Idea Decanter

Video marketing and social strategy for wineries, financial companies and the medical field.

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How to Use Your Bio Video

We tell our clients, once you have a video SHARE IT! By that we mean everywhere. We know that's easy to say when you work every day in social media.  But even if you don't, it can be simple to get the most mileage out of your finished product. We get questions like:

                        -How do you get that bio video on LinkedIn?

                        -What is the best way of sharing it on social media?  

                        -Should I embed or post links?

We're in the perfect position to give advice on this because we just released and promoted Sharon's bio video. Take a look:

Read More>>

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Sell Yourself: Why You Need a Bio Video

We learned a lot about selling recently from Seattle realtor Tammy Hatch. As we worked with her to script her story and shuttled her around town for her shoots, she gave us her take on working with clients. Tammy told us she meets her house hunters on common ground -- like at a coffee shop -- because she wants them to know they are as important to the deal as she is. That gem of realtor knowledge came from personal experience. When Tammy and her husband bought their first home, she said they sat across the desk from the realtor and it felt like she was buying a used car. Not good. The moment we heard that story, we knew all of Tammy's potential clients should hear it too -- that's why we put it in her bio video.

Read more here.

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So proud of our latest video for CDI.  And special thanks to Linda Carey from the Carey Foundation for speaking with us about living with Cancer.

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A nice BBQ wine pairing chary, courtesy of Vinepair!

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Idea Decanter's Mother's Day video: A tribute to some of our favorite "mothers." 

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Want to get your blog read?  Today on Idea Decanter we're sharing our research on enlarging your blog reach.  With a cookie infographic no less.

http://www.ideadecanter.com/blog/4-blogging-tactics-to-expand-your-reach

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A quote from Camus.  We've been busy refreshing our website and focusing our marketing objectives.  

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Harvest photos in the Willamette Valley, at Oak Knoll Winery + Dion Vineyards. 2014©Gottula Photography / Idea Decanter

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Gingerbread cookies are baking in the oven, the smell of cinnamon and clove abound. Cookies for Santa are ready and Tilly the French Bulldog is here to help.

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Happy Holidays from Idea Decanter- Once again wine saves the day!  

And check out the corktastic stop action finish.

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Some GoPro's go adventuring, our's explores the life of Pinot Noir from the vine to the bottle.

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We know that magnetic resonance imaging (MRI) is used to detect brain tumors and assess bone diseases, but what about determining stroke risk? John Wood, MD, PhD, is doing just that in kids with sickle cell disease (SCD). “Stroke is one of the major threats to long-term physical and...

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- Hum. No. Not that I know of anyway…

And that was the last question. You know, before the MRI technician turned the machine on and I had to stay put during what seemed like an eternity of buzzing noises, some heat in my left arm and the urge to just open my eyes and move my body into a better...

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I have to have an MRI peroidically to monitor the progress of MS on my brain. Today was that super magical day!

I flipping hate getting an MRI. Imagine being in a coffin. Close the lid. That’s it! That’s the procedure.

So I’m in a coffin for 45 mins. Cue my freakout!

5 times. Count those by...

[under-radar-mag]

Classic interview:

One of the very few artists who can claim to have worked with a handful of both her generation’s most acclaimed directors and musicians, with Michel Gondry and Lars von Trier rubbing elbows with Jarvis Cocker and Neil Hannon on her resume, Charlotte Gainsbourg has lived a truly charmed life. But in September of 2007, a year after the release of 5:55, the Nigel Godrich-produced, Air-assisted album that marked her return to music after 20 years as one of France’s most beloved actors, she seemed to have exhausted her good fortune. After a seemingly minor waterskiing accident, she started having headaches. An MRI revealed extensive bleeding within her brain, so severe that she would have died without immediate intervention. But even after receiving a clean bill of health, Gainsbourg felt fragile and anxious, convinced that her life was hanging by a thin thread. Eventually she found comfort and inspiration in the strangest of places—in the belly of an MRI machine. (via Charlotte Gainsbourg: Magnetic Resonance | Under the Radar - Music Magazine)

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Music inspired by MRI machines

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MRI-Guided Biopsy for Brain Cancer Improves Diagnosis, California First

Neurosurgeons at UC San Diego Heath System have, for the first time, combined real-time magnetic resonance imaging (MRI) technology with novel non-invasive cellular mapping techniques to develop a new biopsy approach that increases the accuracy of diagnosis for patients with brain cancer.

“There are many different types of brain cancer. Making an accurate diagnosis is paramount because the diagnosis dictates the subsequent course of treatment,” said Clark C. Chen, MD, PhD, vice-chairman of research, division of neurosurgery, UC San Diego School of Medicine. “For instance, the treatment of glioblastoma is fundamentally different than the treatment for oligodendroglioma, another type of brain tumor.”

Chen said that as many as one third of brain tumor biopsies performed in the traditional manner can result in misdiagnosis. He cited two challenges with conventional biopsy.

“First, because distinct areas of brain tumors exhibit different cell densities and higher cell densities are generally associated with higher tumor grade, biopsies taken from one region may yield a different diagnosis than if another area is biopsied,” said Chen. “Second, because tumors are hidden within the brain, surgeons must use mathematical algorithms to target where the biopsy should occur. As with all calculations, the process is subject to errors that the surgeon cannot easily correct in real time once the biopsy has begun.”

Chen’s team applied an MRI technique called Restriction Spectrum Imaging (RSI) to visualize the parts of the brain tumor that contain different cell densities. “RSI allows us to identify the regions of the cell that are most representative of the entire tumor,” said Chen. “By targeting biopsies to these areas, we minimize the number of biopsies needed but still achieve a sampling that best characterizes the entire tumor.” To ensure a targeted biopsy, Chen performs the procedure in the MRI suite while the patient is under general anesthesia. Because conventional biopsy equipment cannot be used in the MRI, Chen uses a special MRI-compatible system called ClearPoint®. This system utilizes an integrated set of hardware, software, and surgical equipment to allow the surgeon to target and visualize the path of the biopsy as well as the actual biopsy site, intraoperatively.

“Surgeons have been performing brain biopsies in a near blind manner for the past fifty years. The ability to see where the biopsy needle is located and where the biopsy is being performed in real time is groundbreaking,” said Chen. “This combination of technologies gives me an opportunity to immediately adjust my surgical approach while minimizing risk.”

The study and application of RSI is currently being performed at the newly established Center for Translational Imaging and Personalized Medicine and Center for Theoretical and Applied Neuro-Oncology at UC San Diego, School of Medicine. The RSI technology was developed by Anders M. Dale, PhD, vice-chairman, Department of Radiology, UC San Diego, School of Medicine. The ClearPoint System was developed by MRI Interventions, Inc., of Irvine, CA.

To learn more about UC San Diego Health System and the multidisciplinary team at UC San Diego Moores Cancer Center, visit cancer.ucsd.edu/brain