh | Delhi | India

We are Best digital marketing company in Chandigarh, Delhi & India. We offer Digital & Social Media Services to help you create a strong online presence.

Best Digital Marketing Company In India

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Agadh | Best Digital Marketing Agency in Chandigarh & India

Best Digital Marketing Agency in Chandigarh providing all digital marketing services from Web development to PPC to SEO to SMM, we offer all.

Best Digital Marketing Agency In Chandigarh

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Social Media Marketing Myths you need to stop believing in 2021.

These myths create a completely different picture, so it is important to blast the bubble of myths and focus on the reality of social media marketing.

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Simple Tips To Recognize Your Target Audience In 2021

Knowing who your ideal and target audience is very challenging. However, effectively doing this leads to several benefits to your business.

How to define your target audience?

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Top 5 ways to build a successful brand in 2021

Branding sounds familiar? Well, it is one of the most important things that is needed to grow any sort of business. But when we ponder about branding, the three components that click our mind .ie., tagline, logos, and mood boards. But do you know that branding is more than this?

If you are among the group of people who are planning to begin a business in the year 2021. Then you need to stay connected with this blog because we are going to talk about some amazingly successful ways you can do branding and reach your business objectives.

Branding is the voice of the business, and it will show the world what your goal is more creatively. Let’s make it more clear by discussing what Brian Tracy, an author, and a speaker say about it. He said that a brand is a pledge that you take and must be recognized by the people trying to connect with your brand. So while you are planning the strategies for branding, you need to keep in mind your audience as well.

Now, Let’s see: How do you build a brand in 2021? 1. Make a Business Plan

Prepare a business plan that includes the objectives and mission you wish to achieve. It’s not only about the vision, mission, and goal of the business but making a plan can even give you the idea of how to stand out from the competitors.

The benefits that you get by making a plan are:

Business planning helps in linking the dots of your business so that you get the bigger picture.

It helps in making you focused towards the special identities, target market and current market situation.

With a business plan you can regulate the progress and new developments.

Good business plan helps in regulating the cash flow so that you get an idea on how much to spend on branding.

Place your performance indicators and figures to follow into a business plan where you can evaluate the performance of the business and branding monthly in the plan review meeting.

2. Determine Your Brand’s Visual Identity

Now when we are talking about visual bonds, we mean how you can visually do the marketing of your business so that it can create a connection. There are many ways your prospective customers get connected with the brand:

Logos: appropriate colors, fonts, and unique shapes attract customers visually.

Business Card: when you hand over a business card to a client, it shows your authenticity, builds trust, and visually, you are building a brand as this card will travel with the person all around.

Newsletters: You can use some colors, pictures, and creativity to spread a newsletter to prospective customers so that they can understand what you are trying to offer.

Social media: These days, every person relies on social media. So the most fruitful way to do branding visually is by posting creative posts on every platform to grab attention and spread awareness about your business.

3. Be Consistent

One of the best marketing strategies in 2021 is maintaining consistency. It is the key to building your customers and staying loyal to you. This offers a great chance to differentiate your brand from any sort of engagement among a potential consumer and you. Customers recognize you by your brand representation, its voice, and how you approach them to sell your goods or services.

Keep in mind that consistency builds your brand more reliably. Wherever you are promoting or selling it offline or online, developing a consistent brand will let customers purchase your service or product comfortably.

4. Be Unique

Many businesses are selling similar products and offering the same services, so now the challenge comes: how will you be able to make your business stand out uniquely?

Here comes the importance of brand strategy. When you are using branding techniques and platforms to showcase your business and reach out to many people, you need to be creative. And by being creative, we mean that find out a unique way to sell your business in the market. Like:

Depicts what your product or service offers that is different from the competitor.

Find out the uniqueness that you can sell.

Depict the solution that your business is offering to the people’s problems

Showcase the benefits of your business in a much creative way.

The simple formula is “what looks appealing in the world of the internet, sells more,” so use it and find that uniqueness in your business to enhance the branding.

5. Offer Excellent Customer Service

When people search you and find you online, they grow some queries that need to be answered immediately. It is always beneficial to offer excellent customer service for branding. Because a stratified customer is itself an advertisement for your business, they can spread the information to other people about their experiences.

