Top 10 luxury brands in China based on “digital IQ”
L2, a business intelligence firm that benchmarks the digital performance of brands, is reporting that 92% of the world’s luxury brands now have a presence on WeChat. For luxury brands, their digital presence is increasingly important given the volume of sales online and via social platforms and the emergence of key buying days like Single’s Day. Getting their omnichannel strategies right can be challenging, but is ultimately key to winning in the Middle Kingdom.
L2 provides a ranking of the top 10 luxury brands in China based on “digital IQ”:
1. Chow Tai Fook 2. Burberry 3. Coach 4. Cartier 5. Chow Sang Sang 6. Tommy Hilfiger 7. Gucci 8. Valentino 9. Calvin Klein 10. Louis Vuitton
Source: L2










