Blog 6: June 1, 2024
Mastering the Art of the Pitch: Insights from Crafting Our Final Presentations
This week, our team set out to create our pitch deck for the final presentation. As we pored over the guidelines, we realized that crafting a compelling pitch goes beyond presenting facts and figures; it involves creating a narrative that deeply resonates with our audience and encapsulates the essence of our venture.
We mapped out the components—problem, solution, product, target market, traction, revenue model, competition, team, and ask—acknowledging the intricate interplay between each element. Every aspect needed to seamlessly support the overarching narrative, vividly illustrating the problem we aim to solve, our innovative solution, and the potential impact we can create.
The 10/20/30 rule—10 slides, no more than 20 words per slide, and a minimum 30-point font size—challenged us to distill our message to its most impactful form. This required ruthless prioritization, compelling us to pinpoint the core elements that truly convey the heart of our Fish Box solution and its value proposition.
We came to appreciate the significance of storytelling in entrepreneurship. It's not just about presenting dry facts and figures; it's about weaving a captivating narrative that connects emotionally with the audience, igniting their imagination, and inspiring belief in our vision.
Furthermore, we recognized that our pitch is not merely a one-way communication; it's a dialogue, an opportunity to engage our audience, address their concerns, and ultimately persuade them to invest—whether that investment is financial, intellectual, or simply their belief in our cause.
As we continue refining our pitch, we are reminded that this exercise is not just about securing funding or approval; it's about crystallizing our understanding of our venture, our goals, and our path forward. Crafting a compelling pitch is an invaluable exercise in self-reflection, forcing us to confront our assumptions, sharpen our focus, and emerge with a clearer, more cohesive vision for the future.
Ileen M. Pasores - BSME 3A


















