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Social Media, Part Two, Analysis Activity #1, PH 402

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COUNTY OF SAN DIEGO

• Good news is that they post at least 2 times per day. This ensure that they are constantly updating and trying to engage viewers. 

• On the other hand, they haven’t specified a website on their page. This will become hard for viewers to constantly engage and reach out to the creators that have organized this page. It is important to maintain contact between the creator and the viewer. In addition, the County of San Francisco has listed a website on their page. 

• When they post on the Facebook page, they seem to lack content meaning there is nothing ranging from 100-500 characters. Maybe a way to engage the viewers is by discussing or commenting on relevant topics related to current news or so forth. On the other hand, the San Francisco Facebook page does a successful job in writing content ranging from 100-500 characters. 

• However, people seemed to be engaged mostly through link postings. Maybe, that is something they should continue doing but maybe they can add a message along with it to create a more thoughtful and engaging post. Maybe request it to share it with their friends or even trying to comment their thoughts on it. 

• Mainly, what this page is struggling on is engagement. Creating imaginative and innovative posts would be helpful and even asking questions to their audience. Also, the use of hashtags is really important because it can help reach other boundaries outside the network. San Francisco does a good job utilizing hashtags throughout their posts.

COUNTY OF SAN FRANCISCO

• Their engagement rate is below 1%. They should probably engage their users by creating voting polls through Facebook, or even engaging them with a post that requires them to like it, share it and/or even comment on it.

• They should probably increase the number of postings. According to their page, they only post about once or twice a week. Maybe they should consider posting once a day or even twice a day in order to keep the content fresh and engaging, like San Diego County Facebook page for example.

• According to their page, the audience or viewers respond better with pictures. Most people find writing content boring. So in order to increase participation in their website, maybe creating some popular memes that could be health related, or announcements using images would be helpful as well.

• What they should continue doing is keep posting hashtags. Hashtags are an important component because they can reach other people while not necessarily trying to look at their page. Eventually, they will encounter with this page by searching the relevant hashtags. The San Diego County Facebook page lacks the use of hashtags. 

• Another good thing is that their messages are from 100-500 characters long which is good! Like I previously mentioned, maybe it would be ideal if they posted a video or an announcement where they can post the message that they wish along with images and/or interactive content (similar to a flyer).

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Entertainment-Education, Research Activity #5, PH 402

Words of Wisdom by Tupac Shakur

Contrast: Focuses on the African American people

Primary Goal: To have the voice  of African Americans be heard and to make a change. To stop the injustice  between their race.

Route: Issue Involvement  conversion

Are they “violating a contract”: Possibly,  uses profanity.

Effectiveness: I believe it was truly effective. It connect with mostly the African American population but any other race can picture and feel the struggles they go through everyday. It has an emotional appeal and creates a movie-like scene of all the things he mentions. The only downfall was that it uses profanity and provides a mad and violent tone. 

Dear Mr. President by P!nk

Contrast:  Doesn’t specify, but I believe  is  targeted to all Americans.

Primary Goal: To address the  concerns as Americans and shed some light on the problems going on today.

Route: Issue Involvement  conversion

Are they “violating a contract”: No

Effectiveness: I truly enjoyed reading these lyrics. The format is simple and are mostly questions. However, those questions are somehow threatening and pinpointing towards the President basically questioning, “whats going on? and what are you doing about it?”. It is effective in a way that we can all relate and actually be convinced on what she is stating. 

Similarities: They both talk of  the difficulties people are going through, especially the low income and the  poor in America. Most importantly, they are trying to seek for justice and  fairness in this world.

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[mrhersheylove-deactivated202006]

Social Media, Part Two, Research Activity #1, PH 402

County of San Diego Facebook Page: 

- Effectively engaging the audience by posting an average of 2 posts per day, which is more superior to SF’s County Facebook page of 1 post per week. 

- SD County has a greater engagement rate in terms of page performance, which currently stands at 3.98%. 