Believe it or not, but even today, the “word of mouth” strategy works like a fire in the forest. It spreads in no time. Thus creating a team that is always ready to answer the query of customers will develop the name of the business and make it a brand.

Wrapping up

It Doesn’t matter if you have a small or large business; building a brand in 2021 is as beneficial as planning a business budget every year. Make sure you follow the above-mentioned ways and add stars to your business.

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What is influencer marketing, why is it important in 2021?

Influencer marketing is a kind of social media marketing that involves endorsements and get the products promoted by bloggers or influencers. In simpler words, in influencer marketing, a business sets up a collaboration with an influencer, a person who is a social media expert in a particular niche, to promote and market their product. A brand tends to join hands with such an influencer who might have the ability to hold sway over the audience and buyers. Here, an influencer’s prominence, mastery and popularity is completely taken into account.  

Benefits of influencer marketing

Influencer marketing has the power to attract potential buyers.  

•Improves brand awareness – It is obvious that a brand and the product of that particular brand will earn some good recognition if promoted by an expert or a public figure. An influencer can, indeed, prove to be fine at expanding your reach and let people know about your brand in depth. An influencer manages to show some valuable content to your audience which, in turn, engages more and more people.  

•Helps in building trust – In order to take your brand to a decent level, it is important to gather the trust of the audience and buyers. An influencer adds value to a brand. The audience tends to show their interest in the brand which is being marketed by a powerful personality. It enables a consumer to efficiently learn about the authenticity of the product.

•Helps in making a better content strategy – There are times where a brand may run out of pleasing contents. Well, this could be the right time for the brand to hire an influencer. Discussing a content strategy with an influencer can turn out to be advantageous for a brand. However, it is an obvious fact that an influencer tends to come out with some uniquely excellent content. This surely can help your business in one way or the other.  

•Boosts the reach more easily – Influencer marketing has proved to reach more people, that too, much more easily and quickly than the advertisements. In fact, as per IAB study, about two-thirds of the users use ad blockers on their smartphones. Influencer marketing happens to be a much more credible way to reach the audience.

The digital world will see influencer marketing reaching heights. It is somehow an important marketing strategy to be followed in 2021. According to the stats, about 33% of people trust blog reviews while they think of making any purchase. “2021 is the year we believe influencer marketing will be seen as its own media channel outside of tactical ‘problem solving’ or ‘nice to have content’”, says Brandon Perlman, founder and CEO od social studies.  

A lot of opportunities can be seen for influencer marketing this year. However, it all depends on how much flexible and experimental a firm can be in this matter. Influencer marketing is aiming and has set a track to become $15 billion industry by 2022.  

There are some influencer marketing trends that brands must be aware of and follow in the coming times.

•More and more demand for video marketing – it has been found that people are watching more and more online videos than ever before. Facebook users watching live videos have increased by 50%. Adding to this, it has become evident that realistic and natural videos influence more people rather than the scripted ones. The rising fashionableness of Instagram reels and Tik Tok makes it more collaborative and better.  

•Marketing authenticity – In the coming times, influencers will make sure to use such filters which will give them some ‘in-the-moment’ look. Authenticity is the first thing that helps a brand to build a reasonably decent image in the market. It is, therefore, predicted that in 2021, an influencer will be inclined towards using the #nofilter trend. They will try their best to put on subtle and slight edits which may seem real.  

•Not only big, but micro-influencers will make a way – If you are to believe the 2019 report with Fohr, micro-influencers have earned the highest engagement rates on their feed posts. Brands will continue to work with Nano-influencers because of their stronger relationship with their communities.  

The Global Market size of the influencer marketing industry is believed to grow from USD 6.0 billion in 2020 to about USD 24.1 billion by 2025 at a CAGR of 32.0%.

So, with this, the future of influencer marketing is apparent and can clearly be seen. Influencer marketing in Digital Marketing has already gained recognition. Brands will consider it to be one of the top marketing methods of the digital world.  

Stay Updated & Keep Following Agadh for the latest digital marketing updates!

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How to build a mobile and SEO Friendly Website in 2021?

