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Brazil’s latest addition to the Hard Rock family and our # 200 system-wide venue opens its doors in Curitiba, the capital and largest city of the Brazilian state of Paraná and the eighth most populous in Brazil!

Hard Rock Cafe Curitiba is situated in the trendy ” Batel “ neighborhood, the city’s epicenter for nightlife, fine dining, drinking and shopping. This 29,500 sq ft entertainment center boasts 3 floors, 2 inside/outside bars, 2 huge terraces and a private function room with a seating capacity for 360 guests - and that is only for regular operation! The experience is amped up with a huge LED screen on stage, private booths, a panoramic elevator, special VIP areas and its unique crystal chandelier guitar.

The 3rd floor features its own independent state-of-the-art live venue with exclusive bars for private parties, concerts and corporate events, making an ideal space with a capacity for an additional 600 guests.

Memo highlights include a suit tailor-made for John Lennon during his Beatle-mania days, a black jacket worn by Michael Jackson in the 80’s, a drum-piece played by The Who’s Keith Moon, a letter handwritten by Keith Richards in the early 60’s, a guitar signed by Lenny Kravitz, an impressive outfit worn by Rihanna as well as a stage-outfit worn by Britney Spears.

In 2010, Curitiba was awarded the Global Sustainable City Award, given to cities and municipalities that excel in sustainable urban development. In keeping with this green legacy, this ultra-modern 3 story building is LEED certified and a green sustainable building in its own right, with a beautiful live plant wall covering half the building.

Welcome Hard Rock Cafe Curitiba #thisishardrock #yourock #brazil #curitiba #new #cafe

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HARD ROCK CAFE MALTA ANNOUNCES LINEUP FOR FIRST WORLD BURGER TOUR

Local Legendary™ Burgers from Around the World to Hit Hard Rock Cafe Malta’s Menu

For the first time ever, Hard Rock Cafe Malta gives guests a backstage pass to sample Local Legendary™ Burger offerings, showcasing the flavor and ingredients at Hard Rock locations across the globe as part of its new World Burger Tour menu. These unique burger “acts” from five continents will take center stage at Hard Rock Cafe Malta beginning on Wednesday, May 13 through Tuesday, June 30, 2015.

Hard Rock gives chefs at their cafes the freedom to create a unique Legendary Burger that captures the local flavors of their city and is only available at that cafe location…until now! More than 150 local burgers were evaluated by Hard Rock’s culinary team, with fan favorites selected to star on a limited-time World Burger Tour menu. These four burgers will be featured at Hard Rock Cafe Malta in addition to its unique Local Legendary, The Maltese. From the Lancashire Hot Pot Burger in Manchester, to the Andean Burger in Santa Cruz, Hard Rock’s Local Legendary Burgers are packing their bags (or buns) and heading out to Hard Rock Cafes with a special stop at Hard Rock Cafe Malta!

“Hard Rock’s Local Legendary Burgers have been fan favorites for more than 40 years,” said Antonio Bautista, Senior Vice President of Franchise Cafes for Hard Rock International. “The World Burger Tour is a celebration of these burgers and the unique, culinary talent that Hard Rock embraces around the world.”

Sizzling headliners that will be featured at Hard Rock Cafe Malta at their locations in Bay Street Complex and at the Valletta Waterfront as part of Hard Rock Cafe’s World Burger Tour menu include:

· Jalapeno Cream Cheese Burger – double battered fried jalapeno slices and jalapeno cream cheese bring the heat from San Antonio, US, along with crisp lettuce, vine-ripened tomato and red onion, served with Sriracha mayo and seasoned friend.

· Date Burger – this United Arab Emirates Legendary features a beef patty topped with rich date chutney, diced fresh dates and a dollop of cream cheese

· Lancashire Hot Pot Burger – this English Legendary (to be precise Manchester) features a juicy lamb burger broiled until tender and topped with caramelized onions, crispy carrot frazzles and mint mayonnaise

· The Andean Burger – this Bolivian Legendary features a beef patty topped with tender avocado slices, a fried egg, melted Cheddar cheese and garlic mayonnaise

“Local chefs at Hard Rock Cafes take great pride in conceptualizing and creating a Local Legendary Burger that perfectly captures the culinary essence of their home city,” said Russell Booth, Executive Chef for Hard Rock International. “I speak for each of them when I say we’re excited to take our Legends on the road this summer!”

Just like the artists whose memorabilia lines the walls at Hard Rock locations worldwide, the burgers that Hard Rock Cafe serves are nothing short of “Legendary.” All Legendary Burgers feature the highest quality meats, fresh ingredients, savory sauces and rich, melted cheeses.

As part of the World Burger Tour menu, Hard Rock Cafe Malta has partnered with world-famous beer Carlsberg

Guests can stop by Hard Rock Cafe Malta to try out the latest items or visit www.hardrock.com/malta for more information.

CRANK IT UP FOR NEPAL - ALL IS ONE

A MINI-FESTIVAL at Hard Rock Cafe Malta (Baystreet) with 6 Bands performing LIVE to raise funds for Nepal Relief in collaboration with Malta Red Cross

A world wide relief effort is ongoing to aid the people of Nepal after the devastating earthquake of the 25th April and again yesterday!

Hard Rock Cafe Malta together with local musicians will be doing their part and we need your help!

Join us for a night of live music and solidarity. Bands playing on the night: Eversity, Noogie's Crew, Purple Haze & friends, The Cosmic Sect, The Creepers, Twenty-Six Other-Worlds

Doors open at 22.00 hrs - Band Starts at 22:30 hrs Entrance; 8 Euro [100% Donation]

#allisone thisishardrock #nepal redcross

Been there, done that, bought the T-shirt!

Colin Fitz meets Winter Moods front-man IVAN GRECH to sift through and hear all about his immaculate collection of Hard Rock T-shirts.

Ivan Grech can be said to have indeed been ‘there’ and done ‘that’, if one is referring to releasing hit music and performing to large, adoring crowds, as is the dream of most rock musicians. And when it comes to buying T-shirts – well, he’s done that too: Hard Rock Cafe T-shirts that is.

Indeed, the charismatic, golden-voiced front-man of one of Malta’s most popular bands is the proud owner of over 150 original, branded T-shirts as well as 15 Hard Rock jackets and shirts.

“I’m very proud of this one – it’s very rare,” he announces as he displays a monochrome T-shirt featuring a drawing of guitar seen from the neck down, a garment he purchased from the London café.

A set of special edition signature series tops designed by bands and artists such as U2, Green Day, The Who and Bruce Springsteen are also close to his heart, but, he says, his absolute favorites are the ones sporting the classic logo – especially when it’s raised or embossed.

“I also love the very rare Fender guitar T-shirt I bought from Rome, the Toronto camouflage design, the T-shirt designed by The Edge of U2 to raise funds for New Orleans musicians after Hurricane Katrina, and the Cologne Café’ T-shirt that has special memories as I bought it when we were there to play the Ringfest in front of 70,000 people,” he enthuses in that somewhat laid back but nonetheless earnest and soulful style he is known for.

The Hard Rock brand has inspired many collectors around the world – there are fans of the pins and badges, soft toys and glassware as well as clothing. Tourists often make it a point to buy a city’s branded Hard Rock t-shirt. A Maltese in Italy will buy a Rome Hard Rock Café top, while Italians in Malta are famous among local staff for their shopping sprees at our Hard Rock establishments at Bay Street, Valletta Waterfront and the airport.

The T-shirt phenomenon started shortly after the first Hard Rock Café opened its doors in London in 1971, when a local football club requested a sponsorship for their kits. The Café obliged by providing a run of branded t-shirts for the players and their most fervent fans – but they had some left over, so the Café’s owners offered them for sale to patrons.

This initiative proved so popular that more had to be printed and eventually, having no space for a retail store inside the premises, they bought out a newspaper kiosk on the pavement outside and turned it into a clothing sales point. The rest is history.

Ivan’s collecting trail started way back in 1994 when he used to travel a lot working as a tour leader. “Every city I have visited with a Hard Rock Café or Bar, I have headed there for a drink and to buy a T-shirt or two since then,” he explains.

