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Everybody use social media to expand the market, but you almost see no advertisements on Douban's pages. Douban is a BBS which is welcomed by young people. People share their books, movies, musics and different interests in the website, there are many groups of different areas. According to a search of Zhihu daily, users of Douban are more specific and picky than the other websites' users. Creators of Douban insist on no conspicuous advertisements on their pages. That is a very important reason that Douban are so popular among young people.

How could they earn money as they avoid to put big advertisements on their pages? They only put ad on the bottom of the page, they will make the ads' color lighter and with no flashes or big characters. Douban has developed into the biggest sharing website in China. For example, every book has a page which contains the links so that people could find the book easily. If the users give a book or a movie high marks, people would open links of the online book shop. Douban could get money from the online shops. 

As social media become more and more important, it is a question that Douban will insist on their concepts. I am a very loyal user of Douban, I think it is very special and cool. There are many competitors, every company have to struggle to attract customers. Douban is famous as free and not utilitarain. I hope this will never be changed. 

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          In recent years, many Chinese choose overseas purchasing agents as their way to get foreign brands. The popular foreign brands are more expensive if you bought them from the counters in China, so many people change to the overseas purchasing agents. The pattern are always like this,  the Chinese sellers who lived in foreign cities buy products and send them to China. In China, there are their family or friends send the products to the buyers. Except the sellers in the shopping websites, they had online stores, many overseas students use social media like weibo and wechat do their business. 

          At the beginning the sellers will post some announcements on their weibo or WeChat. The announcements include that the brands, price and time. The buyers also can tell the sellers want they want and send sellers deposit. 

          It is a very good way for students like me to buy foreign brands. The sellers are my schoolmates, I know them very well because sometimes they just live in my next room. I always buy makeup and skin care products from them.  The only one thing makes me feel bad is that I have to wait at least for two weeks to get my products, but  I saved more money and bought nice products. The fake products problem is very common in China. Many foreign brands in the online store in China are fake products, but I cannot buy them because there are no counters in Xinzheng and they are too expensive in China. There are many students like me in China, so the overseas students purchasing agents are more and more popular in China.

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 I have written 5 blogs about companies use social media to expand the publicity and increase sales, and they achieve their aims successfully. However, there are also some companies think little of the power of social media, it doesn't mean that they do not use social media. Anyway, social media is a very common marketing method in the whole world.

          In my seventh social media blog, I want to make a conclusion of what I discovered in the past 8 weeks.

          There is a very interesting fact, that is most small or newly-rise  companies use social media smarter, more planed and more successfully than the big companies and famous brand. Actually, some new popular brands are developed mainly with using social media. Even some big companies tried to use social media but the results are not very good. Through their social media plans, I could not see their empressement and  sometimes it is even a little stupid. I am sorry to these companies but I really think many small and new companies care more about customers than the giants. 

          The second point is a commonplace but I still want to talk about it. Use social media means learn about young people, because young people are the main groups of social media. Companies should learn what young people like and dislike. They want young people pay attention to their advertisements or something, they catch their eyeballs. Companies must keep an eye on the newest popular trends, no matter positive or negative. A very impressed example come up to my mind as I write these sentences, it is not a very suitable one but it really shows how important to care about young people's taste.

          A new Korea music boy group is going to develop in China, as a Kpop fan, I know a little about them and I think they have a lot of potential. There is a Chinese member and everyone is handsome, they dance well and their performances are very attractive. At least, the girls in middle schools and hing schools will crazy about them. BUT, one day I was watching a visible radio and this group were the guests that day. I just watched them playing games and thought about how young they were, I heard one boy with nice suit said " I am the leader, I am JB!!!!"  J!!!B!!! I swear I laughed for more than 3 minutes. JB is not good word in the Chinese young groups and social media groups but everybody knows it. I send the link to my friends, everyone retweet it and some of them had screenshots. I cannot say that the group will not popular in China because of JB, but I dare say that nobody would think a guy called JB is a cool man.

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http://my.tv.sohu.com/us/113945343/67422141.shtml

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       There are about 500 million users  of Sina weibo, Sina weibo is the most popular social media in China. More and more people would like to shopping online and Alipay is the most popular payment platform in China.Recently, the two companies make an agreement for people to pay things on weibo easily. 

      I think every company had know that social media like weibo is a very very important market. And Sina also knows their self-worth, so Sina try to cooperate with some companies to expand the brand influence. They keep on investigating, trying and practicing. Sina become more and more influential as a social media. To cooperate with Alipay is a wise.

     People buy clothes, food, daily necessities. online shopping is easy and cheap. Young people is the main force of online shopping and they are also the most active users of Sina weibo. The traditional payment methods has many steps and people have to enter several passwords to pay for their things. If you had some difficulties when you are in the process of payment, for instance, you forget one of your password or one of the programs in your computer is broken. You have to do it again or you cannot pay online. It is also not safe enough when you open several websites. Young people don't like complicated, they love convenient and fast. 

     Buy things on through weibo and complete payment on weibo, that is what young people want. That is why I said it was wise. Weibo's competitor WeiXin also market their payment. I think that is why Sina never stop changing and developing, they have to beat their rivals.

     http://www.chinadaily.com.cn/m/beijing/zhongguancun/2014-01/10/content_17232821.htm

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Social media has been a big market for a long time and there are lots of social medias to choose from. Almost everybody in the world use Facebook and tweeter, but it is not true for Chinese. Many foreign companies cannot entry into Chinese market. We Chinese couldn’t tweet and fortunately we have QQ, weibo( a kind of microsoft blog) and WeChat. They are all made by Chinese and made in China. I am a 21 years old college student, just like my peers, I began to use QQ when I was in middle school. We mainly use QQ to chat at that time, and published status through QQ Zone. It was cool to have a QQ and everyone tried to get a QQ number. Even many students didn’t have their own computers at home, they went to internet bar to get ones. When I was in college, we still used QQ but we prefer to use WeChat to connect with friends. And during the ten years of my teenager time, I didn’t feel about any big changes of my social media experiences. I just chatted and go through my friends’ homepages sometimes. The turning point of my feelings was in 2012, I bought a bottle of honey from a WeChat friend whose family was in the southwest of China. Her grandpa was a bee keeper, and she often uploaded pictures of her grandpa and his bees to friend circle. Honey is very healthy and it is good for girls, many Chinese girls like to drink water with honey. I am so sorry but it is difficult for us to buy real and pure honey in China, people sell fake honey and we don’t know how to recognize. She sent messages to her friends to ask if we could like to buy honey from her. As we saw a lot of pictures of her grandpa and we share our lives together. We think we are friends and we trust her. She first sent a small amount honey to some her friends all over China, and when we got the honey and we are satisfied, we paid in full. She began her honey business in WeChat from then on. That is how people sell products through WeChat and weibo. In the last days many people sell things on social media. It is so popular and people are satisfied with that. However, some people are become tired of the businessman on weibo and WeChat. Too many people sell things so it’s difficult for customers to choose one, and too many advertisements is boring. I think it is time for weibo businessman to change their strategies. http://www.chinadaily.com.cn/business/2014-02/25/content_17303754.htm http://europe.chinadaily.com.cn/epaper/2014-03/21/content_17366258.htm

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      For many Chinese young people , go to the cinema has been their habits. They also go to cinemas with their family not only with their friends. Anything become popular in China, especially among the young people, it will become a huge market. Wanda is a smart one.

      Wanda began to invest new cinemas from 2006, it is a group which have got success in estates, luxury hotels and chain department stores.  Now it is the biggest and the best movie chain in China. A Wanda cinema is usually located in a floor of a Wanda department store. Bundled with shopping and entertainment is not a new model. There are some cinemas in China, but cinemas in China are a little disorganised.Wanda changed the bad conditions.

      Last year, Wanda and Coca-cola got an agreement about bring people more excitement in the time of watching movies. They know young people so they choose weibo as their publicity platform. Two sides show their announcement in their weibo, they also have played a meal consumption, discounts and other promotional activities to attract a lot of consumers. For instance, people go to Wanda cinema and then they could got a free Coco-cola if they retweet the official weibo. 

