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[ginasantamaria]

Social Media Ethics

The current state of social media ethics: what trends are happening in the industry?  

Some trends that are happening on social media right now are AI generated content, lots of short videos such as reels, and a rise of social commerce where aspiring content creators and influencers are looking to sell products and digital marketing manuals.

What are two current cases related to social media ethics? 

Two court cases have recently been held due to the violation of first amendment rights. In the Lindke v. Freed case, a resident had been reported blocked and his comments were deleted when he brought attention to COVID 19 under a city manager's Facebook post. In another case, Murthy V. Missouri, several people had accused federal officials and agencies using private entities so censor another's content. This is also a violation of free speech.

Outline the current code of ethics for social media by a professional organization you would be interesting in joining as part of their social media staff.

American Hospital Association code of ethics for social media:

-All AHA employees are expected to conduct online interactions in accordance with the same values, ethics, confidentiality and other AHA policies that apply to employee off-line conduct, including this policy. 

-AHA accepts responsibility for the content it posts on its Social Media sites and will not impersonate, mislead or purposely obscure the Association’s identity 

-AHA protects its own intellectual property and respects the intellectual property of others.

-AHA does not use its social media platforms to improperly coordinate discussions between market participants about prices, salaries, expansion plans, market allocation, refusals to deal or other anti-competitive practices.

-AHA maintains confidentiality of an individual's personal and medical data and will not include, reference, or reveal such information in dialogue on social media sites

-AHA accepts differences and differing opinions about health care issues affecting the health care field and we strive to maintain a courteous, polite and professional dialogue about these issues 

-AHA does not use Social Media to bully, intimidate or threaten others

-AHA does not use Social Media to defame the reputation of any individuals, groups, organization, or business

-AHA does not publish or post profanity or obscene or pornographic communications on its Social Media sites. 

-AHA intends that Social Media serve as an effective communications tool for the Association and will refrain from spamming and other abusive uses of the Social Media technology/capability

What brands are utilizing proper social media ethical practices?

Brands like Warby Parker, Patagonia, Starbucks, and Ben and Jerry's all utilize proper social media ethical practices.

Are there any professionals that you feel practice strong ethical behavior on social media?

I believe that healthcare professionals use the most ethical practices on social media. They use social media to communicate with colleagues, provide public education, and advertise proper and appropriately.

What are some takeaways you can bring forth in your own practices? 

For me, when posting on social media it is important to keep all posts strictly appropriate to the audience, no dramatic content that can fuel negative engagement, and making sure social media is a place where everyone remains respectful.

What main concepts do you think are necessary to adhere to for your own personal conduct online? 

No bullying, no inappropriate content, no sharing information of others without their consent, and no spreading false news.

What main concepts do you feel strongly against and want to make sure you avoid on social media? 

Cyberbullying is something that I am 100% against. As someone who knows people that are sensitive to that sort of things, I think there should be zero tolerance to bullying online and in general.

List 5-10 core concepts that you will follow as a practicing social media professional. Include citations that you used.

As a social media professional I would:

support and influence other to support good causes

collaborate with other brands and companies

Follow certain trends

Host live videos and make video content

Always engage with my audience by answering their questions and providing good feedback

[ginasantamaria]

Habitat for Humanity (Vanity Metrics)

@habitatforhumanity is a non profit organization dedicated to helping families thrive through affordable homes and providing decent homes for poor communities. You can find Habitat for Humanity on several social media platforms: Youtube, Facebook, Instagram, Twitter, and Threads.

Lets take a look at some of the vanity metrics:

Instagram-There are currently 1,986 Instagram posts from habitat for humanity, 160k followers, and 100-8,000 likes per post.

Twitter-Habitat for humanity has 996.7k followers on twitter, 31.4k posts, and 400-2000 views per post.

Youtube-Habitat for Humanity has 14.4k subscribers, 807 videos, the highest amount of views a video has received is about 320,000.

There are a number of way Habitat for Humanity could boost their vanity metrics. One way they could boost their audience engagement is by posting more tweets aimed towards fundraising with the use of more digital graphics, as well as links to donations and events. Tweets with a theme of fundraising received the highest average engagement out of all tweet themes. The use of digital graphics being the primary type of media content has also been shown to have the highest number of user engagement as well.