The singer’s been most impressed with the Café in Orlando, Florida – it is shaped like a Coliseum with a huge, adjacent performance arena. But he’s also been to the ones in: (deep breath) Dubai, Budapest, Paris, Athens, Barcelona, Lisbon, Ottawa, Niagara Falls, Beijing, Berlin, Madrid, Munich, Copenhagen, Stockholm, Dublin, Moscow, Toronto, New York, Edinburgh, Cancun, Manchester and Miami.

“As for the countries I haven’t visited, friends get me T-shirts when they visit Hard Rock Cafés where I haven’t been, such as in Jamaica,” he smiles.

But why the obsession, I ask?

“I simply love the brand and the outlets under its umbrella,” he replies. “I’ve been into music since I was very young and Hard Rock Cafés feel like second homes to me.

“There’s even more of a connection since it opened in Malta in 2001. Winter Moods was the band that played at the opening and the president of Hard Rock who was at the gig enjoyed it so much that he invited us to the 30th anniversary celebrations in London that year. We were there mingling with musicians like Matchbox 20, Mick Jagger, and Boy George,” he recalls, fondly.

“We’ve also played at the Hard Rock Café in Rome on the same weekend we played at a festival in Cassino, Italy in 2006.”

Of course, he reminds me, Hard Rock has repaid the compliments by adding some the band’s memorabilia to their walls.

“One of my shirts, worn at our Valletta Waterfront concert where 10,000 people paid to get in; and one of our guitars used in the ‘Marigold’ video are displayed. The outlets have also added three of our music videos to their screen rotation,” he adds, a sense of pride in his tone.

Then there’s the food. “I never tire of eating here. In fact I visit at least twice a month. I love the Chicken Caesar Salad and Fajitas as well as that amazing dessert, the Apple Cobbler.”

To conclude, I esquire whether he ever gets teased about his dedication, but he asserts that his band mates and wife Deborah, who is also his manager, actually spur him on.

However, Deborah sometimes gets cross with him when he goes against her advice and buys a T-shirt that she is sure he already owns… then they come back to Malta and he finds that she was correct all along.

A he packs away the beautifully ironed examples (another of his talents, apparently) he makes an appeal to readers visiting Tokyo, Las Vegas, Mexico City, Sydney and any South American cities to keep him in mind if they make it to the Hard Rock Cafés there. He’s joking of course… but that doesn't mean you shouldn't lend him a helping hand with his amazing collection.

Feel free to send in your requests or even proposals for designs to

[email protected]

#thisishardrock showusyourclassic malta

#Malta Burgers;

PEPSI presnts Hard Rock Afterdark

PEPSI PRESENTS HARDROCK AFTERDARK

The Alternative Concerts ft: No Snow / No Alps!

St. Julian`s, July 1st, 2013 - Hard Rock Afterdark 12th appointment has just been announced. On Saturday 13th July, No Snow / No Alps will take over the Hard Rock Café stage for their explosive gig.

Now based in Copenhagen, No Snow / No Alps will be returning to the motherland to play just a number of gigs and while making their debut on the Hard Rock Café Malta stage will be presenting their new line up! Harriet Cohen will too debut at Hard Rock Café Malta and will prepare the crowds for a live set with her tunes.

HardRock Afterdark is presented by PEPSI and held monthly at Hard Rock Café Malta in Baystreet Complex St Julian`s. Entrance is absolutely FREE and live gig will start at 11:00 PM. So you may have enough time to grab something to eat, get complimentary parking and enjoy some good local talent, live and load.

In the last year Hard Rock Afterdark saw some great bands on stage such as Cable 35, The Creepers, FIRE and lately Beangrowers. You may watch the Hard Rock Afterdark franchise gigs on Hard Rock Café Malta Playlist on the Hard Rock Official YouTube Channel.

