Introducing: Community Labels
As you know, art and artists make Tumblr what it is. We want everyone on Tumblr to be able to fully express themselves while also having control over what they encounter on their dashboards. Thatโs why weโre introducing Community Labels, an extension to your โContent you seeโ settings. Our ultimate goal is to create a more open Tumblr, and this is our first step in that direction.ย
As a poster and reblogger, Community Labels are your way to help your followers avoid anything theyโd rather not come across on their dashboards.
As a follower, setting your content preferences is a way to adjust your feed to your own comfort levels.ย
When creating new posts (or editing old posts), youโll see controls allowing you to label your post as unsuitable for those filtering certain content types it contains.ย
When content is labeled, it will either be hidden, blurred, or displayed normally, based on each userโs preferences.
In your โContent you seeโ settings, you can now choose to show, blur, or hide content that depicts the following topics:
Drug and alcohol addiction: Contains discussions of substance abuse or addiction experience.
Violence: Contains violent or graphic content similar to what you might see in an age-restricted movie.
Sexual themes: Contains sexually suggestive subject matter, such as erotic writing or imagery.
Some examples of content that would require a community label:
Fanart of your favorite ship engaging with each other inโฆa very private momentย
Euphoria GIFs showing Rueโs substance abuseย
A movie trailer depicting graphic war scenesย
A graphic 50 Shades of Grey edit
This doesnโt change our content policies: spam, hate content, and porn bots are still not welcome in the community. Itโs also still important that we abide by app store rules, which means we need to make sure that mature content is only accessible to people who are old enough and have opted in to view that type of content. More information about Community Labels is available in the Help Center.
This is an opportunity to work towards a richer, more nuanced Tumblr experience while making sure everyone who enjoys using Tumblr can do so safely. That future we mentioned above? Weโre already moving towards it.
