I Am Natural Store

Lifestyle · Luxury · Organic. www.iamnaturalstore.com.au

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YOUR ULTIMATE SUMMER NATURAL BEAUTY KIT

YOUR ULTIMATE SUMMER NATURAL BEAUTY KIT

Summer in Australia lends itself to warm balmy nights, relaxed beach days and breezy dinners with friends and family. And great news, it’s almost here!

Hot Summer days can also mean we use and approach our makeup and skincare products differently compared to other seasons, simply because it feels better to wear less and switch up heavy, pore-clogging formulas with silky-smooth, lightweight…

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The Korean skincare boom is hitting our shores

The Korean skincare boom is hitting our shores

You are probably very aware of the world’s obsession with Korean beauty products. Ever since the global popularisation of BB Creams a few years ago, beauty junkies have been fawning over the cutesy packaging and great promises of South Korea’s best skincare secrets. Korea experiments with different processing technologies in engineering their ingredients, meaning that they are often at the…

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This is how you eat your way to better skin

This is how you eat your way to better skin

This is how you eat your way to better skin

We already know that the foods we consume have a direct impact on our waistlines, and not surprisingly the health of our skin is highly influenced by the foods we eat as well. Many studies have demonstrated the strong link between our gut health and our overall health, leading us to the obvious fact that the health of every organ in our bodies affects…

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Get a fresh-faced look for Spring

Get a fresh-faced look for Spring

Spring has (finally!) sprung here in Autralia, and it’s about that time we shed those Winter coats. The new season is finally welcoming us back to the smell of fresh flowers and the warm kiss of sunshine on our bare skin.

But, after months of hibernating through those icy days and nights, before you re-join the rest of civilisation there are a few simple yet effective tactics that will instantly…

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The best natural fragrances to help enhance your wellbeing

The best natural fragrances to help enhance your wellbeing

Your sense of smell has a deep connection to your memories; think about how the whiff of a familiar scent can be such a powerful tool in transporting you back to a significant moment in your life.

Fragrances also have a surprising influence over your thoughts, emotions, moods and behaviour. Dousing yourself in perfume and collecting delicious smelling candles perform a much larger role than to…

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The Best Natural Products for Your Hair Type

The Best Natural Products for Your Hair Type

Maintaining luscious locks isn’t always easy and with so many different hair types and hair styles out there, it can be difficult to understand what our hair needs for proper care. But no matter what your tress type, we’ve got the best all-natural products and nourishing formulas you need to tame that mane.

Long

  Long hair needs more attention and deservedly so. By the time the hair has reached…

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STROBING 101: the easy & all-natural way

STROBING 101: the easy & all-natural way

Everyone’s talking about it, everyone’s doing it (well, almost everyone!) and everyone’s snapping photos of it… but what exactly is strobing?!

Strobing is the latest highlighting technique that’s making serious waves in the beauty world. Although it’s not necessarily new, it has had had a few slight alterations, making it one of the most popular cosmetic techniques going around.

Basically, it’s…

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5 reasons why you should you use an oil cleanser every day

5 reasons why you should you use an oil cleanser every day

There are so many reasons why multitasking, multi-talented oil cleansers should be a daily staple in your skincare routine, but we’d be here forever if we named every single one of the incredible benefits! Instead, we’ve mapped out 5 key reasons why you need to start incorporating these silky-smooth elixirs into your grooming regime:

  Th…

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Do you really need a primer?

 If you’re not used to it, primer can seem like an extra, unnecessary step in your makeup routine. But if you are familiar with it, you’re probably obsessed! Whether you like to wear a full face of makeup each day or you prefer to keep it simple with a tinted moisturiser, primer can be golden when it comes to smoothing out your complexion and creating the perfect base for other products. It also…

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5 main ingredients to avoid in your beauty products

It can be easy to fall into the trap of believing every single beauty product is providing us with a world of benefits and making us feel beautiful from head to toe, when in fact, some formulas may actually be exposing us to harmful chemicals with long-term toxic effects.

Not to be a buzz kill or anything, but ingredients found in many commercial cosmetics have the potential to play havoc with…

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6 quick ways to boost your mood

It’s not easy to be constantly upbeat with life’s peaks and troughs. But thankfully, there’s a few ways you can enhance your mood and keep stress at bay to cultivate a happier, calmer life.

Get moving

Movement is the quickest way to getting energy-rich oxygen and endorphins flowing throughout your body, which can have an immediate positive effect on your mood. If you tend to sit down all day at…

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How to combat rosacea the healthy and safe way

What is Rosacea?

Facial redness is one of the most common skin conditions, by way of acne, dermatitis, basic skin irritations or rosacea. Facial redness often means that your skin is hyper-sensitive and is characterised by visibly dilated capillaries close to the surface of the skin, severe redness (particularly on the cheeks and nose), little bumps that look like blemishes but rarely go away,…

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How to get a golden glow in the dead of Winter

Winter’s freezing, skin-parching temps may have officially put us in the throes of a Summer-glow separation anxiety, but we’re making it our mission to get sunkissed skin quicksmart. Follow these tips and tricks to fast track your way to dewy, bronzed skin – the kind that will look as though you’ve just returned from a trip to the Greek islands!

HEALTHY SKIN

Since lit-from-within luminosity…

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The awesome benefits of using natural, organic mascara

We all yearn for long, full and voluminous fluttery lashes and will go great lengths to achieve such a look, but did you know there exists a cocktail of chemicals and toxins in many conventional formulas, meaning you could be applying potentially harmful ingredients near your eyes. Here at I Am Natural Store,we are strong believers in the importance of using healthy ingredients around your…

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The only skincare products you’ll need this Winter

 When the temperatures plummet, our skin can cop quite the beating. Don’t hide away until the sun returns – balance, nourish and boost your dermal layers to a whole new level by investing in these 5 winter-approved skincare formulas.

CLEANSER

Because skin tends to get drier in the wintertime, opt for something a little creamier like MV Skincare Gentle Cream Cleanser. It feels like cashmere and…

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Interview with Lina Hanson, world Celebrity makeup artist and creator of Lina Hanson Global Beauty

World Celebrity Makeup Artist Lina Hanson shares with us her secrets weapon tricks for a glowing skin

Today in the green beauty hot seat, we’ve got the fabulous Lina Hanson, the mastermind behind one of the most beautiful, toxin-free natural face oils in the all-natural market – Lina Hanson Global Face Serum (which we stock here at I Am Natural Store!).

As a celebrity makeup artist, Lina was inspired to create her organic elixirs after working with people of all skin types and skin issues and…

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Boost your insides & get a glow with these yummy smoothie recipes

Boost your insides & get a glow with these yummy smoothie recipes

  Today we’re sharing three of our favourite (and might we add, amazingly DELICIOUS) healthy smoothie recipes to help you stay nourished, feel energised and make that gorgeous skin GLOW!

GREEN GODDESS JUICE

  Call this your surefire ticket to a lit-from-within, glowing complexion. Leafy greens are packed with essential…

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