Typography: the style and appearance of printed matter.
For this piece of portfolio work we were tasked with the creation of animating text and shapes in conjunction with a song of our choice, one line minimum, to this end I chose to work my piece around the Arctic Monkeys song: R U MINE. The work itself was created in adobe after effects.
I started this work by finding an MP3 of the song this was done with a YouTube converter, once downloaded it was imported into the software where a creator can manipulate everything from the soundwave itself, add text, images, animations. However due to the nature of the task I had to find the lyrics I felt could create a good, short example of this style of work. My chosen lyrics are the first two lines of the song.
âI'm a puppet on a string Tracy island, time-traveling diamondâ
Even though these are very short lines I felt there was opportunity to create something quite visually pleasing, the song also features a drumming opening, so I decided I would incorporate this somehow. The first creative decision I made on this piece was to keep everything black and white, this was due to the album in which this song comes from has the same black and white colour scheme, with a black background and white images and text on top.
As stated above the opening of the song features drums being played periodically, to visualise this I added a circle that would expand and contract upon every clear bang of the drum. This worked very well I feel and adds to the overall sense of the piece.
When deciding what to make for the first line I decided that a simple contrasting split would create a nice visual, with the top half being white with black text and the opposite for the bottom. To connect the âOn a stringâ I added two small rectangles which shot across the screen one going vertically and the other horizontally, I just felt though this was a nice touch to add. With the screen clearing after this line we are shown a whited-out image of, admittedly looks like just a while blob, Tracy island, which is from the 1960âs puppet show. With again a whited-out image of a rocket shooting across the screen diagonally, an iconic image from the show. This leads us to the second part of the second line. For this I felt a good visual would be to have the words Time-Traveling shown to be hangs on a clock that would spin until the lyric is over, this was actually done using a typography generator online, which allowed me to easily manipulate the direction that the words were facing. Â And finally, the word âDiamondâ I had no idea what to do for this and seems as though it is such a quickly said word in the song I knew I had to do something simple. So, I arranged the word into the shape of a very rudimental diamond.
In conclusion I feel as though my piece was very well created with good visual style and timing with the song, often going into a frame by frame view of the timeline/ waveform to make sure things are exactly right to the point where I was satisfied. Â














