BRIEF: HYPE NARRATIVE (IDEAS FOOD) PROPAGANDA
FUTURISTS
The idea of futurists were born in the first decade of the 20th century as a social movement to emphasise speed, technology, youth and violence. Marinetti was an Italian poet, editor, art theorist and founder of the futurist movement and crested a manifesto.
Although, in 1915 three political parties led by Benito Mussolini began a governmental system to enforce power, criticism and put an emphasis on aggression and racism for a violent change.
“War is to man what child rearing is to women”
They believed to change you have to clean the past. Mussolini created a branding around the shape of his head so that at any angle you looked at it, he was still present Not only this, but they created an axe that has rod’s tied to it to show symbolised strength and authority. This easily showed the public that a single rod was easily broken but a bunch was unbreakable - making the repetitiveness symbolise strength. Below are a few of the famous slogans that Mussolini came up with:
“believe. obey. fight”
“a book and a rifle make a perfect fascist”
“inactivity is death”
HITLER
However, in 1933 Hitler became in power. The Natzi Army began by closing down the Bauhaus (a German art school which started the development of design). This linked back to the face that Hitlers aspiration was to become a professional artist but his dreams were crushed when he failed the entrance exam at the Academy of fine art twice. Whilst he was said to be a failed art student some say that he created something even bigger with the use of visual language.
TOTAL WORK OF ART
Hitler used art and design to change a countries thoughts and willingness to do anything. He created “Main Kampf”. Hitler found that without a logo there was no strength, so he created one of the most powerful logo’s of all time - the swastika.
The swastika came from culture and was used by Hebrews, Buddhists, Native Americans and the British. It means balance and equality due to the fact that when you turn it around it never loses shape. Even though the meaning was so symbolic, Hitler turned it around and used it to portray power, recognition of the Natzi’s and pure evil.
The next step for Hitler was to create poster designs. He worked with Ludwig Hohlwein to create an idealised vision for Hitler’s “perfect world” of blonde hair and blue eyed people, even though the style of the illustrations showed just how crazy his ideas was. Degenerated art was a series of exhibitions and concerts that promoted getting rid of art that wasn't accepted, people would laugh and make jokes by writing them next to the artists work.
An important thing to think about was how Hitler gave people a sense of belonging by using visual tools to persuade others to think a certain way.
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