Social gaming
Playing games is something that’s always been inherently social; whether it be an intense game of monopoly that almost ends in a family feud, organizing foursquare tournaments in the primary school playground, or playing eye-spy in the car on a road trip. it makes sense that we can now share our on-screen gaming experiences with others too.
The rise of social media platforms such as Facebook has led to “new” genres of games being integrated into social networks, (Nettleton & Chong 2013) and increased users’ level of engagement with both the social platforms and the games themselves, as well as their ability to interact with other users via these channels.
Nettleton & Chong suggest that there are several features that characterize an online game:
Based on social platforms and communities
Available for access readily through mobile phone applications and mobile social networks
Prominent social aspects and heavy emphasis on social interaction
Casual gaming
Easy-to-learn, easy-to-play
Free to play
Virtual currency
The term social gaming has come to encompass a colossal amount of online games that all provide different and unique user experiences and encourage players to connect with each other in different ways.
“Ask the commuters around you, ask the flight attendant or your travelling companions if they’re gamers, you will likely get a lot of “no”’s. Ask them all if they’ve every rocked out to ‘Beatles Rock band’ on their Wii or Boggle on their iPad and you will likely get a lot of “yesses” (Harz, 2010)
This quote emphasizes the comprehensive nature of social gaming; although a large amount of people wouldn’t consider themselves “gamers”, many will also be able to remember a time where they have sought enjoyment from these forms of interactive media. Many users are also attracted to the inclusive nature of these games as you do not have to be a specific type of person to participate or take an interest, and they are readily available whenever and wherever users wish to play.
For some, online gaming can be used to provide an escape from the pressures and stresses of the real world, and users are able to step into another reality or play out someone elses life for a little while. Some studies have proposed that the typical online social gamer is looking for a “pleasant boredom through repetitive activity with low suspense, low cognitive load and emotional intensity.” (Deterding, 2010) They are designed to allow participants to feel a sense of accomplishment by interacting with them, making sure they come back for more.
Digital communities in the online gaming world also have the ability to bring people together, and allow strangers who may share similar views or interests to interact with each other online. Gamers can make and maintain long-distance friendships with people all over the world purely by connecting in the online social gaming sphere. In addition to the ability to meet new people, social gaming can act as a strengthening tool for currently existing friendships and provide a platform to interact with each other that differs from their day to day life. As more and more new technology is developed in the gaming world, even more possibilities are opened up and the future potential for the social gaming industry becomes greater every day
REFERENCES
Deterding, S (2010) Social Game Studies: A Workshop Report, Hans Bredow Institute for Media Research, Hamburg
Harz, E. (2010). Everyone and their mother’s a gamer, from Mediaweek, 20(27), 18.
Milligan, M (2018) Gaming goes mainstream for both playing and watching, Limelight networks, retrieved from https://www.limelight.com/blog/state-of-online-gaming-2018/
Nettleton, J & Chong, K (2013) Online Social Games – The Australian Position’, from Addisions, retreieved from http://www.addisonslawyers.com.au/knowledge/assetdoc/1496179efe668027/Online%20Social%20Games%20-%20The%20Australian%20Position.pdf
IMAGES
https://mashable.com/2012/12/17/simpsons-villageville-video/#S8As_w4Xi5qc
https://www.brainsins.com/es/blog/social-gaming/106106
https://twitter.com/weratelizards/status/702170790322642946












