What Are Digital Marketing Sales Funnels?
“A digital marketing sales funnel is a combination of marketing tactics utilized to generate traffic to your business and nurture them properly to become loyal customers who advocate for your business.
”Key Points in this article: Funnels are extremely important for turning your web traffic into customers on automation The funnel process is grouped into stages: foundation, floodgates, and the actual sales funnel Use the AIDAA formula for constructing your digital marketing sales funnel Just curious – do you still use a Windows 98 PC for your business or a new laptop/computer? Chances are, you probably chose the latter – if not, it is definitely time to upgrade!
The same concept is true for your digital marketing. Old ways of marketing for your business are not effective anymore. Traditional marketing strategies are on a fast decline and for good reason. There is no way to measure the performance or effectiveness and it’s brutally cost deficient. Can you truly measure the ROI on your traditional marketing?
Digital marketing has changed the way large and small businesses have communicated with their customers and increased sales. With all the different platforms available for internet marketing, the opportunities are endless. With all those opportunities though, feeling overwhelmed and stressed on how to proceed is common for many small businesses. In fact, far too often, we come across local businesses that have not even heard of a digital marketing funnel let alone implemented one. Which brings us here. Although we defined it in the opening quote of this article, that statement is still a little vague.
A digital marketing sales funnel is essentially the process of moving someone who knows nothing about your business to a loyal customer that shares their experiences with their friends and family (advocating).
How Does a Digital Marketing Funnel Work?
If you think about the fundamental use of a funnel, you place the funnel where you want something to pour into, then you pour the substance into the funnel and it fills the container. A digital marketing sales funnel follows the exact same concept. First, you build your sales funnel to achieve a specific objective – a customer purchasing xyz product/service from your business. Then you fill your sales funnel with traffic using digital marketing tactics to drive that traffic from the top of the funnel to the bottom of the funnel where they convert into a paying customer and become an advocate for your local business.
AIDAA – Digital Marketing Funnel Formula Most digital marketers will tell you that digital marketing sales funnels utilize a 4 or 5 stage funnel following the AIDAA formula.
Awareness, Interest, Desire, Action, Advocacy Each letter of the formula represents a stage throughout the digital marketing funnel. In order to convert a visitor into a customer who is an advocate for your brand, you have to nurture them from the time the enter the funnel until they become a customer.
With that said, not every person who enters your digital marketing sales funnel will turn into a customer. However, you can greatly improve your odds utilizing this formula to establish a lasting relationship with the prospect.