Another way Habitat for Humanity can increase their vanity metrics is by sharing posts about active volunteer work and donors that have helped this organization in the past. Using hashtags and specific images of volunteers/donors can really help increase engagement levels as well. Habitat for humanity should also start posting on major holidays and awareness days. These holidays don't necessarily have to be important to raise awareness for their brand, but just awareness in general. https://seesuite.uga.edu/wp-content/uploads/2022/12/AdPR5750-Final-Project_Habitat-for-Humanity.pdf

To show that this organization supports national woman's day for example, can humanize the brand a little bit more and have more respect, engagement, and possibly more followers. Christmas time is another great example, it is a great way to spread joy to others while also putting your brand out there. "Merry Christmas" is a sentiment that appeals to everyone, so posting a nice merry Christmas for all your followers can be a way of making them feel more emotionally vulnerable to the idea of donating to a housing organization. https://nueramarketing.com/how-to-post-about-holidays-as-a-brand-on-social-media/#:~:text=Other%20Tips%20For%20Brands%20Posting%20About%20Holidays%20On%20Social%20Media&text=It%20allows%20your%20company%20to,are%20not%20from%20your%20company.

Habitat for Humanity should consider using an advanced metric such as tracking sentiment analysis on instagram. See what your followers are saying about your organization through comments, tagged posts, and instagram threads and reply to these people to show that you are hearing what they have to say and will take their insights into consideration for improvement. This could also be done on Youtube as well. Going on lives that are centered around audiences can be more effective than just posting another YouTube video. Q and A's are really popular, so going live to answer audience questions and concerns can be a good way to address problems people may have with the organization. Habitat for humanity should also consider using a channel metric that tracks and measures the number of people who visited your YouTube channel. Or for instagram, the number of people who engaged in the content by either liking, commenting, sharing, or reposting. And lastly, one behavioral metric that habitat for community could consider is looking into their follower growth. How many new subscribers do they gain in a day on YouTube and how many new followers do they gain in a day on instagram. https://www.sprinklr.com/blog/social-media-metrics/

[ginasantamaria]

social media

What is social media? How would you define social media? Well I would say that social media to me is a variety of platforms that allow for a community of people to engage in. Social media brings people together with all its interesting forms of entertainment. People love to sit behind a screen and watch strangers and celebrities go about their daily life. Rather than actually being social in the real world, people would much rather remain anonymous, yet stay involved in the latest trends, gossip, and drama that is happening in the world. So really what about social media is actually social? If all we are really doing is viewing others doing absolutely anything and occasionally giving our input through a comment section. For some reason, people are interested in other people. Personally, nothing brings me more joy than seeing some lady deep clean her house, or Gordon Ramsy cooking up a masterpiece, or watching a girl get her tongue pierced for the first time. 

I know for me, I am a steady user of almost all social media. I would categorize myself as a viewer. I don't often engage in other people's content. I just simply sit by, watch, and move on with my day. But why is this so addicting? I guess that's the thing about social media. When you're bored with your own life, you are constantly curious to see what other people do, maybe to feel better about your own life, or simply for entertainment, who knows? All I know is that, as a viewer, there is something about social media that is like a dopamine rush. I crave social media after a long day at work and a long day at school because I am filling up my brain with useless knowledge and entertainment. For example, right before bed I always take about an hour or so just scrolling on tik tok. It is currently the most widely used platform in the world. But, why? Maybe because it's the only social media app that can make you laugh, cry, scare you, make you feel good or bad about yourself, gross you out, and teach you more than even your own school could, all in one sitting. And I think understanding that social media is really not a great thing to be addicted to is one of my strengths. But the challenge for me here is trying to get away from it all. We created social media, and we have put too much power in the hands of social media platforms, marketers, and content creators. The future of this world might be completely wiped out by AI, digital content, and social media. I know people who have dropped out of a 4 year college with a good degree on the back of their belt, just to throw it all away and become a tik tok influencer. That scares me. Because some day, regular minimum wage jobs and careers might be useless. Who is going to be our future doctors if everyone wants to make big bucks just by recording a 20 second video. It's a lot easier than becoming a doctor, that's for sure.

By taking this class I really want to know more about the pros and cons of social media, how it may look in the future, and why we are all so glued to it.