Stranger Things season 1: beneath the superficial image of “peace and prosperity” in 1980s small-town America, there was the painful legacy of countless atrocities committed by the American government in the name of ‘freedom.’
Stranger Things season 4: evil Russians (not Soviets) have sent our All-American Hero to the gulags which apparently still exist in the 1980s and it’s up to us to save him 🇺🇸🦅🫡
There’s probably a term that already exists for this but if there isn’t I’m gonna call it ‘Rambofication’ in honor of its probably most well known instance: Rambo First Blood was about a soldier, John Rambo (that’s his actual name I’m not doing a bit), returning home from the Vietnam war, so traumatized by war that he brought the war home with him to a small town, unable to adapt to life without strict military discipline and hierarchy. Subsequent Rambo movies were about how John Rambo was the only supersoldier tough enough and patriotic enough to kill faceless hordes of dastardly foreign commies.
Ergo, ‘Rambofication’ is the process of a series starting with a relatively nuanced or subversive narrative before its sequels become a shallow embrace of the very narrative it originally subverted. It happens surprisingly often!
In the sociological sense, recuperation is the process by which politically radical ideas and images are twisted, co-opted, absorbed, defused, incorporated, annexed or commodified within media culture and bourgeois society, and thus become interpreted through a neutralized, innocuous or more socially conventional perspective.
