How Pusha T and Team DONDA Created the Artwork for âDarkest Before Dawnâ
To see more artwork from Pusha Tâs new album, check out @kingpush, @joe_r_perez and @fabienmontique on Instagram. For more music stories, head to @music.
Pusha T (@kingpush) is rapâs most untouchable, uncrushable and unflustered emcee. But even the newly minted president of G.O.O.D. Music can stress out from time to time.
âThose were live birds â and I have a fear of birds,â says Push, about the weathered, monochromatic artwork of his new record King Push â Darkest Before Dawn: The Prelude, which features the Virginia-bred rapper in a denim jacket and trademark braids while a white dove flies in front of the frame. âMe, actually holding a bird, letting it go, letting it fly by my face, letting it sit on my shoulder, land on my head. My face doesnât tend to show it in the pictures, but I was stressed out.â
Push knows better then anyone, though, that when youâre aiming for icon status, you have to act the part â birds in your grill or not. That means recruiting a bevy of rapâs top producers â Timbaland, Kanye, Boi-1da â for your new record, talking about how classic the album will be before it even drops and including a piece of striking artwork to help hammer it home. Having a top-notch photographer in Fabien Montique and creative team in DONDA doesnât hurt, either.
âWe researched scarification portraits of African tribes â the magnitude of that pain captured in a moment,â says Fabien (@fabienmontique), on the inspiration behind the cover and accompanying single âUntouchable.â âWe set out to create a scenario where we translate the raw emotion and power of Pushaâs music juxtaposed with a visible symbol of hope and freedom.â
As for Push, his goal was simple: create something that was strong, iconic and would last a lifetime.
âEverything about the art is classic,â he says. âEverything about the album is classic. They go hand in hand.â