Introduction
The event we have chosen is not something that happened in a day or a month. The rise of Anthony Fauci has been a continuous process, which began when Coronavirus entered the United States of America. He had been a scientist, physician, administrator and spokesman for decades. Long before the coronavirus even existed, Fauci had done a lot of work for the medical field as well as for the country. He had won the Presidential Medal of Freedom in 2008, before the revolutionised media of the twenty-first century catapulted him into the public eyes after his public-facing role in managing the COVID outbreak in America.
Today, Fauci is not just a household name in America, but in the whole wide world. And, if today there was a position for the First Doctor alongside the First Lady and First Family, it would definitely be Dr. Fauci.
Never, in his decades long career, has he been more praised, never has he been more lashed out at. Yet, the positive opinions surrounding him have taken over the negative.
In our series, we showcase the rise of Dr. Anthony Fauci. The media artefacts are chosen to showcase the most interesting turn of events in the rise of Dr. Fauci, and they have been analyzed critically through the lens of Media Literacy concepts. We have started off with the history of Dr. Fauci in the medical field, then moved on to the political image that had surrounded him, and then moved on to how his influence increased in the social spheres of America, assisted by the meme culture and Hollywood. The ultimate testament to his popularity was the coining of the term “Fauci effect.”














