Spacey Kacey

Kacey, 22, Australian This is my review blog where I write about pretty much anything that I love. Movies, books, music. It's all there.

[greatspacekace]

Well aren’t you a lovely little piece of shit? You’ve been blocked and I really wouldn’t go using that word on Tumblr anymore, darling. You might get deleted.

[heystephen]

I love the rep era but I hope the ts7 era is a lot less money driven. like from the get go, for the first week rep was out, you had to buy it to listen to it, and then there were the expensive tickets and the merchandise boosts which felt downright manipulative, and the merchandise this era was so overpriced it’s not even funny, etc. taylor makes more than enough money to be able to not charge up in the 3 digits for a sweatshirt or force her fans to buy her album if they want to hear it when it initially drops. and before anyone yells “sHe’S a buSineSswoMAn” in my face, yes she’s a fantastic businesswoman but this.. isn’t proof of it. A good businesswoman would make her product far more accessible to her demographic. Sorry but instead of thinking “how can we capitalize off of things the most?” maybe Taylor and her team should start thinking “how can we keep things the most accessible to fans as possible?” lmao

[greatspacekace]

I’m sorry but I have to respecfully disagree with a lot of what is being said here. So I have a music business degree, which means I do know about this. So let’s break it down:

First the buy it to listen to it. Yes, that was actually a good thing. Most of the time the success of an album is determined by the number of sales in the first week. No one counts streaming (even though they really should). Also up until recently a lot of artists were not getting paid for streaming and if they were, it was the bare minimum. Sorry, but she is an artist. Do you work for free? No. Don’t expect her to either. I honestly don’t give a fuck about how much money she has or “how she can afford it”. If you don’t, don’t expect someone else to. And this isn’t just her. There are so many people involved in making an album-- it’s expensive. They need to make that back somehow.

Next: the tickets. Sorry, not set by her at all. That is set by the promoter who buys them from the stadium for their set cost and then sells them onto the consumer from there. They would see “Taylor Swift” and know that it is going to sell for that price. Also I saw a lot of people over there complaining about cheap tickets being like $150-200. The cheapest I’ve ever paid for her in Australia was $130. It really wasn’t that more expensive here. Besides you then have to break it down to who has to be paid. That $5.95 processing fee or whatever? That’s literally all the ticket sellers make from your tickets.

Merchandise: That is what most artists charge for it. Again, Australian so finding somewhere that ships here without needing to sell a kidney for shipping is rare. And she actually does that. Besides, the only jacket that was over $100 was a waterproof one that usually retails at that anyway. And it’s not like she’s selling shit quality stuff-- it’s all really good. For anyone throwing around the “her fans are 12-20″ argument. Yep. And that’s the demographic with the most disposable income. They don’t usually pay bills, they are the ones who have more money to burn and that is why advertisers market at them in particular.

So all in all they aren’t thinking “how can we capitalise”. They are thinking that they are running a business which is designed to make money (what a business is). This is actually proof that she IS a good businesswoman. She didn’t make an album that only had 100,000 copies and you’d have to be a billionaire to get it, it was just a little bit more (which most things are nowadays) expensive.

[greatspacekace]