Baking Soda TV is a media company based in Greensboro, North Carolina. It was founded in 2018 by Shirrell Jordan and is centered around hip hop music and its culture. The company produces interviews with artists, music videos, event coverage, behind-the-scenes footage, vlogs, marketing and ad campaigns. They welcome all entertainers, models, and creatives to submit their work to be featured on the channel. Baking Soda TV has a small but dedicated following on social media, with over 600 followers on Instagram and over 18,000 followers on Facebook. The company's videos have been viewed over 3 million times in total. Baking Soda TV is a rising star in the hip hop media landscape. The company's focus on providing high-quality content and its commitment to supporting up-and-coming artists has helped it to build a strong following. With its continued growth, Baking Soda TV is poised to become a major player in the industry. Here are some of the things you can find on Baking Soda TV: - Interviews with hip hop artists - Music videos - Event coverage - Behind-the-scenes footage - Vlogs - Marketing and ad campaigns - Submissions from entertainers, models, and creatives If you're interested in hip hop music and its culture, I encourage you to check out Baking Soda TV. You can find them on their website, Facebook, Instagram, and YouTube. The Baking Soda Podcast hosted by Fluid is available on Apple Podcasts, Spotify, and other podcast platforms. It has over 10 episodes, each of which features an interview with an up-and-coming artist. The podcast covers a wide range of topics, including music, business, and personal development.
Drake, Jay-Z, Sauce Walka & The Return of Quality Control in Hip-Hop
Is the Culture Finally Shifting Back Toward Great Music?
By Fluid | Baking Soda TV
Hip-hop is once again standing at a crossroads.
Over the past year, the culture has experienced one of its most volatile and entertaining periods in recent memory. From blockbuster rap battles and viral social media controversies to veteran legends reasserting their dominance, every week seems to bring another…
The Breakfast Club’s Netflix Move Exposes a Deeper Problem in Media: Ownership
For over a decade, The Breakfast Club has been one of the most influential platforms in hip-hop culture—launching viral interviews, shaping political conversations, and driving cultural moments that reverberate across the internet.
But the show’s upcoming transition from YouTube to Netflix reveals something far bigger than a platform change. It exposes a structural issue that has haunted media…
Big thanks to
Destiny Herron, Cas Conrad, BDon King, DaDa Char, Sherry Angel, Amanda Steen, Benny Blanco, Michael Bell, Lacorrie Mccarty, Norman Jordan
for all your support! Congrats for being top fans on a streak 🔥!
Don Lemon Arrested: What Led to It, What It Means, and What Comes Next
The arrest of veteran journalist Don Lemon has sparked intense debate across media, legal, and political circles — not only because of who he is, but because of what his case represents. At the center of the controversy is a protest inside a Minnesota church, questions about the limits of journalism, and a growing tension between federal enforcement and press freedom.
This is what happened, why…
Highly Social Publishing LLC Joins the AWS Partner Network, Accelerating Its Growth as a Media-Tech Innovator
Highly Social Publishing LLC has officially joined the Amazon Web Services (AWS) Partner Network, a global program for businesses that build and scale solutions on AWS infrastructure. This milestone marks a major step forward in the company’s evolution into a media-tech firm focused on cloud-powered platforms, digital distribution, and creator-first technology.
Becoming an AWS Partner gives…
Mass Appeal + Nas + Marvel: A Hip-Hop & Comic Book Collision at NYCC
When you think of Mass Appeal, hip-hop, and Nas, you might not immediately jump to Marvel Comics and ComicCon—but that’s exactly the cultural intersection that’s making headlines this weekend in New York City. The iconic rap label/brand has teamed up with Marvel to drop a limited edition comic book during New York Comic Con 2025, and Nas is front and center in telling the story. Here’s what’s…
Clipse Returns with Let God Sort ’Em Out: A Cinematic Street Sermon
Written by: Baking Soda TV Staff Writers
Published: July 12, 2025
“Pray for my enemies, God’ll sort the rest…”
After 16 years, the Clipse—Virginia’s sharpest lyrical duo—have returned. And they didn’t come back to reminisce. They came to testify. With Let God Sort ’Em Out, Pusha T and Malice offer a soulful, dark, and surgically crafted masterclass in storytelling, loss, and lyrical…
Nas Brings a Mega‑Casino to Queens: Hip‑Hop’s Visionary Goes All‑In
via Instagram
When Nas first dropped Illmatic in 1994, he poured the soul of Queensbridge into every line—now, nearly 30 years later, he’s doubling down on his roots in a way few rappers ever could: by bringing a $5 billion Las Vegas‑style integrated resort to Jamaica, Queens.
🎤 From Queensbridge Cyphers to Billion‑Dollar Blueprints
Nasir Jones—better known as Nas—is famously rooted in the…
By a Backpacker & Hip-Hop Head for the Culture
⸻
“So Be It” – ClipseProduced by Pharrell | 2025 | Re-Up Gang Records
It’s been over a decade since we’ve heard Malice and Pusha T trade bars as Clipse, and yet here they are—older, sharper, and still unapologetically raw on their new single “So Be It.” For those of us who grew up clutching our grimy boom-bap playlists in one hand and Black Star…
Rod Wave Arrested on 14 Charges in Georgia—Lawyers Claim He’s the Victim
Rapper Rod Wave (real name Rodarius Marcell Green) was arrested on May 20, 2025, in Fulton County, Georgia, facing 14 charges stemming from an April 21 incident at his Milton residence. The charges include aggravated assault, firearm possession during a felony, conspiracy to commit a felony, obstruction of law enforcement, tampering with evidence, and criminal damage to property.
According to…
30 alleged members and associates of the Sex Money Murder (SMM) gang—a subset of the Bloods—have been indicted in Georgia on charges including racketeering, murder, drug trafficking, and fraud.
Key Allegations:
Violent Enforcement of Gang Rules: The indictment details instances where SMM members allegedly used extreme violence to enforce internal discipline. Notably, a 19-year-old member who expressed a desire to leave the gang was reportedly lured to a meeting and subsequently murdered. Drug Trafficking Operations: SMM is accused of distributing significant quantities of…