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Adam is a personal trainer and runs his own gym in the town. The membership of his gym provides him with a steady work flow, indoctrinating new converts for Marlboro, rewarding his deeply ingrained need to recruit non-smokers.

The Marlboro Men’s Club (MMC) targeted Adam two years ago, recognising his potential as a potential recruitment asset through his business as a personal trainer. He’s proved to be a source of a steady harvest for Marlboro, with numerous of Adam’s converts being assimilated into the MMC, expanding the MMC presence and influence into many different areas of the local community.

Today, Adam stands outside the MMC warehouse ready for the arrival of the latest acquisition from his gym that he’s been indoctrinating and cultivating. In 2 hours time, Adam’s customer will be a different man, in his new leathers, anointed by the MMC members, as he begins the process of full assimilation into the Cult as a productive and dedicated asset for Marlboro.