HardRock Afterdark is presented by PEPSI and supported by Vladivar Vodka and Carlsberg.

https://www.facebook.com/events/138094883038064/

HARD ROCK LAUNCHES U2 SIGNATURE SERIES: EDITION 30

Limited-Edition T-Shirt to Benefit Amnesty International

The world’s top artists and bands have collaborated with Hard Rock International for more than two decades as part of the brand’s acclaimed Signature Series program, helping to raise millions for a variety of worthy endeavors globally. Hard Rock is proud to launch its U2 Signature Series: Edition 30 T-shirt in support of human rights around the globe. Through a partnership between EDUN LIVE and Hard Rock, the limited-edition shirt will be available in stores and online, with15% of the retail price benefitting Amnesty International in support of the organization’s human rights campaigning efforts worldwide.

"I hope this T-shirt generates loads of cash for Amnesty International and their tireless work towards the release of prisoners of conscience all around the world,” said The Edge of U2. “Plus there's a guitar on it - so it’s a win-win as far as I'm concerned."

Hard Rock’s U2 Signature Series: Edition 30 T-shirt ($26) features an image of an electric guitar with angel wings,emblazoned with the words “JUSTICE,” “HUMANITY” and “EQUALITY.” A barbed wire is seen wrapped around the neck of the guitar. The back of the T-shirt bears the signatures of each member of U2, including singer Bono, guitarist The Edge, bassist Adam Clayton and drummer Larry Mullen, Jr.

Tee is available from Hard Rock Cafe Malta in Baystreet Tourist Complex and at the Hard Rock Bar Malta at the Valletta Waterfront and Malta International Airport.

HARD ROCK CAFÉ MALTA Celebrates EARTH HOUR+

Join the global effort to Save the Planet

Hard Rock Café Malta will be joining the global efforts to Save the Planet by turning off their lights and screens for two hours.

In collaboration with Nature Trust Malta and AIESEC, Hard Rock Café Malta from their locations at Baystreet in St. Julian`s and at the Valletta Waterfront are promising a memorable event that will make all patrons to act now and join in the challenge and save our planet.

“Save the Planet was from inception one of Hard Rock`s mottos. We think that we must do something about our environment and we believe that everyone should support this initiative and joining in at the Hard Rock of their preference. We are preparing a very special candle-lit dinner with special live performances from Fire Dragon at the Hard Rock Bar Malta, Valletta Waterfront and David Ellul and Pinu with an extraordinary set. Definitely, a night not to be missed!” said Adolf Vella, Sales & Marketing Manager for Hard Rock Cafe Malta

Nature Trust (Malta)

Nature Trust Malta Executive President Vincent Attard welcomed this joint venture with Hard Rock Café and AIESEC and said that Hard Rock Café is a perfect example of CSR where a company and its employees have decided to give their fair share to helping the planet and raise awareness on environmental issues – in this case Climate Change. NTM urges the general public to participate at Hard Rock outlets either at BayStreet or Water Front. NTM is also pleased to announce that part of the proceeds from a certain menu at the above locations will go towards the Wildlife Rehabilitation Centre – the first in Malta which will focus on saving and rehabilitating injured wildlife such as turtles and hedgehogs. Mr Attard concluded by urging the public and other organizations to give their share even if small as this will show all that we are determined to combat Climate change.

AIESEC

AIESEC is the world’s largest student-run organization. One of its core values is Acting Sustainably and to this end, AIESEC in Malta is currently implementing an environmental project. This project, known as C Cubed is open to foreign AIESECers. C cubed is currently being held on a voluntary basis in collaboration with Nature Trust and Hard Rock. These members will also help in the setting up of the Earth Hour Event. We hope that through their participation in this event and project, these foreign AIESECers would promote their positive experience back home and internationally. Through this project AIESEC in Malta aims to encourage more AIESECers to come work in Malta for more projects. The proceeds raised from this event will go towards raising awareness on C Cubed and the importance of environmental protection and conservation. AIESEC in Malta believes that a global-minded youth force can raise environmental awareness thus making a positive impact on society through their contribution.

Hard Rock Café will be serving their fresh and famous menu, however you can help Nature Trust Malta by choosing the ‘Earth Day Menu’. While dining, prevail yourselves from complimentary parking at the Baystreet car park and at the quay car park at the Valletta Waterfront. Some Terms and Conditions Apply.

#www.facebook.com/hardrockcafemaltaa