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Creating an Action

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HDR

Normal Exposure

Under exposure

Over Exposed

Put all three images into HDR Pro

Adjusted the sliders to suit my images

Merged them all together to create an HDR image. I added some more tightness and contrast to my merged image.

My final HDR image.

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Exhibition Evaluation

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Colour Grading

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Alamy Stock

I uploaded 10 images to Alamy stock. I am waiting for them to pass the quality control stage before I can tag and upload them for sale.

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Displacement

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Contextual Photography ‘family’

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Winter Photofest

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In Focus Exhibition review

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Arpita Shah Exhibition review

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Jill Todd Exhibition review

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Brand Archetype Portrait

I took inspiration from these sports campaigns as I was using Adidas as my brand. They are photographed in urban locations in a city. I chose to photograph the squinty bridge in Glasgow as my background because it has an interesting structure and often attracts runners along the Clyde side. 

I photographed my model in the studio, focusing on lighting her body exactly as the lighting fell on location. I used a single light with barn doors to direct the harsh light on to my model. 

I chose the above image as an example but I changed the image for the final composite to one with better lighting. 

In post production I selected and masked my model onto a layer which I could then copy and paste on to my background image. I had to adjust the brightness and contrast settings to achieve a similar lighting balance. I used a warming photo filter to bring the two images together. 

I think my final composite image was a success. 

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Brand Narrative

I chose Tommy Hilfiger as my brand to photograph. Upon researching their ad campaigns, the results showed a lot of their shoots were outside in an urban environment. Below is my own interpretation of their style for the ‘‘brand narrative’ shoot. 

I was happy with the lighting for this shoot, using a speed lite to enhance the quality of the product on location. The Tommy Hilfiger ads I researched were based in clean urban environments. I did struggle to find this in Glasgow at the time of shooting which is why I chose to shoot in front of the college. However, I do think that the clean white steps and bright lighting over all, which was helped from the building reflection, made my final shots work well with the style of my brand. 

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Fashion Story

The above three images was my makeup inspiration. I wanted my makeup artist to recreate a glowing face of make up to help the model look fresh and energised. 

I based my shoot off of these images as they are fashion campaign shots of sports clothes. I wanted my model to follow similar poses to create a similar style. As my fashion story was based on a sports clothes campaign, I used a Scottish athlete as my model as I felt she best met my brief. 

I chose a black background for my shoot as I felt it really helped narrow the focus on to the model and the sports clothes. I enjoyed working with the model, photographing her in static and motion positions. 

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Something Old

Used the above images as inspiration for my shoot. I looked for still life photography using old workshop tools and chose these specifically for their lighting style. I was inspired by the warm light using the technique ‘painting with light’ which brought out the tones and textures in each image. I applied these techniques to my own work. 

I am pleased with my overall image as still life is not my strength. I shot this project four times, using my great grandfathers tools. I used three to begin with and finished shooting with one to focus on capturing the details of the object. This helped me develop my skills in skill life photography. 

I used a plaster bench from the building students to build a set for my tool. The textures on the bench lifted the detail from my tool and complimented its colours. 

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Something New

The three images above were inspiration for my ‘something new’ product shot. I used the style of the bag, the black background and the Perspex and the lighting style. All these elements combined helped create my final product shot. 

I shot my new black bag on black Perspex with a black background. I used black to compliment the bag and it also helped the silver chain stand out. I lit the bag with two spill kills which highlighted the chain detail and the croc print texture. 

This shoot was challenging as dust was very visible on the Perspex. I cleaned it up in photogshop with the clone stamp and spot healing tool. Overall I think my image is clean and looks high end to meet the brief. 

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Italian Vogue

I created this PowerPoint for the purpose of myself and my team. Both my makeup artist, model and stylist could refer to this to have a clear idea of my final shot I was hoping to achieve. 

I sent emails out to bars asking their permission to use their venue for the shoot but none of them returned my email. With the deadline approaching I altered my idea to shoot in the studio using a yellow background which I chose because of the yellow heading on my cover inspiration. Below are my final shots. 

This was a fun and creative project which allowed me to explore editorial fashion photography. I took inspiration from an Italian Vogue cover and created my own version of the look. 

The background was in bad condition on the day of the shoot so I had to overcome this issue in photoshop afterwards. 

Overall I am pleased with the outcome of my shoot and the experience I gained from it.