      Coca-cola is more accustomed than popular to Chinese young people. So people went to the best cinemas and enjoy their most familiar drinks,  maybe it's not very exciting but it is most people's choices. 

      I do not think they use weibo successfully. People have enough money to buy a cola and the official weibo is too boring and nobody will retweet it. It's not cool and really old to retweet a weibo like this.On the country, their TV commercial is colorful and continuously. I was really impressed by some Coca-cola advertisemnets. It seems that  Wanda and Coca-cola didn't make weibo as their main land, they use the traditional media like TV advertisements and billboards more than social media. 

      I do not know the two big companies are right or wrong. Actually, I never  watch TV at school and I almost never watch TV at home except a little while with the family after dinner. I have my PC and phones, I could get everything through my weibo, ins and the other social medias. And so are my friends. 

http://usa.chinadaily.com.cn/business/2013-10/22/content_17051661.htm

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Social Media is the new market

Xiaomi is a popular smart phone brand in China. It is cheap and the configuration is very good. The founder, Lei jun said they will sell 40 million phones in 2014. During the first half of 2013, Xiaomi said it sold 7.03 million mobile phones. It is really a success in China and in other markets.

The success should be owe to the social media. Before the phones are put on the market, xiaomi made many advertisements on weibo and qq to promote products. They also make advertisements on the other websites, but Weibo and qq are the most popular social media among Chinese young people. Internet is not the only way to get xiaomi, however, they are more cheaper than in the retail stores. People stampede for their products to get the popular phones. Because of the price and powerful propaganda offensive, millions of people try to buy a xiaomi but it is difficult to get one. People know that they may have no chances to get xiaomi, but they still want to have a try.

Lei jun, the CEO of xiaomi always talk with people on weibo. People get familiar with the secretary founder and they like xiaomi more and more.

Xiaomi sell a small number of phones through the internet, so there are a lot of people who want to buy don’t get ones. They would like to buy the same phones with more money. People think get a xiaomi online is very lucky and it is okay, they want to get the popular phone. That’s the reason why the phones are still hot-selling in the retail stores.

Xiaomi is not as good as Iphone or Sumsang, some people will not buy xiaomi because they don’t think it is a good production. And that is true. Even though, xiaomi are popular and still hot among young people.  I didn’t find any big mistakes of xiaomi, they are smart and they know their customers. They know what young people care about and the way how they live through social media. And that is the power of social media.

http://www.chinadaily.com.cn/m/beijing/zhongguancun/2014-01/16/content_17244931.htm

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          Yaoyao Taxi is a very popular App for people to get a taxi quickly and easily as it is more and more difficult to take a taxi in cities. People send their locations and destinations through the App and the taxi drivers got the messages. If the drivers thought it was good trade, they will send message and drive to the customer to pick up them. These taxi Apps are first familiar   with people through the weibo and weixin. The founders use social-networking to show their advantages to the users. Young people keep refresh and forward the weibos so that everybody begin to use the taxi App.

          The number of the taxi App users are increasing over millions because it is useful and people in the big cities suffer a lot so they need it, but the new marketing mode like weibo makes everybody knows it when the App was first born. It offer people a new and practical way to get a taxi.  People who do not use the Apps always have some friends who are the users, they also know how cool it is through their friends' words and pictures.So the founders got a lot of money at the beginning. 

        On the other hand, there are some complains about the users in the internet because the users cannot chose their customers freely, it is a little complicated. After the beginning of making money crazily, the founder get the edict of put the program into good order. Just like the reason they get so many users and so much money, everybody could get  bad information many times, people know the disadvantages even these don't happen to them. However, they think they may also get these troubles, so they also want the founders to improve it. They choose to tweet the information and soon everybody know the bad news.  That is what we called double-edged sword.

Link: http://www.chinadaily.com.cn/business/tech/2014-03/05/content_17324249.htm