金病娇

[haililie]

I seldom watch Thailand’s media. Maybe it’s because the Thailand’s culture is not that agreeable to me. But recently I watched a Thailand’s advertisement which moved me deeply. I feel if there are more media works like it in Thailand, I will watch.

It’s an insurance advertisement. It’s about a common people. He is about 20 to 30 years old, not rich and not outstanding. He is just a common people like us. But he did the thing we would like but not to do. Almost every day, he moves the flower besides the road to where it could be watered, he gives the chicken legs in his breakfast to the dog that begs for it; he helps the woman who has trouble pushing the Vendor vehicle up to the road edge and gives money to the girl who kneels to beg for education. And he never forgets to leave bananas to the elderly next door. What he did could not make him on TV, could not make him rich rather than poor. It may waste his time and money. But he keeps doing it happily. I suppose he did these things to make himself a better person and to make the world more beautiful. Finally, the dog follows him everywhere, the vendor treat him as he is her son. The girl stands in front of him with school uniform on. The elderly smiles at him. And the flower blooms. All these things make him happy. I think that’s why he persists.

The theme of the insurance is to do little good deed. Do good to others and you would be happy.

 http://my.tv.sohu.com/us/201845868/67613177.shtml

[haililie]

Different from most foreign countries, Tweeter and Facebook are not popular in China. It’s not because they ignore the marketing in China but the strict limitation in China. Though some people have figured out some ways to use Tweeter and Facebook in China, they are still a small group comparing with the people who use Weibo or QQ.

I’ve been using QQ for 11 years. I had a QQ when I was in grade five. Tencent QQ was born in the age when Internet began to develop in China, so it just seized the chance. Everyone who went on Internet in that age almost all has a QQ account. Weibo, Weichat and such kind of social media are becoming popular in recent years; however people in our age are growing with Tencent QQ, though QQ was not as convenient as the new-born social media, people like me just get used to QQ and don’t willing to change it. Almost all of our classmates in primary School, middle school high school and even College could get connected by QQ. So it may be the reason why we could not get rid of QQ.

So I feel the strongest support of Tencent is the accumulated users and relational network in the decades. If others social media such as Weibo and Weichat want to have competitive powers in the competition with Tencent, they should have the ability to transfer the users and relational network in Tencent. It may be a long way but if they could get this, they win.

[freen13]

I have written 5 blogs about companies use social media to expand the publicity and increase sales, and they achieve their aims successfully. However, there are also some companies think little of the power of social media, it doesn’t mean that they do not use social media. Anyway, social media...

[haililie]

nononono I think JB is a very cool guy

[haililie]

http://my.tv.sohu.com/us/49163141/15752793.shtml

Today I want to share an AD which moved me.

It's SONY's camera advertisement. There are no words and dialogues in this ad. It’s like a short movie. The tone of this ad is blue and clean. It’s a typical Japanese radio work. With the sad and slow background song sang by a woman, an old man was standing by the sea with a photo in his hand. It’s a picture of the sea which reminds him of the past beautiful time. The young beautiful face of his love was showing in his brain. They once played on the beach watched the sea and enjoy the sea wind together. They ran and felt the feeling of love. From then to now, he has taken a lot of pictures which become the best memory now. From their falling in love with each other to their baby’s born and the sickness and death of his love, all these things were recorded by the camera. Now he was alone now, siting at the table, looking at the album page by page. All these things have passed away, the people he loved, the youth and the beautiful time they spent by the sea together. I am alone now, but the memories we had I will keep them until the day I die.I am not lonely.

The advantage of this ad is that it does’t look like an ad. It’s like a short movie which makes us learn to cherish the young beautiful time. In my view, a good ad is not telling people what you are selling but expressing what your prduct could bring to people.

  http://my.tv.sohu.com/us/49163141/15752793.shtml

[haililie]

Super Sarah's Talk Show

http://my.tv.sohu.com/us/113945343/67422141.shtml

[haililie]

I love Weibo very much. I think it has a clever marketing team. It always caters to the need of the audience.

For example, through investigating，it changed its homepage months ago to make its more convenient for users to use. The changes include that some functions such as the favorite context was put on the left of the page which more fit the use habit of the users. And the hot topic was put on the position which is easier to notice.

To have a good marketing is to know how to seize the heart of the audience. Besides the publishers the users follow, Weibo also recommend the hot tweets to the users. The recommendations are not at will, they are selected attentively. According to the publishers the users have followed, Weibo learn about the interests of the users, and screen the content that the users are easier to like and follow. Making the users have a constant interest in Weibo is a brilliant way to seize the audience tightly and make sure not to lose the audience.

In the other hand, Weibo uses the power of the business, helping them to popularize their products and absorb the capital of the companies to strengthen the root of it.

Weibo also holds events actively to seize the eyes of the audience.

I am the loyal user of Weibo. I get interested in the interesting tweets I followed and I admit the changes Weibo has made which make Weibo easier for me to use. All the successful marketing Weibo made would lead Weibo to a way where would have a long-term development.

[haililie]

Dana and I seldom go to travel. The most important reason is that we are lazy. It’s bothering to think about the complex travel things such booking the tickets, the accommodation and dealing with several unexpected affairs during the traveling.

