Ideasicle Yellow

The world is full of ideas. The world is also full of yellow things. Coincidence?

[ideasicle]

If Ideasicle ever needed a team of Japanese ten year olds for one of our ideas, it would be THIS team of Japanese ten year olds.

[ideasicle]

Even hydrants are getting their Ideasicle yellow on.

[ideasicle]

The official flower of Ideasicle. 

Taken right outside our office, like it knew.

[ideasicle]

Ideasicle school bus.

When a six year old tries to fold Ideasicle Yellow into his little life, this is what comes out. We would ride this school bus for ideas any day.

[ideasicle]

"Ideasicle yellow" all started with this beer can.

Our designer, Wade Devers, was miffed that Unilever nearly sued us to stop using our previous brand identity, which included a popsicle icon. So he sent me this can and said, "This is your new identity." It was his way of rebelling against the man. A "generic" identity. We loved it, embraced it, and are now quite obsessed with the color yellow.