Haulix Daily

The official blog of Haulix.com

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5 Simple, Effective Approaches To Artist Branding

5 Simple, Effective Approaches To Artist Branding

Branding is an important part of any career, but it doesn’t have to be intimidating or time-consuming. Let’s be clear: You have a brand whether or not you embrace the idea of branding as an essential part of existing as an artist in the modern age. Your brand exists and evolves whether regardless of your participation in its progression. People will think what they will or worse—not think of you…

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Unbelievable Marketing Mistakes Musicians Still Make

Unbelievable Marketing Mistakes Musicians Still Make

From too much social media to a total lack of payment options, we’re highlighting the worst mistakes musicians continue to make while promoting themselves in 2022. Every music career is different. You can choose to write original songs on ukelele or write complicated harmonies that only the world’s best clarinet players can perform, and any one of a billion things in between. The beauty of music…

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Beginner's Guide To TikTok For Musicians [VIDEO]

Beginner’s Guide To TikTok For Musicians [VIDEO]

Starting your TikTok journey can be intimidating, but with a little planning and a lot of luck, you can find success on the planet’s most influential social media platform. TikTok is here to stay. Within a few short years, the wildly successful video sharing platform has become one of the world’s most popular apps, surpassing Facebook and Instagram in 2021 as the most used app in the United…

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How Sator Found A Unique Niche In Rock

How Sator Found A Unique Niche In Rock

Leaving your mark in music is increasingly difficult, but Sweden’s Sator has been making it look easy for nearly four decades. Today, they share their secrets with Haulix. Sator has been making music longer than many of our readers have been alive. If that is not impressive enough, the band has done it with friendships and members (mostly) intact. Formed in 1983 under a different name, the group…

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How TikTok Is Changing Music Release Strategies

How TikTok Is Changing Music Release Strategies

The popularity of TikTok is leading a revolution in music release strategies that is unlike anything we’ve witnessed in decades.  Music marketing and release strategies are at the heart of every artist’s career. How and when you release music matters as much as the content itself—sometimes more—and for the better part of twenty years, virtually every album has followed a similar promotional…

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This Week In Music (June 3, 2022)

This Week In Music (June 3, 2022)

From the untimely death of Bollywood singer KK to the incredible first-week debut of Zach Bryan, we’ve gathered all the music news you need to know. The first week of June is nearly complete, and you’re still standing. Congrats! Go ahead and pat yourself on the back. Whether you conquered your greatest fears in recent days or merely managed to not get fired, you survived. You are now on the…

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Licensing Team Lead

SESAC is looking for a Licensing Sales Team Lead (Inside Sales) to join our team in Nashville. The Licensing Sales Team Lead is responsible for selling license agreements to business owners that use SESAC represented music, as well as managing a team of direct reports. The ideal candidate should be comfortable selling on the phone and via email, be successful and motivated to meet established…

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Sr. Manager, Income Tracking

Sr. Manager, Income Tracking

As the great Kurt Cobain* once said, “Come as you are.” BMG is committed to providing equal employment opportunities and we celebrate diversity in all forms. Equal opportunity runs deep in our core value of fairness and we are determined to create a truly inclusive work environment, where everyone can flourish. If you’re good at what you do, come as you are. All applicants to BMG will receive…

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Iron Maiden Earns Highest Charting Album Ever on Billboard With ‘Senjutsu’

We love to see our clients succeed! Congratulations to Iron Maiden, BMG, and everyone involved in this incredible record. #Senjutsu

After nearly half a century together, Iron Maiden continues to reach new heights with the release of Senjutsu. Rock legends Iron Maiden earns their highest-charting album ever on the Billboard 200 chart (dated Sept. 18), as its latest studio effort Senjutsu, debuts at No. 3. The achievement, which marks the band’s highest chart performance to date in the United States, follows a tremendous first…

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What Artists Can Learn From Kanye West's Donda Rollout

After five weeks of chaotic promotion, Donda is finally here. What can artists learn from Kanye’s latest album rollout?

After five weeks of chaotic promotion, Donda is finally here. What can artists learn from Kanye’s latest album rollout? Kanye West is a creative person. Other labels fit, like artist or producer, but he does more than that. Kanye makes music, clothing, videos, shoes, and more. He goes above and beyond to bring his wild ideas to life, which has made him an inescapable force in our culture. Love…

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COVID is Killing Live Music (Again)!

With new variants causing a surge in COVID-19 infections, many are beginning to worry about the future of live music (again).

With new variants causing a surge in COVID-19 infections, many are beginning to worry about the future of live music (again). Live music is in jeopardy. We’ve been saying that in one way or another for almost 18 months at this point, but now we have yet another reason. The two latest coronavirus variants, Delta and Lambda, are causing massive spikes and infection rates worldwide. Vaccines help,…

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Multi-Market Digital Project Manager

Multi-Market Digital Project Manager

Audacy has an immediate opening as a Multi-market Digital Project Manager. This is a great opportnunity for a high caliber marketing professional with significant success in digital campaign management and fulfillment who is looking to join a growing, fast paced digital business. Responsibilities: What you’ll do: As a Multi Market Digital Project Manager, you will be responsible for managing the…

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Haulix Recommends: The Best New Music of July 9, 2021

From the return of The Maine to the debut album from Domination Campaign, there are several can’t miss new music releases this week.

From the return of The Maine to the debut of Domination Campaign, there are several can’t miss new music releases this week. The world is changing. After a year of forced isolation, artists and fans are finally starting to reconnect. Dozens of great albums are hitting shelves every week, and we know that nobody has time for everything. We want to help you find the can’t miss albums and keep you…

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Coordinator Commercial Partnership

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce,…

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Redefining Success In The Music Business [Video]

Being good is never good enough to become a success story, but what you do today may decide whether or not you are tomorrow's brightest star.

Being good is never good enough to become a success story, but what you do today may decide whether or not you’re tomorrow’s brightest star. A few years ago, I worked with an up-and-coming artist that I believed could be the next big name in alternative music. The artist only had a few songs out when we first met, so I was fortunate enough to be working alongside them as they prepared the…

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Student Enrollment & Engagement: Enrollment Data Analyst

Student Enrollment & Engagement: Enrollment Data Analyst

Under the direct supervision of the Director of Enrollment & Marketing Analytics and working collaboratively with multiple units in Student Enrollment and Engagement (SEE), the Enrollment Data Analyst is responsible for collecting, integrating, analyzing, and reporting on admissions, enrollment and financial aid data. The Enrollment Data Analyst is responsible for executing on a variety of…

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Year Over Year Appears On The Inside Music Podcast

Year Over Year Appears On The Inside Music Podcast

Fast-rising Canadian alternative project Year Over Year stops by Inside Music to discuss recording and maintaining momentum amid a global pandemic.

Since the dawn of the digital age, no year has been as difficult for indie artists to navigate as 2020. Between the lack of performance opportunities and the fact that everyone is distracted by the numerous fires (both literal and figurative)…

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