- SD County needs to improve outreach and advertise via Facebook to the citizens of San Diego in order to generate  more likes and eventually a greater audience base, such as SF. 

- SD County should consider utilizing hashtags on posts in order to reach out to the greater audience. 

- SD County needs to improve the variety of posts, which can range from videos to articles. The variety in posts will keep the audience engaged. 

- SD County needs to include more photos within their posts, as of now there is a 8.2% photo posting rate. 

- SD County needs to actually engage their audience by posting a discussion forum in which questions on issues can be answered. This will keep the audience highly engaged. 

County of San Francisco Facebook Page: 

- Despite the lack in posts, the county of SF has a greater audience size, which is evident with the pages 255,036 likes. 

- Utilizes hashtags, which in this day and age is crucial for outreach. The total number of likes on the page are most likely a result in the use of the hashtag, which will attract a greater audience. 

- SF county should improve their engagement rate by posting on a daily basis, which will maintain consistency in the number of viewers viewing posts. 

- SF County should focus on increasing the variety of posts, which should include more videos and relevant articles. 

- SF County should provide a discussion forum to facilitate audience engagement, especially communication. 

- SF County needs to improve the rate of likes, comments, and shares per post. With an audience as large as SF, it’s unacceptable to have a average of 14 per post. This can be improved by providing engaging posts in a frequent basis. 

- SF County needs to improve the timing of the posts by posting earlier in order to engage the audience throughout the day. With later posts, there is a likely hood of engaging a small percentage of the audience. 

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Social Media, Part One, Research Activity #1, PH402

Facebook Page Title: County of San Diego 

Most Popular Post:

Facebook Page Title: City and County of San Francisco

Most Popular Post: 

When running both Facebook pages through the “LikeAlyzer” tool, it was possible to understand the strengths and weaknesses of each page and easily compare and contrast the two. The San Francisco page, had substantially more likes than the San Diego County page. The first thing to stand out to me, is that the SF Fb page has significantly more likes than the SD page. This is interesting to me because SF has a lower population. It would seem that the fb design is more appealing. The SD website could increase the likes it was by promoting their page on other sites. 

Specific strengths and weaknesses: 

The SF page does a better job at providing information on their fb page. They include their website, they’ve liked pages that the community might find interesting, however, they do not provide a description. I recommend they add a brief description about what makes San Francisco great. 

The SD page lacks a referral to their website, has less than 10 favorite places and similarly to SF, doesn’t include a description. I would recommend adding a description about the wonderful things of San Diego. I recommend they add more “favorite places” for the reference of the audience and I recommend the page include a link to the SD website. 

Despite a large amount of likes, the SF fb page doesn’t engage well with it’s viewers. There is a small number of likes per post and a relatively small amount of “PTAT”. I would recommend the creators research what resonates with people of SF and post things that they might enjoy and share. 

The SD page has what’s considered to be a good amount of likes. Despite this, it also lacks engagement and increase in likes. I make the same recommendation as I did for the SF page. 

The SF page uses hashtags and makes its posts short and sweet. This is important. However, the page makes an average of <2 posts per day and doesn’t receive adequate attention on each post. I recommend posting more, and making the posts interesting and attention grabbing. 

The SD page posts about 2 things per day, this is an adequate amount. However the page is lacking in every other aspect. I make the same recommendation as I did for SF. Additionally. I would recommend the use of hashtags and to limit the words used per post. 

Both SF and SD pages need to be more interactive with their followers. I would recommend they encourage sharing, open discussions, and to make questions. 

What I learned from their popular posts: 

San Diego viewers responded to the post regarding “free adoption for veterans” with such a large community of military personnel, I might consider engaging the audience with related news. 

San Francisco viewers liked the post about social events going on. With so much to do, it would be wonderful that the SF fb page announces cool and fun events going on! 

Overall, both SD an SF pages have significant room for improvement in reaching their audience. 

[mrhersheylove-deactivated202006]

Entertainment, Part One, Research Activity #1, PH 402

I believe example one demonstrates entertainment. The title of this T.V. production says it all “Funny or Die,” which provided a bit of insight into what to expect. The host, Zach Galifianakis, discusses important topics that are relevant to the U.S. presidential campaign with Hillary Clinton. The objective of this T.V. production is to provide entertainment to the viewers, but to also activate viewers and engage them in current issues relating to politics/presidential campaign. As for example two, the communication type is clearly news due to the fact that this article is designed to provide up to date information about the Zika virus. This article from npr is intended to announce recent findings of men at risk of Zika, and possible complications when conceiving a child.

http://www.npr.org/sections/health-shots/2016/09/30/496059009/cdc-tells-men-at-riskof-zika-to-put-off-babymaking-for-6-months (NPR CDC update on Zika).

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[hellomates402-blog]

I agree with your responses for this example. I think these two examples are very different in nature and serve to illustrate the differences between entertainment education and informative news. As many of us recognize, Zack Galafianakis, has been in several comedies and works in the entertainment business. I was very surprised that presidents and presidential candidates participate in this show. However, I theorize that in doing so, political figures can reach people that wouldn’t otherwise pay attention to what they say. On the other hand, we can appreciate that the CDC news report is intended to reach an audience that seeks to learn and become informed. Not entertained. 

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[mrhersheylove-deactivated202006]

Entertainment, Part Three, Research Activity #5, PH 402

For this activity, I chose “Get Up, Stand Up by Bob Marley” and “We Shall Overcome” by Pete Seeger. Both these songs produce an overwhelming sense of persistence and perseverance, which is really motivating. Pete Seeger’s song centers on hardship and advises the listener to preserve and to look forward towards prosperity. This song in particular provides hope and persuades the audience in a reassuring manner. For Seeger’s song, I believe the central route of persuasion is used via the easy going lyrics, which allows the audience to reflect and contemplate. The reassuring and clear messages within this song make it effective in persuading the audience. Bob Marley’s “Get Up, Stand Up” says it quite clear! Marley is persuading his audience to fight for their rights and to be persistent in the fight. Unlike Seeger, Marley’s song is more direct and assertive, which can motivate the audience to take control. Marley effectively utilizes the central route of persuasion by being clear with his message to his audience via the lyrics. Both these songs clearly portray social justice and the everyday struggles of class, status, privilege, etc.

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[hellomates402-blog]

I think you made an interesting point in comparing and contrasting the songs by Bob Marley and Pete Seeger. Both songs are making social statements and advocate peace and respect. But just as you pointed out, they do so in a very different tone, Bob Marley passionately sings “Get up, stand up: stand up for your rights!” He makes a direct claim and activates his audience. Pete Seeger has a different style, however the intention remains the same. Seeger promotes peace, and is a voice of hope, he motivates his audience this way. He sings “We shall live in peace, some day” I believe with this he simply wants to put his audience at ease with a passive tone. Moreover, by simply listening to the songs and the music you can easily differentiate their styles and the different approaches to advocate for freedom, unity and social justice. 

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Entertainment, Part three, Research Activity #5, PH 402

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Entertainment, Part Two, Research Activity #3, PH 402

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Entertainment,Part One, Research Activity #1, PH402

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Sources, Part two, Research Activity #2, PH 402

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As the fist woman to be nominated as a presidential candidate, Hillary Clinton has unique appeal. It is easy for her to design her speeches and messages in order to resonate with women. When is comes to abortion, she has more of an authoritative voice, because she is a woman. I believe this is one of many instances in which she attempts to relate to the woman voter. 

Donald Trump appeals to a whole different set of people. Trump, like you mention, tries to appeal to the “all american” population with old fashioned values and beliefs. He leads his audience to believe that he will fix immigration and “Restore America”. I suppose you could say that he appeals to the conservative all american individual. In some cases he’s successful, not so much in others. 

