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It’s coming. 09.20 #BeEdgier 

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Design Story: HTC Ice View Case

Welcome back to Design Story, where we share how your favorite products are designed and created. Following on the release of the HTC 10, this time we’re looking at an innovative accessory designed specifically for HTC’s flagship phone: the HTC Ice View case. As the HTC 10 took shape in our design labs, we took inspiration from our award-winning HTC Read more

The HTC Ice View Case is the next iteration of our case line. We took the time to interview the designers of this new case and find out more about how they redesigned the case to complement and work with the new HTC 10. Click through to read more!

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Head turner: That micro-splash effect on the HTC Desire 825.

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A Chat with the Designers of HTC Themes Freestyle Layout

Freestyle Layout in the new Sense experience is one of the quieter but more remarkable features of our updated user interface on HTC 10.* Up against elements like the camera and audio quality, how can the user interface compete? But it can, and it does. Our Community Team in Taiwan had a chance to interview the designers of Freestyle Layout Read more

Freestyle Layout is a new customization feature we’ve built into HTC Themes and the updated Sense experience. When you apply a freestyle layout you get a theme that spans multiple screens, stickers you can move and assign to apps, and NO ICON GRID.

Want to know more about the development of this feature? Read through an interview our HTC Community team in Taiwan did with the designers over on our blog!

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When those sound waves hit you like...

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Design Story: HTC 10 Is a Deliberate Celebration of Metal

Welcome back to Design Story, where we spend time behind the design studio doors to discover how your favorite products are conceived and created. This time around is a special treat, as we finally learn more about the genesis of the HTC 10, after weeks of small teases leading up to the launch. HTC’s highly regarded flagship phones have established Read more

We launched our latest flagship device, the HTC 10, just a few weeks ago. From concept to production, this phone’s design is an homage to metal. Click through to read more.

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Happy #StarWarsDay, Team HTC!

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HTC’s intrepid Senior Manager of Global Communities, Laura Kimball, made a trip ‘round the world to show off the HTC 10 to some of our most loyal and invested fans. They had a lot to say about this phone, including some thoughts on the upgraded BoomSound HiFi edition audio.

Hear what they have to say: https://youtu.be/ZdIcWWhRI-8

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The HTC 10 features the world’s first front and back OIS cameras. Want to know more? Head to www.htc.com/htc-10/.

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We gave Seattle photographer @bradpuet a chance to run around town with the #HTC10 and test out its camera. Needless to say, he (and the camera) aced the test. 💯 #SpaceNeedle #Seattle #HTC #thatcameratho

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Introducing the new HTC 10. Celebrating the beauty of light with a bold new chamfered contour and dual-textured finish. Experience the #powerof10 at www.htc.com/htc-10/.

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Get Ready. Tomorrow: You’ll see it. You’ll hear it. You’ll feel it. #powerof10

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We’re obsessed with perfecting every image and video experience. You’ll see it. 4/12. #powerof10

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Design Story: True Individuality with the Desire 530’s “Micro-splash Effect”

Welcome back to Design Story, your glimpse behind the design studio doors. Today we’re focusing on individuality: Every designer aims to create something unique, but what happens when you push that further? The designers at HTC wanted to move beyond the fun color choices that define existing HTC Desire smartphones, and they did it in an unexpected way: by using Read more

A little background from our Industrial Design team on the development of the “micro-splash” effect on the new Desire 530.

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Here comes the new boom. You’ll hear it. #powerof10 

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