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Why You Can’t Ignore Social Media

Social media is no longer optional for bank and credit union marketers. Once an ‘add on’ to traditional campaigns, social media can be the cornerstone to marketing success. http://bit.ly/1VaMer3 By @FinancialBrand

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Artificial-intelligence system surfs web to improve its performance

‘Information extraction’ system helps turn plain text into data for statistical analysis

Of the vast wealth of information unlocked by the Internet, most is plain text. The data necessary to answer myriad questions – about, say, the correlations between the industrial use of certain chemicals and incidents of disease, or between patterns of news coverage and voter-poll results – may all be online. But extracting it from plain text and organizing it for quantitative analysis may be prohibitively time consuming.

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(via Effective Steps to Promote Your #App)

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Four tech start-ups chosen to represent the UK in Silicon Valley - Startups.co.uk: Starting a business advice and business ideas

Finalists for the second SEC2SV programme have been announced and will now bid for sales, funding and collaboration opportunities

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It's The Marketing Message, Not Content, That Matters

A content-first strategy is putting the cart before the horse. Without the right marketing message, content is meaningless.

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Salvaging the Pie

The next instalment in our Data Looks Better Naked series takes on the dreaded pie chart.

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Anatomy of a VC Investment: What to Expect in Your Fund Raise Process - Techstars

Shares 4 Fundraising is an important part of most entrepreneurial journeys. If you are an entrepreneur, the standard process followed by many venture capital firms is well worth knowing. While every case is unique, having an idea of the key stages means you will have a sense of where you really are, what you have …

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In 5 years, the Midwest will have more startups than Silicon Valley

Four years ago, I was a partner at Sequoia Capital, where Drew Houston, Brian Chesky, and a daunting parade of dent-making founders routinely proved that disruption happens in Silicon Valley like nowhere else. But things were changing, and fast.

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Resilience and Telos in Entrepreneurs

In "How People Learn to Become Resilient" Maria Konnikova retells the story of Norman Garmezy and George Bonnano, the first developmental psychologists to study grit and resilience.

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10 KPIs for a Winning Digital Marketing Strategy | DOZ

How do you tell if a digital marketing campaign is a winner? By tracking these 10 KPIs you can assess your digital marketing strategy and tweak it to win.

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Brand Engagement in an Ever-Connected Marketplace

In the not-so-distant past, brand engagement was, like most media and advertising efforts, easily calculated, tracked and controlled. Advertisements were seen for a specific time frame by a set numbe…

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Get Found using Inbound Marketing

This is part of my series on Building a Sales and Marketing Machine. In this post I provide advice for building your own Inbound Marketing machine- a requirement for most businesses today. The web …

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What Pricing Implies About Product Market Fit for Startups

The single most important business decision in evaluating a business is pricing power. And if you need a prayer session before raising price, then you've got a terrible business --Warren Buffett

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Spotting, Nurturing and Mentoring Talent — The Power of Troy Carter — Both Sides of the Table

I recently sat down with Troy Carter to talk about what he does and why he believes it is applicable to venture capital. The “what” is well known in LA cir…

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Phoenix Now a Top Ecosystem for Hispanic Techpreneurs

According to the Arizona Hispanic Chamber of Commerce 2015 DATOS report there are more than three million Hispanic-owned firms in the U.S. with an aggregat

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