Mobile SEO is basically the process of optimizing your website to ensure and confirm that your site looks reasonably nice and can operate properly on mobile devices. There are many companies out there who do not understand the importance of a mobile and seo friendly website. Well, this may not turn out to be good for your brand as it is likely to harm your SEO and may not have a good impression on your audience. It has been found that about 52% of the people have less probability to connect with your website because of unpleasant mobile experience.  

It is found that people spend 70% of their internet time on mobile(portable devices). In order to create a mobile-friendly website, read the following:

•Responsive design – When you create responsive designs for your website, then, it is possible for you to ensure that your website adapts to any of the devices that a user uses. Responsive sites are basically designed to work on any size of screen or device. They automatically adapt and adjust to the size of the screen. By creating responsive sites, you make it easier for your audience to engage with you and to scroll through your page. Responsive designs are indeed essential to generate more leads as well.  

•Improve your site’s load time – Usually, users tend to access some information on-the-go. Well, if they are not able to access it quickly or the website doesn’t load fast enough, they might just exit from your page. It is important to improve your site’s load time.  

By creating a mobile and seo friendly website, you are likely to rank better in the search results and drive much more organic traffic to your page.  

How do search engines work?  

Search engines are the answer machines that exist to discover and understand the Internet’s content. It helps to offer most of the relevant results for the questions asked by the users.  

There are three functions through which search engines work;

1.Crawling – It is one of the basic SEO terms. It is the process of following hyperlinks on the web to uncover new content.  

Through the process of crawling, google bots visit new and updated pages and then follow the links on those pages to find new URLs. When google happens to visit your website for tracking purposes, the process is done by google crawlers. Make sure you use the same meta tags on your mobile site and desktop site to let Google crawl your page.  

Web crawlers are used to develop a copy of all the visited pages for later processing by a search engine.

2.Indexing – It is the process of storing and organizing the content found during the process of crawling. Once the page is finally in the index, it happens to be displayed as a result of a searcher’s query.  

3.Ranking – When a user performs a search on the web, then, the search engine searches for relevant content and orders the content with the hope to solve the searcher’s query. This process of ordering the content for appropriate results is known as ranking. Higher a site is ranked, more relevant and fitting it is for a searcher’s query. That’s what search engines believe.  

Google search console is a service offered by Google which helps you to monitor and maintain your website’s presence in google search results.  

How Google’s Site Crawlers Index Your Site?  

Search engines like google rely on spiders or crawlers. They are the bits of computer codes that search engines send out to crawl the web. The crawler’s main task is to find a new page. Once it finds a new page, it tries to understand what the new page or site is all about. These spiders tell the search engines about your pages in order to do the indexing.  

Indexing is the crawler’s way of gathering and processing all the data from different pages during its crawl around the web. If a crawler comes across any kind of changes, it processes the content and the locations where search terms are being placed. This way, the google indexes your site and add content to google.  

How to do SEO on a new website?  

•Chose domain names carefully. They are the ranking factors search engines look at to find out what a new page is about.

•Chose a reliable web hosting provider that can make your site fast over time.

•Get specifically long-tail keywords to target.  

•Use a mobile-friendly design.  

There are a lot more points to cover, but, these are some of the fundamental points that should be kept in mind.

So, here, we suggest you to stay updated with all the SEO-friendly strategies. They will help you to create a decent digital presence and enable you to achieve the best in the digital world. The more effort you tend to put in optimizing your website, the more leads will you be able to generate.  

Keep working towards creating a relevant environment that can help you engage more and more customers.

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How to improve your website bounce rate in 2021

You fight on all fronts to be successful online. To get there, you know that commitment is key. Your worst enemy is the bounce rate: a visitor who comes and goes without doing anything on your website.

You have to take advantage of the traffic you receive and therefore lower your bounce rate.

So here is an article that can help you with that task and shows what you need to know to optimize your bounce rate.

What is Bounce Rate?

Before we begin, let’s agree on what the bounce rate is with a simple example.

Imagine you have a physical store on a busy avenue: there are a lot of people walking past your door every day. Some of them look at the products in the window showing a certain interest. A small percentage of them feel compelled to enter.

Yet you tell yourself that something is wrong. Many of these visitors stop at the door, look around, make a funny face and leave.

