21 REASON you should be FULLY ENGAGED with SOCIAL MEDIA
When it comes to promoting your real estate (and real estate related) business you should be looking to completely embrace social media. You may think that social media is for fun and socializing, but it is also an integral part of every successful businesses model.Â
Here are 21 reasons why you should be fully using social media for your business promotion.
1. It is free - there are six major players in the social media game; Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedIn. You can have an account today with all 6 for exactly ZERO dollars.Â
2. Social media is where people hang out - there is a reason you see commercials on television, because it is where people hang out. The same applies to social media. Social media even talks back to the user. Can you imagine of television commercials had the ability to communicate back with you!
3. People are checking social media on a daily basis - often numerous times a day. You know this, think of your own social media habits.
4. Social media is ideal for mobile users - the mobile user is the fastest growing segment of the social media demographic. These FREE platforms have been built by computer software engineers for ease of mobile use.
5. Branding - we hear a lot about âbrandingâ, social media allows you to create a digital image and identity for yourself. If it is well thought out and executed this can make you a powerhouse in your field.
7. You can respond in real time - open easy communication is a must have element of any business wanting to be successful.
8. You can target who your posts and tweets reach - traditional advertising pushes your message to the masses, social media allows you to target who you want to speak with. Focus your message to a narrow city wide population or an even more narrow neighborhood population.
9. Social media is built for long term growth and success - it is not a âquick fixâ or overnight success strategy, which rarely leads to substantial business growth anyway. Social media is designed for continual long term growth and success.
10. A golden opportunity - social media allows you to connect with an audience in need of your service as well as other related business professionals and local influencers, that you normally would never be exposed to.Â
11. Social media posts can position you as the local industry expert - effective well planned and executed blogs, tweets and posts (that include photos, videos and articles) can level the playing field between you and any major corporation.
12. Social media posts donât take long to write - once you have established your voice, your brand, what you want to say and who you want to speak with, talking to them is the easy part.
13. Social media can use text, images and video - marketing with social âmediaâ is limited only by your own imagination.
14. Social media content can go viral - if you post and tweet quality original content the potential is unlimited.
15. Social media can boost traffic towards your website - your social media use should have a goal, it can be a fantastic funnel to drive traffic to your website. KEEP IN MIND you also need to have a goal for what to do with said traffic once it gets to your website!
16. Social media content is immediate - this gives you the ability to react and âweigh inâ on topics of interest in âbreaking newsâ with your audience. It also gives you the ability to be a reliable source of breaking information to your audience.Â
17. Social media is easy to use - the actual function of using the tools in any platform of social media is elementary. It is the branding and execution of original content that take strategic planning.
18. Social media is available 24 hours a day - it never sleeps and delivers your message to your audience when they want it, 24/7/365.
19. Social media allows you to organize events, promotions and offers with short notice - gone are the MAD MEN days of the monumental âlaunchâ of an event in traditional media (radio, television, etc..). All platforms of social media allow you to create and promote to your audience with ease.
20. Social media provides you with the chance to show a more personal side - consumers of social media love to see âbehind the scenesâ of great brands and personalities.
21. Your competitors use social media - they are in front of your client during that critical, decision making moment. It is within that âmomentâ when they âclickâ that you have lost the opportunity for new business if you do not fully engage in this medium with them.
One of the best things you can do is first establish a strong recognizable brand, then, plug into the existing network of an established social media influencer.
Email me at [email protected], or use any of the HOUSE OF THE DAY social media channels of communication (Facebook, Twitter, Instagram, Pinterest, YouTube or LinkedIn) and tell me what goals you would like to achieve with social media. Letâs talk. This is one of my favorite topics!