Hashtag Tracking: Why It’s Important
Hashtag tracking is one of the important methods that you can incorporate in your social media activities to improve your status on Twitter by monitoring your activities and progress of your account.
In case, you are not already familiar with the hashtags and their use on social media, I suggest you to first read this article “How To Create A Viral Hashtag Campaign On Twitter “.
To know how well your online marketing is doing,Hashtag tracking is an effective way that will guide you on the proper ways to market your company.
Benefits of Tracking Hashtag
1. Hashtag tracking helps users and entrepreneur tap into more customers and grow a presence on social media channels.
2. Users should try to create and market a unique, creative and relevant hashtag. This will help them create a distinctive presence on social media.
3. New marketing tools allow companies to target certain areas or people based on hashtags. For example, if you want to advertise to people with startup companies you can use the hashtag #StartupCompanies to target those who are using that specific hashtag.
4. Users can use third party tools get graphical representation of how often online users are talking about your company or brand by tracking your brand’s hashtag.
5. By tracking hashtag you can continuously improve your strategy to cater to your clients better just by observing their tweets and responses.
There are many third party tools that can be used to track and analyze the hashtag.
Exportweet is one of the best third party tool, which provide Real-Time Tweet Reach And Engagement, Detailed Contributors Analysis, Key Insights Related To Searched Keyword/Hashtag, Competitor Analysis, Device Source, Geographical Location of the Contributors.