Why? This is the central question of a strategy to reduce the bounce rate. This indicator tells you the percentage of total visits that leave your website without visiting other pages, or immediately after entering.

Definition

Bounce Rate defines how many prospects feel engaged enough to get closer to your brand but for some reason decide not to interact and refuse to consume anything from you.

How the bounce rate is calculated?

Mastering this KPI on a business website (especially in the eCommerce industry, but not that) should be one of the key goals of your marketing plan. If your bounce rate:

Is greater than 80%: you have serious retention problems or your tracking code is not working as it should.

Is 70 and 80%: your site is performing poorly; you have a lot of room for improvement and should get to work.

Is between 50 and 70%: you are in the average performance of most websites.

Gets 30% to 50%: well done, these numbers are considered excellent.

Is less than 20%: you probably have a problem with the tracking code – reaching such numbers is extremely rare.

You may think that 70% of bouncing visitors look very bad, but they aren’t. Engaging 30% of your traffic is already better than what many traditional marketing strategies achieve.

How to improve bounce rate?

Pay attention to the size of the search bar

One of the reasons for a high bounce rate in e-commerce is that visitors don’t quickly find what they’re looking for. To combat this problem, you need to make your search bar as visible as possible.

Why is bounce rate important?

You can start by expanding the field in which the user enters their search. It is convenient to be able to view all the words typed in order to easily modify them if necessary.

Another way to optimize your search bar is to make it fixed. Secure it at the top of the page so visitors never lose sight of it, even when scrolling.

Speed is king

A website that loads at a sluggish pace is a great way to have an all-time high bounce rate. For every extra second, your web pages take to load, your conversions can drop.

Site loading speed is essential and you should take all possible steps to make yours faster. Additionally, a fast-loading site scores high in search rankings. Click here to know your site speed.  

Your CTAs must stand out

If visitors land directly on your product pages, it’s important that they easily identify a call-to-action (CTA) button to take the next step in the funnel.

Invest in responsive design

Study the bounce rates obtained on the different devices: there you will have a serious Bounce rate in Google analytics what you may need to improve. If the bounce rates are equivalent, look elsewhere.

Pay special attention to mobile: online sales on mobile are steadily increasing.

Work on your content

Content is always a great way to keep people on your site. Relevant articles and useful data will always be worth a visit to extend their visit.

But the articles themselves are not enough. The prospect might find it great but leave anyway. So, it pays to invest in content marketing, good internal networking, better SEO effort, and a consistent link-building strategy.

Speaking of consistency, make sure link previews shared on social media or in ad campaigns are fully consistent with the landing page.

As you may have noticed, bounce rate is a very important metric when it comes to developing a successful website.

Avoid comparing yourself with other sites, since this is data that is based on the purpose for which the site has been created. The essential thing is that you constantly evaluate and improve it so that your users are always satisfied and generate higher conversions.

To ensure your website generates higher revenue and lower bounce rate contact Agadh – A one-stop solution for all digital marketing needs

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Social Media Marketing Myths you need to stop believing in 2021

Similar to any effective marketing strategy of the past year, social media has had an abundance of time to gather several big myths.

And even though the fact that data has contested several marketing myths, still, you will find a few marketers believing in a few, simply since it's difficult to stay up-to-date on what's really taking place with social media.

Yes, daily social media landscapes significantly change. Nonetheless, as a marketer, it's significant to recognize myth from fact in order to establish an efficacious social media strategy. 

To assist you in disconnecting fact from fiction, we have dug up several of the biggest social media marketing myths out there. Let's dive into some myths we've all perhaps heard from colleagues or seniors. 

Myth 1: Your Target Audience Is Not On Social Media

Approximately 4.33 billion people worldwide in 2021, are active on social media. Currently, it looks like there's a social platform for almost everything and for everyone. Although family and friends link on platforms such as Instagram, Twitter, Facebook, professionals are networking on LinkedIn.

One of the biggest myths is when people say your audience is not available on social media. Well, with 4.33 billion people, if no one gets connected to your product or service, then there is a problem with the brand. 