However, things are changed. Dana’s sister is in the university in Wuhan. She always posts the pictures of her school in Weichat. In the pictures, Wuhan is very beautiful in April. Sakura has been in full bloom. The all tree pink are scattering in the air. There are also other famous scenic spots. All these things make us want to get rid of the dormitory to have an active trip.

The short revolutionay trip starts.

We use the search engine Baidu to gather information about Wuhan in April in order that we could get there in the proper time and wear the proper clothes. And we learn about the experience that the people who have visited there posted on the traveling community. We also chat with friends who have been there before on Weichat or QQ to know where deserve to have a visit.

During the preparation, something unhappy happened. I lost my ID card which means that we could not book a train ticket and our trip had to be cancelled. Later, I found that I left it in my home. So I contact my father in Weichat to ask him for help. Finally I got my ID card back and booked the ticket and we could enjoy our travel now.

We will start our trip on Saturday. We both don’t know what’s going to happen in the future. However, not having a try, we would never know the possibilities and how far we could achieve. 

[haililie]

I have a cat. Her name is Misaki, which means the beautiful blossom. Misaki is a beantiful pure white cat. Cat is my favorite animal. I am addicted to the charm and independence of cats and I had a keen desire to have one my own. Finnally, Misaki came into my life. I got Misaki by Weichat.I chatted with her original owner on Weichat, and took Misaki home. As a person who never rasie a cat, I was anxious at the first place. Since the convenient Internet, I found several Internet cat-raising communities. And through them, I began to know about the knowledge about raising cats such as which kind of cat food I could choose, how to deal with the feces. I even learn about the cats’ toilet and the snacks cats prefer .I also use the search engine Baidu to serch for the information I need. Two months ago, there are some stain-like things appearing on Misaki’s ear. I had no idea what they are and worried about Misaki’s health. My hometown is far away from the veterinary hospital, so I took pictures of Misaki’s ear and put the pictures in the Internet. The people who know about it responded to me that it’s a kind of skin diseases named ringworm and thaught me how to use medicine to control the spread of it. Thanks to social media, I could have my own cat and keep her safe and healthy. Now, Misaki is going to have a baby. I still have no related knowledge about that. I think I should learn more about the knowledge at advance so that I would not be that hurried and confused when Misaki gives birth to her babys.

[haililie]

Weibo and Loss communication of Malaysia Airlines

Weibo,, Micro Blog, is the Chinese version of Twitter . Differing from the traditional blog, Weibo could publish the current state of the users less than 140 words which could be easier to read and publish. And since it could be used on the mobile devices, such as cell phones and iPad, users could know the current affairs at any place and any time. Many companies also use Weibo to marketing and build their influence. However, there are also many disadvantages in the development of Weibo. Because of Weibo’s high speed of the spread of Information, many wrong or harmful information spread through the Internet before its being dispelled. Though Weibo has build the examination and supervision system, owing to the time difference between people read the false information and the false information being dispelled, the false information no doubt has done great harm to people and the society. False information in Weibo damages the reputation of people, companies or even a country, makes the public lose faith in the society. Recently, the loss of communication of Malaysia Airlines worries all of us. Though the false information in Weibo makes us don’t know who to believe. A Boeing 777-200 model of Malaysia Airlines lost communication. There are 227 passengers in the plane, including 153 Chinese nationals and 12 crews. It lost communication with headquarter and send no distress call. The family members of the passengers are anxiety and sad waiting for the information of their families. But the false information keeps on bothering them. The administrators of Weibo have deal led with 400 pieces of false information. I think it’s very bad to spread such rumors. It ignored the feel of the people who worry about the passengers and harms the social faith system. Of course, many users of Weibo pay close attention to this incident in a correct way.They post to make wish to the missing plane and the passengers, and hope they could come back home as early as possible.

[haililie]

[haililie]

[haililie]

[haililie]

PIXIV：a popular Japanese virtual community

PIXIV is a Japanese virtual community in which the art and animation lovers get together and share their ideas and art works. People could post their works, view others’ works and communicate with each other in PIXIV. They make comments and vote for the works they like. And the popular works would rank in certain time and be posted in the home page in order that more people could see them, enjoy them and learn from them.

Now, PIXIV is very popular among the people who love Japanese animation and art, and it provides a platform where people could find the people who have the same interest with them. As an artist community, PIXIV is excellent, because it support high resolution. So the artists could post clear pictures on PIXIV and the viewers could also have a brilliant visual enjoyment.

As to me, the success of PIXIV is the originality. The artists draw their original works and post them to receive criticism and praise, then improve themselves and become more confident. PIXIV is also a place people could learn. That the brilliant artists post drawing courses to share their drawing experience and skills with other person ensures the activeness and improvement of this community. PIXIV is also very convenient. People could add tags to each works to classify so it’s easy for the viewers to search and view the art works they like. PIXIV also has some limitations which protect the right of the painters. For example, it is forbidden for people to post others’ works. Using others’ works in other places, the people who use them should give clear indication of the painter’s ID. The protection towards the users wins popularity and trust for PIXIV.

I feel that a good internet community should have its own characteristic to attract the attention of users. And wanting to be popular with people and having a long-term attraction, the operator should walk on the shoes of the users, think for them and protect their right at utmost.

http://www.pixiv.net/mypage.php