#analysis activity

[positivepreventions-blog]

Sources, Part Four, Analysis Activity #1, PH 402

Analysis Activity #1 Examine the following DUI ad featuring actress Helen Mirren. Is this an appropriate choice? How much credibility does this ad have, and why?

( https://youtu.be/DX9JR1A7rf0 ).

 I actually think that this ad created for the Super Bowl was very effective when it comes to getting the message of don’t drink and drive across yet it might have not made every British lady out there very thrilled. Besides the fact of the stereotyping in the beginning, I liked how it addressed the secondary audience of drunk driving which included everyone that would “thank” you for not getting behind the wheel drunk. The way she stated it was straight forward and was said in a way with a firm tone yet not intimidating because he came off as funny yet real. I think Budweiser making this ad is very credible not only because they are the producers of the ad and does not want them to be the reason people get into accidents by drinking irresponsibly but also using Helen Mirren, a famous person does catch the attention of more people than a regular actor/actress so if she enjoys this beer, it can be assumed that it is good. Budweiser always creates very effective ads over the years, also in Super Bowls past so therefore this was a good ad in my point of view.

 @globalcommunicationproject

[hellomates402-blog]

Sources, Part four, Analysis Activity #4, PH402

@globalcommunicationproject

In the example provided, Helen Mirren speaks about drunk driving. Personally, I didn’t immediately recognize the actress. After a google search I realized that I had seen some of her movies and liked them. This, however, didn’t persuade me to take her massage and more or less seriously. Furthermore, I don’t believe the rude style in which the message was delivered was specifically effective. People who have a very strong affection towards the actress might be more persuaded by the ad than those that are not. 

[koalanotapancake-blog]

Source, Analysis Activity #2, PH 663

@globalcommunicationproject

In the “I’m not a doctor” the Vicks cough syrup company serves as the secondary source while the soap opera doctor serves as the primary source. The ad itself is a little tongue in check, letting the audience know the gimmick (fake, yet distinct doctor giving medical advice) and yet hoping they fall for it anyways. The audience most likely to recognize the speaker, women who would be at home during the daily dramas, is the clearly intended audience, with the entire message being treat yourself like you would your children.

[koalanotapancake-blog]

Source, Analysis Activity #1, PH 663

@globalcommunicationproject

Budweiser’s selection of Helen Mirren to speak to football fans as an authoritative figure on drunk driving is an interesting choice. We know that they aren’t trying to create a peer to peer message (upper class, famous, white, British women aren’t exactly the main demographic of the Super Bowl), but rather that the ad designers are capitalizing on her celebrity and associated recognizability.

The ad does not carry much credibility as a DUI deterrent message - why should the audience think that the actress has any special knowledge or authority for drinking and driving? Also- DUI messages from alcohol/beer/wine companies are always a little ridiculous. Don’t drink and drive, but uh, make sure you imbibe in 1-7 of our “beers” here. 

To give credit where credit is due, the ad itself is clever.

Ad Here: