It is unfortunate that architects do not propose videos through Vimeo. In a sense, they do through rendering, but the abstraction of a planned reality through digital graphics still lacks an element of realness. In a programmed, prepared rendering, even a fly-through video of a modeled space, the video watcher cannot choose what they look at, the rendering directs them; and everything that is seen emits a prepared quality, one of existing completely before the video focuses on it, and thus lacks an element of suspense or discovery. This is the opposite of Ishii et. al.’s inFORM video which, even if their fragmented interactive surface is not depicted fulfilling any really practical purpose, sells the viewer on the success, ingenuity and excitement of their investigation’s final product. This discrepancy, perhaps, is a boundary that needs to be crossed if architects ever hope to get the general public involved in and excited about architecture. A miniature cinematic production which imbues concrete with the same life and excitement as Nakagaki, Follmer and Ishii’s LineFORM, or shows occupants interacting with a work of architecture in as surprising and interesting ways as the iPad man interacts with the inFORM surface, would allow architecture to excite and speak to people in new ways which, of course, blend the physical, tactile world with the digital and human worlds.