Idem Marketing - Best Engine Oil

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The IFG and IFD series engine oils will be available in two categories, while the IRG series engine oil will be available in three types.

Lubricant manufacturer and supplier Idemitsu Lube India launched Idemitsu Four-wheel Gasoline (IFG), Idemitsu Four-wheel Dual (IFD) & Idemitsu Rider Gasoline (IRG) series of oils for cars and motorcycles in India.

Speaking to Mobility Outlook, Akira Kitagawa, DMD, Idemitsu, said that India is a challenging market requiring globally recognised products.

To cater to such requirements, the company has utilised three years to develop the new products and test them across the globe along with people from India and professional and actual drivers, Kitagawa added.

The IFG and IFD series engine oils will be available in two categories, including flagship product (IFG7/IFD7 Series), high-premium product (IFG5/IFD5) while the IRG series engine oil will be available in three categories, including flagship (IRG7 Series), high-premium (IRG5) and premium (IRG3).

Hiroshi Kono, Managing Director, Idemitsu Lube India, said, “The much awaited, new Idemitsu IFG, IFD and IRG series engine oils are a result of thorough research and hard work of our team.”

Current Situation, Expansion

Kitagawa said that over the years, the company has focused on its business with the OEMs, specifically with the Japanese ones; hence it has not attained recognition in other markets. Going ahead, the company plans to expand its presence across open markets as well as industrial markets, he confirmed. The company has already started setting up channel partners across the country and plans to expand its network during FY23.

With this, the company expects exponential growth in the current fiscal. Kitagawa noted that the company expects a 120% YoY growth in the current fiscal as it expands its presence across open and industrial markets. Additionally, the lube maker also aims to take advantage of the growing popularity of eco-friendly lubricants.

Although eco-friendly lubricants have a very niche market, the company expects that it can benefit from this demand using its in-house technologies, Kitagawa concluded.

For more, visit- High Performance Lubricants & Oil Manufacturer - Idemitsu India

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Idemitsu India launches IDEMITSU IFG, IFD & IRG series of oils for Cars and Bikes

New high precision engine oil series with best engine protection are perfected by latest Japanese technology and 110+ years of oil expertise

 New Delhi, 24 May 2022: Idemitsu Lube India, a leading automobile lubricant manufacturer and supplier to Japanese OEMs in India with Superior technology has launched IDEMITSU Four-wheel Gasoline (IFG), IDEMITSU Four-wheel Dual (IFD) & Idemitsu Rider Gasoline (IRG) series of oils for cars and motorcycles in India. New IDEMITSU series of oil are unique tailor-made formulations that deliver best engine protection in the market.

IDEMITSU IFG and IFD series of engine oils are for cars formulated by demanding enthusiasts particular about engine oil. The high precision engine oil offers high Best engine protection and excellent consistent performance that will let you enjoy peek engine performance and driving pleasure beyond expectations.

IDEMITSU IRG engine oils for motorcycles are race-bred formula and maintains high performance in super-high temperature conditions to support powerful acceleration, horsepower and torque. The Nano-tailored oils provide best engine protection and enables you to experience silky smooth shift feel and great wet clutch performance that lets you concentrate on riding.

Speaking on the launch, Hiroshi Kono, Managing Director, Idemitsu Lube India said “We feel pride and honor in launching these refined series of oils for our discerning customers today. The much awaited, new IDEMITSU IFG, IFD and IRG series engine oils are a result of thorough research and hard work of our team. We are committed to providing the best engine oil for cars and motorcycles for high performance driving experience. A lot of testing has been done from the perspective that engines are the heart of vehicles and engine oil is the lifeblood that protects and brings out their full, lively potential.”

Idemitsu IFG and IFD series engine oils will be available in two categories i.e. Flagship Product (IFG7/IFD7 Series), High Premium Product (IFG5/IFD5); and IRG series engine oil will be available in three categories i.e. Flagship (IRG7 Series), High Premium (IRG5) and Premium (IRG3).

IDEMITSU IFG7, IFD7 and IRG7 are Idemitsu’s top of the line flagship products formulated through Septet guard technology to offer seven unrivaled engine protection benefits in harsh driving conditions and to optimize driving performance.

Idemitsu’s High-premium IFG5, IFD5 and IRG5 oils optimally complements high precision engines and demonstrate impressive performance even in super bikes. Formulated with Ultra-protective Quintet Guard technology to provide five unique benefits – in fluidity, adaptivity, smoothness, responsiveness and durability that protects vehicle’s engine in any driving environment respectively.

Moreover, anti-power-loss technology helps maximize engine performance and deliver more power. The new IDEMITSU IFG, IFD and IRG product range will be available pan India from end of May ’22 at all Idemitsu retail outlets.

About Idemitsu Lube India Pvt. Ltd.

Idemitsu Lube India Pvt. Ltd. is a subsidiary of Idemitsu Kosan Co. (Japan). Idemitsu is a leading Automobile and Industrial lubricant manufacturing company from Japan. Since its establishment in 1911, Idemitsu has been progressively working & aiming towards providing environmental-friendly, high quality and latest technology lubricants to the customers. Idemitsu’s Indian operations were commenced in 2006 as a Lubricant sales and marketing company with an objective to offer best in class, products and unique tailor made formulations to major Japanese OEMs in the country.  In 2013, it started a state-of-the-art Lubricant Manufacturing plant with stringent quality controls in place to ensure that comprehensive range of premium products surpassed the quality requirements of automobile manufacturers.

The company has a wide range of Automotive Lubricants for Motorcycle, Scooters, Cars and Commercial Vehicles; along with Industrial range of lubricants. Idemitsu Lube India Pvt. Ltd. is certified with various global standards for quality; HSE management systems, like ISO 9001:2015, ISO 14001:2015,  ISO 45001:2018.

For more details, kindly visit:

IDEMITSU Four-wheel Gasoline IFG- https://ilindia.idemitsu.com/landingpage/ifg/index.html

Idemitsu Rider Gasoline (IRG) IRG- https://ilindia.idemitsu.com/landingpage/irg/index.html

IFG and IRG- https://ilindia.idemitsu.com/landingpage/ifg-and-irg/index.html

Corporate website : https://ilindia.idemitsu.com/

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Idemitsu Honda Pilot 4T 10W-30 MB engine oil is formulated with special additive technology to meet the honda activa & other scooter's engine needs. Ask for Price & details.

Get the best engine oil for your Honda Activa to ensure the smooth functioning of its engine. So If you are about to purchase the engine oil then you must go with Idemitsu Lube India who uses Japanese technology to formulate specialized engine oil for each model of bikes & scooters.

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Idemitsu India offers a wide range of Engine oil and industrial oil products such as advanced engine oils, motor engine oils including synthetic, auto synthetic oil and idemitsu motorcycle lubricants., Leading Lubricant from Japan

Protect metals against rust and corrosion rust preventive oil as it is a specially formulated oil that forms a dense adsorption film on the metal surface which prevents water and oxygen coming into contact with the metal parts. So, prevent your metal parts for a long time with top-quality rust prevention oil.

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Idemitsu-15w-50-MA Semi-Synthetic Engine Oil

Idemitsu 15W-50 MA is a premium semi-synthetic engine oil specially formulated for powerful high-performance 4-stroke motorcycles.  It comes with outstanding detergent-dispersant properties & excellent high thermal & oxidation stability even at high speed & long driving conditions to improve your bike performance & engine's life.