After reading chapter 2, it talked about the authors choices in analyzing design choices. They gave 5 main designs, emphasis, contrast, organization, alignment, and proximity. Emphasis gives a stress on a particular thing and this helps the readers to understand the text better. Contrast is the difference between elements in a text. this includes size, color, and font. Organization is the way the author organizes his/her piece to meet the readers needs, whether to understand it better or to make it look nice. Alignment is how things line up, this will allow readers to move their eyes with less determination. Proximity means the closeness of things such as text or pictures, this can help the readers understand materials better.