The Muslim Consumer Market
In today’s assignment I will be talking about “The Muslim Consumer Market”. Muslim Consumer market according to Rashmee Kumar article is an ideology of marketing Muslim women by big corporations like Marcy’s selling hijab for Muslim women to wear. Why is this important? This is important because first as Muslim, Macy’s is be praised for taking diversity serious by selling Muslim Hijabs, but this does not help solve the issues that Muslim women are facing in America.
Marcy’s has no good intentions selling hijabs rather than promoting their marketing, these Muslims women who wears hijabs are still being forced to take them off at airports during security check. Also, there is bias of race from the pictures that are being used to promote hijabs from Marcy’s, we see only white women on the pictures and not black women. The pictures on adds also portrayed an image that a beautiful and complete Muslim woman should dress and look exactly like the women in adds. If Marcy’s was really concerned about the diversity, why not starting by protesting against the ban of wearing hijabs in public?
These big corporations taking advantage of Muslim women to promote their businesses is fascinating because in real life Muslim women are going through hell by wearing hijab in public to expressing themselves who they are due to islamophobia. Muslim women who wears hijabs are also being stereotyped in public and being viewed as terrorists. It is easy to be deceived by the marketing industries and not knowing what really goes behind the scene.