Trust us; there is at least one social media platform that has an audience that will connect with your brand. You must have noticed that Instagram has become the second most popular platform for promoting products and services; there are popular as well as new brands that are signing up and creating their profile on Instagram; why? Because they know that out of approximately 1 Billion users, they will easily target their audience. So beware of the myth that it is not for your brand.

Myth 2: Your brand Isn't Suitable For Social Media Marketing

Have you recently gone through the stories on Facebook and Instagram? If yes, then you must have seen some sponsored ads that depict the product and services offered by many brands, right? And they are not limited to clothing, jewelry, and footwear, but from dental service, real estate, pottery, to home decor, you will find every niche on social media platforms. It's a myth that there is nothing for any brand on social media; it's just how you portray your brand and run it. 

Myth 3: It Is Important To Have An Account Across All Social Media Platforms.

Just because there are so many social media platforms available doesn't mean that you need to create a profile on all of them. 

Yes, you need to search all the social networks and make sure you don't waste your time creating one and deleting it. Instead, know your target audience and then choose the platform. For example, if you are offering B2B service, it is recommended to go with LinkedIn. If your target audience is B2B and B2C, then choose Facebook.

It's better to devote your time, money, and energy where you can get the best results. 

Myth 4: Followers are everything

You Should Only Try To Get Followers That Will Become Customers.

The enormous number of followers doesn't necessarily mean that they will be interested in interacting with your brand. They may join you, start following you, and liking one or two posts of yours but do you remember the moment when at night you checked 1500 followers and the next day it turns out to be 1498? How? Because some of them don't have any interest and liking for what you are offering. 

It's always better to focus on how engaged your audience is instead of increasing the followers. Another example that we can quote here is: brands and influencers with more than 30k followers have post likes around 150-300; why? Because they might have high numbers of followers, but none of them are engaging with the posts they upload. Then what's the use of having so many followers when they can't add up on your revenue, right? 

Thus, if you can create an active following during posting relevant content, inevitably, you will captivate new followers. 

Myth 5: Daily Uploading Is Good For Your Account

As per current studies, there are ideal posting frequencies for diverse social media platforms. And the most significant news is that you don't have to post as often as you may think. 

If you think that you need to do Facebook page posting hourly or Twitter account needs posting every 15 minutes, you are wrong. 

This strategy may work for celebrity accounts or people who have 100,000 followers, but when it comes to the average business, this strategy usually doesn't work. 

If you upload posts less frequently, then your audience will think that you never existed and will fade from their mind. But if you post too frequently, like 3-6 posts a day, then you will become an absolute nuisance, and they will skip seeing your posts. Overcrowding is never a good option. 

As per Hubspot pages, under 10,000 fans experienced a 50% fall in engagement per post if they upload things more than once per day.

To your Facebook page, it is advisable to post 3 times per week. And when it comes to Twitter, the same strategy doesn't work. Because the tweets have less life span, thus 3 to 30 times a day, with Twitter, it is significant to spread tweets throughout the day. 

Now when you talk about Instagram, again, the technique of posting is different. It is advisable to post once a day or not more than 3 times a day on this platform. 

Thus as we mentioned before, every platform has its unique strategy. 

Myth 6: Advertising On Social Media Is Costly

Rightly said that "Little knowledge is dangerous," same goes with social media cost. There are many people around you that will tell you that Social media advertising is a costly step. On the other hand, there are a few that will share their experience and recommend you to go for it if you are looking for good results at a low cost. 

The complete game of Social media marketing and advertising cost depends on various factors.

Target area: are you targeting a small portion of the country or different countries in one advertisement.

Daily Budget: Now, here comes the twist, you can set your own budget. There is nothing as costly or cheap; it totally depends on your pocket; how much are you willing to invest in Social media advertisement.

Days: now, this means that for how many days are you willing to run your ad. The more you run it, the more it will cost. But ultimately, it is totally on you to close the ad, change the budget and modify the target area.

Wrapping Up

Social Media Marketing is a deep-sea that has many perspectives, components, and techniques. Every marketer studies them to stay updated to work on the perfectly suited one for your brand. But these social media marketing myths create a completely different picture, so it is important to blast the bubble of myths and focus on the reality of social media marketing.

Stay up to date & keep following Agadh for the latest digital marketing updates!