Gym Insights

I am an independent fitness center owner with a small software company wholly focused on software for the gym industry. As a small business owner I have dealt with trials and tribulations of owning my own gym. I would like to share my insight as to the secrets, procedures, and programs that have made my gym a success and my life easier.

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Why buy used? Used commercial fitness equipment can be purchased for less than one-third the cost of new gym equipment, allowing gyms to pay off debt faster and reach profitability quicker.

Do you need gym equipment?

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#post_contentpersonal training services should be sold at the point of sale – when new health club members first tour your gym.

Can you increase your personal training sales?

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Do you have an annual plan?

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(via Texting Health Club Members Do’s & Don'ts)

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Are you offering digital fitness?

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What can you do with an active members?

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Can your gym be considered essential?

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Is there money in your computer?

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Have you tried the digital model?

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Does your gym software have hidden fees?

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Build Your Gym’s Niche With High-Quality Personal Trainers

There are two types of clubs growing in our economy: boutique centers, and low-cost, bare bones gyms. Many of those in the middle – think Gold’s Gym, 24-Hour Fitness, …

Do you have medical based trainers on your staff?

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Recovery Equipment – Is It Worth It?

Recovery fitness is the phrase of the day for health clubs, boutique gyms, and personal trainers. The equipment used by athletes today ranges from foam rollers to cryotherapy tanks and ev…

Does recovery make a difference for your gym?

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COVID – 19 Clean — What’s Next For Gyms?

By this time, most everyone knows the basics of keeping their gyms and health clubs COVID-19 clean. Since we’ve figured out the basics, now is good time to consider th…

How to do it best!

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Back in the Day Gyms Rocked!

Remember when fitness was an exploding rocket, taking off like a firebrand in everyone’s consciousness? The future seemed endless with new innovations blending technology and health, fun and funky&…

What can we do

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Healthcare & Health Clubs: How to Make the Relationship Work

Does it make sense for your gym to expand into medical fitness services? The answer is — it depends. On one hand, your health club benefits from a growing base of…

How’s your gym partnered with healthcare?

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Rebuilding Gym Customers’ Trust in the Pandemic Era

Health clubs are in a pickle right now. Not only are they struggling under a load of new regulations and expectations, but they must figure out how to lure clients back into the gym …

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Unite & Organize – Proving Gyms Are Essential

When I first hit the gym in the 1990s it was a Jamie Lee Curtis video fantasy: muscle-bound men clustered around weight benches, ladies in leggings and cotton t-back leotar…

Gyms are essential!!