After a sluggish start to 2019, it has been "Captain Marvel" to the rescue. Ticket sales are up over 3% from the same weekend in 2018, according to Comscore. As a whole, the domestic box office is still struggling to match last year‘s record with receipts pacing 19% behind 2018.
‘ "," an animated adventure set in an amusement park based on the imagination of a young girl, bowed in second place and had the best start among new releases. It arrived ahead of industry expectations with $16 million when it launched in 3,838 locations, though it will need to pick up steam to justify its healthy budget. Paramount spent nearly $100 million to produce the film, not including marketing and distribution costs. Since the PG-rated "" appeals to a younger crowd, the studio anticipates moviegoing will gain traction as students will be out of school for spring break.
As expected, families accounted for 62% of "Wonder Park‘s" opening weekend audience. "Wonder Park," featuring the voices of Jennifer Garner, Matthew Broderick, John Oliver, and Mila Kunis, was not well received among critics. Audiences were slightly more enthusiastic, giving it a B+ CinemaScore.
Landing at No. 3 is CBS and Lionsgate‘s "," a romantic drama about two teenagers who meet and fall in love while being treated for cystic fibrosis. Directed by "Jane the Virgin" actor Justin Baldoni, "" generated $13 million from 2,803 venues, a sizable start considering it carries a $7 million price tag. Starring " The Edge of Seventeen" and "Split" actress Haley Lu and Cole Sprouse, the film catered mostly to young females. Women represented 82% of opening weekend crowds, while 45% were under 18 years old.
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