Creative: During our 3rd week we were asked to come up with campaign ideas to promote a prominent issue in our society today. My group, team Sabersan, chose to promote diversity and to decrease discrimination. Our aim was to get people to mix and talk to those that they would have never have thought to talk to before. After much debate we named our campaign ‘Mix IT UP’. In order to understand if discrimination was a prominent issue in Beckenham, we had to go out and speak to the public and ask what their take on diversity was. Each paired up with a person in our team and came up with various questions such as: ‘how long have you lived in this borough?’, ‘what is your definition of diversity?’, ‘do you think that your community is diverse?’ and ‘if yes, what would you like you community to do to make it more diverse?’ and others. A team member and myself teamed up to perform this activity; I believe that at first I let my team mate take control and ask the questions but after a while I started to participate and contributed to calling people over and asking them the questions. With the answers collected we found that there was a large majority of the people in West Beckenham who thought that there was a lack of diversity in their communities and wanted to get to know people in their community. My team discussed ideas as to how to get people to mix and came up with the idea of a ‘ask a question banner’. The purpose of this banner would be to separate two people, each person standing on one side, so that they wouldn’t be able to see other and ask each other questions that were written on the banner in order to get to know a little bit about them. The questions, such as ‘galaxy or dairy milk?’, ‘Samsung or iPhone?’, ‘what is your favourite colour?’, ‘do you have any pets?’ etc., would act as a conversation starter. After 2 minutes the two people would be asked to step out from behind the banner and meet each other face to face. Then a wrist band, balloon or sticker would be given to the participants as a ‘thank you’ and ‘well done’. If permission was given, a picture would also be taken and posted onto the ‘Mix IT UP’ blogs on Instagram, twitter and Facebook which were run by two of our team members. This was used to promote the campaign.
To get funding for this campaign we had to pitch the idea to a board of ‘dragons’. Our pitch had to be imaginative and put across our point clearly. To demonstrate we asked two of the ‘dragons’ to test out the ‘banner of questions’ for two minutes and took a picture to upload onto one of our blogs. We were able to gain £60; the money was used to by the balloons, t-shirts (for the team, so that people had an idea that we were campaigning), wrist-bands and paper (for the banner). We went out and did the campaign in Bromley High Street on a Saturday afternoon where it was very busy and some people walked past us, but we kept going, inviting people over with the stickers, wristbands and balloons.