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[banana402-blog]

Sources, part five, Analysis Activity #1, ph 402

I feel Helen Mirren was a great choice to provide a don’t drink and drive ad during the Super Bowl. She utilizes her British charm and uncensored humor. Many people would think that she is a classy lady but on the other hand, this proves it wrong. Helen Mirren delivers a short, sweet and funny message regarding the consequences of drinking. I believe it has a high credibility towards it. If it would have been a younger celebrity for example, Justin Bieber, no one would believe him since he has a bad reputation in regards to drinking, going out, having police interventions, and creating a scene.

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[hellomates402-blog]

My initial reaction to this ad, contrary to yourself, is that Helen Mirren wasn’t especially appealing when it came to delivery of this ad. My point however, was that I thought this because I didn’t relate to her in any way. Not only that, but she wasn’t recognizable to me. I think your point of view serves to prove that the message will perhaps resonate most to people who know and respect this actress. I think when choosing someone to advocate for a message such as this one, it’s important to pick someone who will resonate with your audience. 

@globalcommunicationproject

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Sources, Part 6, Research Activity #5, Ph402

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The PSA video attached displays several celebrities speaking about the need to “Demand a plan for gun control”. These celebrities were found to be a very inappropriate source for this message. People didn’t react well as they called these celebrities hypocrites. People then referred to their movies and music in which gun violence is portrayed and glamorized. People aren’t likely to listen to people who do not seem to hold the values that they are advocating for. 

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Sources, Part four, Analysis Activity #4, PH402

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In the example provided, Helen Mirren speaks about drunk driving. Personally, I didn’t immediately recognize the actress. After a google search I realized that I had seen some of her movies and liked them. This, however, didn’t persuade me to take her massage and more or less seriously. Furthermore, I don’t believe the rude style in which the message was delivered was specifically effective. People who have a very strong affection towards the actress might be more persuaded by the ad than those that are not. 

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Sources, Part 4, Research Activity #4, PH402

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I will provide two examples of documentaries that have inspired me to change my behavior. The first one I will discuss is titled “Cowspiracy” This documentary speaks on the detrimental effect the consumption of animal products has on our environment. The main character in the documentary is an individual who takes us through the steps he takes in order to come to his conclusions. This makes the message relatable, because we view his research process. He admits to being a meat eater before coming across the information he reveals. Furthermore, Leonardo Dicaprio, who is known for his activism and social justice values, direct the movie. Overall the message was credible enough for me to stop the consumption of meat. 

The next documentary is titled “Happy”. This documentary reveals some of the aspects of positive psychology and shares some of the findings in the research of happiness. A lot of psychologists share their work and their opinions. Also, a lot of average people attest to the aspects of life that makes them happier. The documentary also provides footage and testimonials from people that live in the “happiest” places in the world, and in the places with most longevity. Overall the messages in this documentary persuaded me to add aspects to my life that they argue are proven to increase happiness.   

[hellomates402-blog]

Sources, Part Three, Research Activity #3, PH402

I’ve attached an image of a google search that I made. Google is a common resource of information for many people. I typed in a general search for “Education” and the results can be seen in the image. The very first link to show up was an ad, except it is made to seem like part of the overall results. The ad, however, is one of googles sponsors and not necessarily the most relevant website for your search. Overall it is important to look at the source before establishing credibility for the websites that may result from a google search. 

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Sources, Part Two, Research Activity#2, PH402

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Messages, Part Two, Research Activity #3, PH 402

1. Sound Cello Legato G Soft  conveys despair and can be used in a anti-smoking campaign.  

2. Sound Acoustic Reflection Riff conveys hope and can be found in a location to increase awareness of childhood obesity.

3. Sound Over FM 140 39 1 conveys suspense and can be used in a drunk driver scene within a anti-drinking/driving campaign.

4. Sound Fuzzy Riff in E Melody conveys a reawakening and can be found in location to increase awareness of drug rehabilitation.

5. Sound Cz101 Elecorgan1 1Rm C1  conveys termination and can be used in a location to spread awareness of the dangers of buzzed driving.  

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